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All Journal Krisna: Kumpulan Riset Akuntansi Pendas : Jurnah Ilmiah Pendidikan Dasar Dinasti International Journal of Management Science BISMA (Bisnis dan Manajemen) Kelola: Jurnal Manajemen Pendidikan Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat
Tin Agustina Karnawati
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Variabel Brand Image yang Mempengaruhi Keputusan Pembelian Telepon Seluler (Ponsel) Nokia Tin Agustina Karnawati; Andoni Qoiru Cokro
BISMA (Bisnis dan Manajemen) Vol. 5 No. 2 (2013)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (912.384 KB) | DOI: 10.26740/bisma.v5n2.p147-157

Abstract

Increasingly rapid development of communication technology, especially cellular phones. Cellular phones becomes a very important thing to facilitate  communication. Nokia as one of the leading companies in telecommunications have to think of a strategy to win market share there. One strategy is to brand image that can provide a positive influence on purchase decisions Nokia mobile phone. This reseach aimed to find influence of brand image that consists of a sub-variable corporate image, user image, and product image to the cell phones Nokia buying decision on student STIE Asia Malang either partially or simultaneously. The data was collected by distributing questionnaires to students STIE Malang Asia are divided into 87 people. Answer of respondents processed using multiple linear regression analysis, t test, F test, and determination coefficient (R2). Based on the results of t test analysis of variables known that sub-variable corporate image (thitung = 3.529), user image  (thitung = 3.637), and product image (thitung = 4.518). Sub variables that have a dominant influence is the product image. From the test results of the F value is known Fhitung = 28. 299 (significant F value = 0.000). This means that the partial and variable simultaneous brand image consists of a sub-variable corporate image, user image  and product image significantly influence purchasing decisions on student Nokia cell phones STIE Asia Malang. R2 value is found to be 50.6%, meaning that the variable purchasing decisions of cell phones Nokia on student STIE Asia Malang influenced by sub-variable corporate image, user image, and product image by 50.6%, while the remaining 49.4% are influenced by variables outside brand image variables.
PENGARUH KUALITAS PELAYANAN, FASILITAS DAN HARGA TERHADAP KEPUASAN PASIEN PRAKTEK BIDAN MEGAWATI Sebastian, David; Tin Agustina Karnawati; Moh. Bukhori
KRISNA: Kumpulan Riset Akuntansi Vol. 15 No. 2 (2024): KRISNA: Kumpulan Riset Akuntansi
Publisher : Faculty of Economics and Business, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/kr.15.2.2024.317-329

Abstract

The number of independent midwifery practices has been steadily increasing each year, particularly in the area of North Tambun sub-district, necessitating the need for competitiveness to compete with other independent midwifery practices. This research aims to determine the influence of Service Quality, Facilities, and Price on Patient Satisfaction in North Tambun sub-district. The respondents of this study were 100 outpatient patients at Bidan Megawati Debataraja's clinic. The research utilized the accidental sampling method, employing a Google Form questionnaire through a quantitative analysis approach processed using SPSS 25. The statistical data analysis used Classic Assumption Test, Determinant Test, Multiple Linear Regression Analysis, and Hypothesis Test. The results of the study indicate that there is a positive and significant partial influence of service quality on patient satisfaction. However, there is no significant positive partial influence of facilities on patient satisfaction. Additionally, there is a positive and significant partial influence of price on patient satisfaction. Simultaneously, there is a positive and significant influence of service quality, facilities, and price on patient satisfaction.
Peningkatan Kompetensi Akuntansi Peserta Didik Wearnes Malang Melalui Pelatihan Zahir Accounting Yuniar Fitriyani; Justita Dura; Murtianingsih, Murtianingsih; Tin Agustina Karnawati
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 1 No. 2 (2023): April : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v1i2.198

Abstract

Wearnes Education Center adalah lembaga pendidikan di Malang yang salah satu jurusannnya adalah Administrasi Perkantoran. Salah satu materi yang wajib diikuti adalah komputer Akuntansi MYOB. Permasalahan terjadi saat perusahaan tempat mereka magang tidak menggunakan aplikasi MYOB, tetapi menggunakan aplikasi lain, misalnya Zahir Accounting, sehingga mereka mengalami kendala tidak dapat menyajikan laporan keuangan sesuai dengan aplikasi yang terbiasa mereka gunakan. Solusi yang ditawarkan oleh tim pengabdian adalah memberikan pelatihan Zahir Accounting bagi peserta didik yang akan magang di perusahaan agar terbiasa menggunakan aplikasi ini. Dengan metode workshop yang disampaikan secara tutorial disertai pendampingan saat evaluasi, program pelatihan ini dikatakan berhasil membantu peserta dalam menyajikan laporan keuangan. Sebanyak 96% mampu melakukan setting data customer dengan kategori baik dan sangat baik, sisanya 4% berkategori cukup. Sedangkan yang berkemampuan dalam mengatur data vendor, input saldo awal, input jurnal transaksi, melakukan tutup buku dan menyajikan laporan keuangan sebanyak 92%, sisanya 8% lainnya berkategori cukup.
The Impact of School Culture on Teacher Efficacy through Teacher Leadership as an Intervening Variable in Regents Secondary School Bali Budiarto, Yoel Agung; Tin Agustina Karnawati; Dany M. Handarini
Kelola: Jurnal Manajemen Pendidikan Vol. 11 No. 2 (2024)
Publisher : Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24246/j.jk.2024.v11.i2.p129-145

