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All Journal Edu Riligia: Jurnal Ilmu Pendidikan Islam dan Keagamaan EDU RILIGIA: Journal of Islamic and Religious Education Kreator JoMMiT : Jurnal Multi Media dan IT Instal : Jurnal Komputer Mejuajua IRA Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat
Siregar, Efrizal
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Physics Public Health Social Sciences Other

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Journal : Instal : Jurnal Komputer

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Development Online Training Media to Improve the Digital Marketing Competence of MSME Medan Andrian, Andrian; Siregar, Efrizal; Ika Agustina; Reniwati Lubis; Khairil Anwar; Murtopo; Gunawan; Herri Trisna Frianto
Bahasa Indonesia Vol 16 No 02 (2024): Instal : Jurnal Komputer
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jurnalinstall.v16i02.208

Abstract

The development of online media training for digital marketing training for small and medium enterprises (SMEs) in Medan aims to increase understanding and skills in digital marketing strategies to improve competitiveness and business sustainability in the digital era. The advantages of online media training include ease of access, cost efficiency, and scalability that allows reaching more participants simultaneously. The implementation of online media training is expected to increase participants' knowledge and skills, improve the quality of SME products and services, and increase the effectiveness of digital marketing. The research findings show that online media training provides benefits in improving the competitiveness and business growth of SMEs in Medan. Recommendations include wider promotion, periodic evaluation, development of relevant content, and expert involvement to continue to enhance the positive contribution of online media training in improving SMEs' competencies in digital marketing.  
Co-Authors -, Andrian Andrian Andrian Andrian Anwar, Khairil Gunawan Gunawan Gunawan Herri Trisna Frianto ika agustina Ika Agustina Juwairiah Juwairiah Khairil Anwar Khairil Anwar Lubis, Reniwati Murtopo Murtopo, Murtopo Reniwati Lubis Sinambela, Yusnia Sitorus, Nurianti Sudirman -