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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Idaarah: Jurnal Manajemen Pendidikan Valid Jurnal Ilmiah Nusantara Hasana Journal Jurnal Akuntansi dan Keuangan Syariah - ALIANSI Society : Jurnal Jurusan Tadris IPS Journal of Islamic Finance and Accounting Research Jurnal Perbankan Syariah Fundamental and Applied Management Journal
Muhammad Helmy Reza
Universitas Islam Negeri Mataram
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Nursing Social Sciences Other

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MENELUSURI EKSISTENSI INDUSTRI KREATIF KERAJINAN GERABAH DI DESA BANYUMULEK Aminah, Siti; Helmy Reza, Muhammad
SOCIETY Vol. 15 No. 2 (2024): Desember 2024
Publisher : Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/society.v15i2.12342

Abstract

Desa Banyumulek bisa menjadi pusat industri gerabah, sebagai produk pengiriman nonmigas sekaligus tujuan belanja di Lobar. Melihat perkembangannya, hasil pariwisata tercipta di samping kemajuan barang-barang modern dan rencana dari tangan seniman keramik. Hasil ini untuk berkontribusi menyebarkan gelar Banyumulek ke kancah pariwisata dunia. Agar produk gerabah mampu untuk menjaga eksistensi dan bersaing dengan bisnis internasional. Produk industri kreatif gerabah asal Lombok harus terus menyajikan kualitas yang mampu bersaing dengan produk internasional. Yang memiliki kontribusi dalam hal ini bukan hanya para pengrajin sebagai pembuat gerabah, namun ada faktor-faktor lain yang mendukung industri ini. Tujuan penelitian ini untuk mengetahui eksistensi industri kreatif kerajinan gerabah di Desa Banyumulek dan untuk mengetahui upaya yang dilakukan oleh pemerintah maupun pengrajin dalam meraih dan mempertahankan eksistensi industri kreatif gerabah ini. Penelitian ini menggunakan pendekatan kualitatif deskriptif. Hasil temuan penelitian ini diketahui bahwa eksistensi dari industri kreatif gerabah Desa Banyumulek sangat baik, hal ini karena lokasi Banyumulek yang menguntungkan yang termasuk ke dalam pusat kota dan dekat pariwisata. Kualitas gerabah Banyumulek unggul dan mampu menjangkau pasar yang luas bahkan hingga mancanegara. Upaya pemerintah dan pengrajin gerabah Banyumulek dalam mencapai dan mempertahankan eksistensi gerabah Banyumulek dilakukan dengan mengadakan pelatihan ke pengrajin, menyediakan program pinjaman modal, melakukan kegiatan pameran dan memanfaatkan teknologi untuk media pemasaran dan penjualan online sehingga target pasar lebih luas. Kata kunci: Eksistensi, kerajinan gerabah, pemasaran.
PENGARUH ONLINE CUSTOMER REVIEW, E-SERVICE QUALITY, DAN TRUST TERHADAP KEPUTUSAN PEMBELIAN MAHASISWA MELALUI TOKOPEDIA Fatana Suastrini; Muhammad Helmy Reza
Nusantara Hasana Journal Vol. 5 No. 12 (2026): Nusantara Hasana Journal, May 2026
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v5i12.2026

Abstract

This study aims to determine the influence of online customer reviews, e-service quality, and trust on students' purchasing decisions on Tokopedia. This study used a quantitative method with a questionnaire as the data collection technique. The sample used was 100 student respondents at the State Islamic University of Mataram using a purposive sampling technique. The analytical method used to prove the research hypothesis was Structural Equation Modeling (SEM). The results showed that online customer reviews, e-service quality, and trust had a positive and significant influence on students' purchasing decisions on Tokopedia.
Pengaruh Berita Ekonomi dan Sentimen Investor Terhadap Minat Investasi Mahasiswa di Pasar Modal Lalu Ahmad Ramadani; Sabrang Gilang Gemilang; Muhammad Helmy Reza
Jurnal Perbankan Syariah Vol. 5 No. 1 (2026): Jurnal Perbankan Syariah (JPS)
Publisher : Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jps.v5i1.15392

Abstract

The development of information technology has provided wider access to the capital market and has encouraged a growing interest in investment among university students. Exposure to economic news and market sentiment circulating among investors becomes an external factor that may influence students’ perceptions and investment decisions. This study aims to analyze the influence of economic news and investor sentiment on the investment interest of students in the Capital Market Study Group (KSPM) NTB for the period of 2023–2024. The research method used is a quantitative approach with an associative research type, and data analysis was conducted using multiple linear regression. The results show that, partially, the economic news variable (X₁) has a significant effect on investment interest (Y), with a t-value of 7.235 > t-table value of 1.669 and a significance level of 0.000 < 0.10. The investor sentiment variable (X₂) also has a significant effect on investment interest (Y), with a t-value of 6.045 > t-table value of 1.669 and a significance level of 0.000 < 0.10. Simultaneously, both variables significantly influence students’ investment interest, with an F-value of 200.703 > F-table value of 2.39 and a significance level of 0.000 < 0.10. Therefore, it can be concluded that economic news and investor sentiment are important external factors that significantly encourage students’ interest in investing in the capital market.
The Role of Green Marketing Mix and Green Brand Image on Purchasing Decisions of Sensatia Botanicals Nusa Tenggara Fatana Suastrini; Muhammad Helmy Reza
Fundamental and Applied Management Journal Vol. 4 No. 2 (2026): Fundamental and Applied Management Journal
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v4i2.648

Abstract

This study aims to analyze the influence of green marketing mix and green brand image on purchasing decisions for Sensatia Botanicals products at the Nusa Tenggara branch in Mataram, Lombok, West Nusa Tenggara Province. This study used 385 respondents. The analysis method used to prove the research hypothesis is by using Structural Equation Modeling (SEM) analysis. The data analysis technique process using this method is assisted by the Microsoft Excel for Windows computer program and the Analysis of Moment Structure (AMOS) Version 22. The probability value (P) of the relationship between the green product variable and the purchasing decision is at a value of ≤ 0.05 with an estimate value of 0.471, which means that the green product variable has a positive and significant effect on the purchasing decision variable. The probability value (P) of the relationship between the green promotion variable and purchasing decisions is at a value of ≤ 0.05 with an estimate value of 0.367, which means that the green promotion variable has a positive and significant effect on the purchasing decision variable. The probability value (P) of the relationship between the green brand image variable and purchasing decisions is at a value of ≤ 0.05 with an estimate value of 0.336, which means that the green brand image variable has a positive and significant effect on the purchasing decision variable. Overall, the results indicate the green marketing mix variable and green brand image has a significant effect on purchasing decisions. One limitation of this research is that it focuses solely on Sensatia Botanicals products, so it cannot be applied directly to other products due to different consumer characteristics. In addition, this study only covers the area of Mataram City, Lombok Island, West Nusa Tenggara Province, so the results cannot be generalized to a wider population.
Co-Authors Dewi, Resti Kartika Fatana Suastrini Fatana Suastrini Fikri, Muhammad Khaerul Gemilang, Sabrang Gilang Gilang, Sabrang Gilang Gemilang Lalu Ahmad Ramadani Lalu Ahmad Ramadani Nurunnasiah Ramadani, Lalu Ahmad Sabrang Gilang Gemilang Sabrang Gilang Gemilang Siti Aminah Suastrini, Fatana