Abstract

Teacher efficacy is a central aspect of education that reflects a teacher's belief in their ability to influence student learning outcomes. A conducive school culture, including commitment and collegial support, plays an important role in strengthening teachers' confidence in teaching effectively. Additionally, the role of teacher leadership in motivating and guiding is significant in improving teacher efficacy. This study aims to explore the effect of school culture on teacher efficacy through the mediation of teacher leadership. Using a saturated sample technique, this study involved 39 respondents from Regents Secondary School Bali. Data analysis using SEM (SmartPLS) showed a positive effect of school culture on teacher efficacy, but no significant effect of teacher leadership on teacher efficacy. The study also found that there was no direct effect of school culture on teacher efficacy, nor through teacher leadership. These findings emphasize the importance of a deeper understanding of the dynamics of school culture and the role of teacher leadership in strengthening teacher efficacy to sustainably improve education quality.
PENGARUH HARGA, PRODUK, DAN PROMOSI TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA LOYALITAS PELANGGAN DI PT RETAIL ANIMA PRAKARSA MAKASSAR Muhammad Haddit Azhizi; Ronald Suryaputra; Tin Agustina Karnawati
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 9 No. 04 (2024): Volume 09 No. 04 Desember 2024 Press
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of an increasingly competitive business world requires companies to continue to innovate and adapt to rapid changes in customer needs and expectations. This study aims to examine the effect of price, product, and promotion on customer satisfaction and its impact on customer loyalty. With 81 respondents who are active consumers of PT Retail Anima Prakarsa, this study uses the Structural Equation Modeling (SEM) method based on Smart PLS 3 to analyze the Outer and Inner models. The results showed that price and product quality had no significant effect on customer satisfaction, while promotion was shown to have a significant effect on customer satisfaction. In addition, price, product quality, and promotion have no significant effect directly on customer loyalty, but customer satisfaction is found to have a significant effect on customer loyalty. The findings also show that price, product quality, and promotion indirectly have an insignificant effect on customer loyalty through customer satisfaction. These results suggest that although price and product factors have no direct influence on satisfaction or loyalty, companies can increase customer satisfaction through appropriate promotional strategies, which in turn will have a positive impact on customer loyalty. This research provides a theoretical contribution in the development of marketing models in the retail sector.
The Impact of Service Quality on Customer Loyalty Through Customer Satisfaction of PT Multicom Persada International Jakarta Indra Sani; Tin Agustina Karnawati; Widi Dewi Ruspitasari
Dinasti International Journal of Management Science Vol. 5 No. 3 (2024): Dinasti International Journal of Management Science (January-February 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v5i3.2202

Abstract

In today's competitive business environment, firms are continuously seeking for methods to acquire a competitive advantage and assure long-term success by using proven techniques, such as concentrating on establishing client loyalty. Companies that develop great customer loyalty can not only boost client retention but also generate growth and profitability. The purpose of this investigation was to investigate and examine 1) the impact of service quality on customer satisfaction, 2) the impacts of customer satisfaction on customer loyalty, 3) the impact of service quality on customer loyalty, and 4) the effect of service quality on loyalty through customer satisfaction. This study employed a descriptive research design using quantitative methodologies. The study includes 80 respondents chosen at random from clients of PT Multicom Persada Internasional Jakarta and other cities in Indonesia. As a consequence, with a score of 0.293, customer satisfaction was determined to have a positive influence on customer loyalty. Furthermore, with a score of 0.690, service quality was found to have a positive influence on customer satisfaction. Service quality has a positive impact on customer loyalty of 0.261, and service quality influences customer loyalty through customer satisfaction, yielding a value of 0.203
Co-Authors Andoni Qoiru Cokro Budiarto, Yoel Agung Dany M. Handarini Indra Sani Justita Dura Moh. Bukhori Muhammad Haddit Azhizi Murtianingsih Murtianingsih, Murtianingsih Ronald Suryaputra Sebastian, David Widi Dewi Ruspitasari Yuniar Fitriyani