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All Journal JUTI: Jurnal Ilmiah Teknologi Informasi Information Management For Educators And Professionals (IMBI) Jurnal Eksplora Informatika Jurnal Teknoinfo Jurnal ULTIMA InfoSys METHODIKA: Jurnal Teknik Informatika dan Sistem Informasi Jurnal Linguistik Komputasional Jurnal Bisnis Terapan KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT JURSIMA (Jurnal Sistem Informasi dan Manajemen) Ikomik: Jurnal Ilmu Komunikasi dan Informasi Jurnal Insan Pendidikan dan Sosial Humaniora Jurnal Manajemen Riset Inovasi JURSIMA Jurnal Sistem Informasi dan Ilmu Komputer Jurnal Kendali Teknik dan Sains Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Pendidikan, Bahasa dan Budaya Router : Jurnal Teknik Informatika dan Terapan Bridge: Jurnal Publikasi Sistem Informasi dan Telekomunikasi Jurnal Manajemen Bisnis Digital Terkini Jurnal Sosial dan Teknologi Terapan AMATA Router : Jurnal Teknik Informatika dan Terapan
Nur Aini Rakhmawati
Unknown Affiliation
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Journal : JURSIMA

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A Analisis Pengaruh Strategi Flash Sale Terhadap Minat Beli dan Perilaku Impulsif Mahasiswa ITS Noverita Rizki Pramesta; Cecilia Melva Natania; Awliya Hanun Izdihar; Nur Aini Rakhmawati
JURSIMA (Jurnal Sistem Informasi dan Manajemen) Vol 10 No 3: Jursima Vol.10 No.3
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v10i3.487

Abstract

In this era of digitalization, many things can be done easily thanks to the help of technology. One of these things is buying and selling, which now no longer must come to the store to buy goods. Only by relying on smartphones, people can buy and sell a product on e-commerce. In addition, there are also many attractive offers provided by e-commerce, one of which is a flash sale which will give you product prices on certain days. Of course, this is done as a marketing strategy to attract people's buying interest in the store, not infrequently for student consumers. However, this can also result in the impulsive behavior of consumers in purchasing e-commerce products. This study aims to determine how the flash sale strategy influences the buying interest and impulsive behavior of consumers, especially ITS students. This study uses a convergent validity test based on the value of factor loading and Average Variance Extracted and a reliability test based on the value of composite reliability and Cronbach's alpha. Then, analyzed by r-square value and Path Coefficient test. The results of data processing showed that trust in products and flash sale programs influenced consumer buying interest which could encourage consumer impulsive buying behavior in ITS student consumers. Keywords: flash sale, e-commerce, buying interest, university students, impulsive behavior
Co-Authors Adam Akbar Ahmad Faris Fadhlillah Ahmad Nabil Alfa Renaldo Aluska Aliffia Isma Putri Alifia Shafa Camila Aliyya Zahra Nurulhusna Alvin Edgar Permana Alya Resti Saraswati Anak Agung Istri Istadewanti Ananda Surya Dahana Dewantara Andira Yulianengtias Aprisna Diki Wisnu Wandana Ariftra Rahmawati Arvin Azmi Sava Arvin Daffa Naufal Arvy Muhammad Reyhan Aulia Hanifah Aulisa Rizki Amanda Awliya Hanun Izdihar Awwaliyah Aliyah Ayat Tulloh Rahulloh Khomeini Bachtiar Rizky Alamsyah Bianda Reyhan Kesuma Bryan Michael Kurniawan Cahya Wulaningtyas Cecilia Melva Natania Daffa Maheswara Iswidono Dee Canawine Destania Safitri Dewangkoro Ramadhan Putra Dylan Kaisar Hasya Dyta Khairani Eko Setiyo Budi Purnomo Enggal Aryadwika Fadhila Syahda Farhan Bilawa Gita Maulana Fawwaz Zaini Ahmad Febina Mushen Anjelita Febriliyan Samopa Gita Elizza Larasati Gita Krismurti Romadhani Hidayattul Rafli Jason Ho Kentaro Mas'ud Mizoguchi Keysha Amelia Maharani Aisadira Maharani Putri Efendi Maulana Ahmadi Merry Dwi Handayani Misael Bistok Ricardo Mochammad Afandi Wirawan Mohammad Refi Nur Ghozi Muhamad Akbar Maulana Muhammad Fauzi Satria Arifandy Muhammad Khutama Wijaya Muhammad Naufal Kusumajaya Muhammad Rafi Widya Danendra Muhammad Rasyad Caesarardhi Nabila Kumala Gantari Nadhif Ikbar Wibowo Nadhira Apta Maheswari Nadhyra Haninda Putri Nadya Benanda Nailah Azzahra Noval Rizqi Santoso Noverita Rizki Pramesta Nur Nindya Risnina Princessa Sissy Qoyyimil Jamilah Rafmitha Najmanisaa Raisa Zahra Fadila Rania Prastyka Rarasmaya Indraswari Rayhan Abdul Jabbar Fahmi Rayhan Lauzzadani Regina Dwi Aulia Rifdah Daffa Salsabiila Rifqi Naufal Luthfyardy Rivanda Putra Pratama Ronaria Elisabeth Buaton Royyana Muslim Ijtihadie Rudi Aldo Hardika Safia Ailsa Egasmara Septica Tiara Indah Permatasari Shabrina Luthfiani Khanza Shine Quinn Firdaus Sitepu, Jhoni Ananta Tilman Eldon Vaskya Nabila Putri Vasya Ayu Karmina Wahib Muhibi Nur Yasmin Nurul Maulidia Zahrina Candrakanti Zaizafun Naura Zulfan Zidni Ilhama