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All Journal Jurnal Sinar Manajemen International Journal of Health, Economics, and Social Sciences (IJHESS) Jurnal Kolaboratif Sains
Sarifuddin. T
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Strategy for Development of the Kapopo Natural Tourism Area, Ngatabaru Village, Sigi Bureaumaru District, Sigi Regency Haris Abdul Kadir; Sarifuddin. T; Rasmi Nur Anggraeni; Wahba; Zainal Abdi
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 6 No. 1: January 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v6i1.4770

Abstract

In order to measure the effectiveness of the Kapopo natural tourism area management policy, a SWOT analysis tool is used for the strategic environment, namely the internal and external environment. Analysis of internal factors (IFAS) shows that the Strengths factor has a total value of 1.84 and Weaknesses has a total value of 0.8, while the total value of the entire IFAS table is 2.64. Analysis of external factors (EFAS) shows that the opportunity value is 2.1 and the threat value is 1.1, while the total value of the EFAS table is 3.2. The projection of the Internal and External factor values into the SWOT analysis diagram shows that the Kapopo natural tourism area is in quadrant I, which means that the management strategy currently implemented is growth oriented (Growth Oriented Strategy). Further analysis using the IE Matrix shows that the value of the Internal External factors of the Kapopo natural tourism area is in cell 2, namely a growth strategy with concentration through horizontal integration. The SWOT matrix produces policy formulations with several strategies, namely the Strategy for Maximizing Strengths and Opportunities (S-O), the Strategy for Maximizing Strengths and Minimizing Threats (S-T), the Strategy for Minimizing Weaknesses and Maximizing Opportunities (W-O), and the Strategy for Minimizing Weaknesses and Minimizing Threats (W-T)
The Effect of Human Resource Management Quality on Employee Performance at the Banggai Islands Regency Transportation Office Rahdiyah Unus; Burhanuddin; Sarifuddin. T
Jurnal Sinar Manajemen Vol. 12 No. 1: March 2025
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jsm.v12i1.8153

Abstract

This study aims to analyze the influence of individual factors (X?) and organizational factors (X?) on employee performance (Y) at the Banggai Islands Regency Transportation Office. The research method used a quantitative approach by distributing questionnaires to 88 employees as respondents. Data were analyzed through validity, reliability, classical assumptions (normality, multicollinearity, heteroscedasticity), and multiple linear regression with the help of SPSS 23. Individual factors (competence, motivation, personality, physical/mental condition) have a positive and significant effect on employee performance (regression coefficient = 0.658; significance 0.000). Organizational factors (leadership, organizational culture, work environment, reward system) also had a significant effect with a coefficient of 0.234 (significance 0.000). Simultaneously, both factors explained 64.6% of the variation in performance (R² = 0.646), while the rest were influenced by external factors. The research instrument was declared valid (item-total correlation > 0.30) and reliable (Cronbach's Alpha > 0.70). The classical assumption test met the requirements of normality, no multicollinearity (VIF < 10), and homocedasticity. The practical implications of this study emphasize the importance of developing individual competencies as well as improving organizational systems to improve employee performance
Pengaruh Harga dan Kualitas Produk Terhadap Minat Beli Ulang Pada Lipstik Maybelline (Studi Pada Mahasiswi Universitas Muhammaadiyah Palu): The Effect of Price and Product Quality on Repurchase Interest in Maybelline Lipstick (study on female student of the University Muhammadiyah Palu) Sarifuddin. T; Marwana; Aulia Rizki Amalia
Jurnal Kolaboratif Sains Vol. 7 No. 1: JANUARI 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh harga dan kualitas produk terhadap minat beli ulang lipstik Maybelline pada mahasiswi Universitas Muhammadiyah Palu. Jenis penelitian yang diginakan dalam penelitian ini adalah penelitian kuantitatif. Lokasi penelitian ini di Universitas Muhammadiyah Palu. Jenis dan sumber yang digunakan dalam penelitian ini yaitu, data primer yang diperoleh dari hasil penyebaran Kuesioner. Populasi dalam penelitian ini yaitu, 1.089 mahasiswi Universitas Muhammadiyah Palu. Sampel pada penelitian ini terdapat 100 mahasiswi Universitas Muhammdiyah Palu. Teknik analisis data yang digunakan adalah Analisis Regresi Linier Berganda, Uji F dan Uji T. Hasil penelitian membuktikan bahwa nilai harga dan kualitas produk secara simultan berpengaruh signifikan terhadap minat beli ulang. Selanjutnya, harga secara parsial berpengaruh signifikan terhadap minat beli ulang karena nilai thitung>ttabel (1,710>1,984) dan kualitas produk secara parsial memiliki pengaruh signifikan terhadap keputusan pembelian karena nilai thitung>ttabel ( 7,665>1,984). Hal ini mengartikan bahwa semakin terjangkau sebuah harga dan baik kualitas produk diberikan maka semakin meningkat pula minat beli ulang konsumen.
Co-Authors Aulia Rizki Amalia Burhanuddin Haris Abdul Kadir Marwana Rahdiyah Unus Rasmi Nur Anggraeni Wahba Zainal Abdi