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Students Intention to Join Merdeka Belajar Kampus Merdeka Based on Theory of Planned Behavior Yohana F. Cahya Palupi Meilani; Pujianto Yugopuspito; Lala Palupi Santyaputri; Erric Raymond Tatimu; Ronald Suryaputra
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3751

This study aims to determine the effect of the variable attitude toward behavior, subjective norms, perceived behavior control on students' intentions to join Merdeka Belajar Kampus Merdeka (MBKM) program based on the theory of planned behavior (TPB) in private university, Universitas Pelita Harapan (UPH). The MBKM program is expected to be able to bring private universities closer to the conditions of the Industrial World Business World to produce graduates who have the competencies according to the MBKM program offered. This study was conducted quantitatively on 379 UPH student respondents that has not joined MBKM program based on convenience sampling. Data processing was carried out with partial least squares using the Smart PLS program. The results show that attitude, subjective norms, and moral have a positive effect on students' intention to join MBKM program. The contribution of this research provides input for university administrators to know how to motivate students to have intention join MBKM program.

PENGARUH HARGA, PRODUK, DAN PROMOSI TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA LOYALITAS PELANGGAN DI PT RETAIL ANIMA PRAKARSA MAKASSAR Muhammad Haddit Azhizi; Ronald Suryaputra; Tin Agustina Karnawati
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 9 No. 04 (2024): Volume 09 No. 04 Desember 2024 Press
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

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The development of an increasingly competitive business world requires companies to continue to innovate and adapt to rapid changes in customer needs and expectations. This study aims to examine the effect of price, product, and promotion on customer satisfaction and its impact on customer loyalty. With 81 respondents who are active consumers of PT Retail Anima Prakarsa, this study uses the Structural Equation Modeling (SEM) method based on Smart PLS 3 to analyze the Outer and Inner models. The results showed that price and product quality had no significant effect on customer satisfaction, while promotion was shown to have a significant effect on customer satisfaction. In addition, price, product quality, and promotion have no significant effect directly on customer loyalty, but customer satisfaction is found to have a significant effect on customer loyalty. The findings also show that price, product quality, and promotion indirectly have an insignificant effect on customer loyalty through customer satisfaction. These results suggest that although price and product factors have no direct influence on satisfaction or loyalty, companies can increase customer satisfaction through appropriate promotional strategies, which in turn will have a positive impact on customer loyalty. This research provides a theoretical contribution in the development of marketing models in the retail sector.

Analisis Pengaruh Assurance, Menu, External Environment, Accuracy, Food Quality, Responsiveness, Hygiene Quality, Interior Design, Atmosphere, Price terhadap Customer Loyalty Melalui Customer Satisfaction pada Kafe X Sidoarjo Jessica Juventia; Ronald Suryaputra; Amelia
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.1928

Population growth is in line with the growth of the economy in Sidoarjo City. In 2022, Sidoarjo City will increase its economy by 7 percent. This is influenced by several factors, one of which is the large number of MSMEs emerging in Sidoarjo. One of the MSMEs that has emerged is in the food and beverage industry, namely The Rooster Coffee and Company Sidoarjo which has a vintage design and was founded in 2018. The purpose of this research is to determine the influence of Assurance, Menu, External Environment, Accuracy, Food Quality, Responsiveness, Hygiene Quality, Interior Design Atmosphere, and Price on Customer Loyalty through Customer Satisfaction of customers of The Rooster Coffee and Company in Sidoarjo. The benefit of this research is to provide information, knowledge and broaden insight in the field of management regarding the variables used in this research. Using snowball sampling, 200 respondents in Sidoarjo were collected and processed with the help of AMOS version 22.0 software using the Structural Equation Model (SEM). The research results show that the variables Assurance, External Environment, Accuracy, Food Quality, Responsiveness, Hygiene Quality, Atmosphere, and Price significantly and positively influence Customer Satisfaction, except for the Menu and Interior Design variables which do not significantly influence Customer Satisfaction. The research results further show that Customer Satisfaction has a significant positive influence on Customer Loyalty.

Analisis Pengaruh Assurance, Menu, External Environment, Accuracy, Food Quality, Responsiveness, Hygiene Quality, Interior Design, Atmosphere, Price terhadap Customer Loyalty Melalui Customer Satisfaction pada Kafe X Sidoarjo Jessica Juventia; Ronald Suryaputra; Amelia
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.1928

Population growth is in line with the growth of the economy in Sidoarjo City. In 2022, Sidoarjo City will increase its economy by 7 percent. This is influenced by several factors, one of which is the large number of MSMEs emerging in Sidoarjo. One of the MSMEs that has emerged is in the food and beverage industry, namely The Rooster Coffee and Company Sidoarjo which has a vintage design and was founded in 2018. The purpose of this research is to determine the influence of Assurance, Menu, External Environment, Accuracy, Food Quality, Responsiveness, Hygiene Quality, Interior Design Atmosphere, and Price on Customer Loyalty through Customer Satisfaction of customers of The Rooster Coffee and Company in Sidoarjo. The benefit of this research is to provide information, knowledge and broaden insight in the field of management regarding the variables used in this research. Using snowball sampling, 200 respondents in Sidoarjo were collected and processed with the help of AMOS version 22.0 software using the Structural Equation Model (SEM). The research results show that the variables Assurance, External Environment, Accuracy, Food Quality, Responsiveness, Hygiene Quality, Atmosphere, and Price significantly and positively influence Customer Satisfaction, except for the Menu and Interior Design variables which do not significantly influence Customer Satisfaction. The research results further show that Customer Satisfaction has a significant positive influence on Customer Loyalty.

The Influence of Monetary Incentives, Teacher Competence, and Principal Leadership Style on Teacher Performance Rabi'ah Nurrochmah, Nova; Ronald Suryaputra; Asriana Kibtiyah
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1847

Teacher performance is a critical determinant of educational quality, particularly in private schools that emphasize institutional effectiveness and accountability. This study aims to examine the effect of monetary incentives, teacher competence, and principal leadership style on teacher performance. A quantitative approach was employed using a causal research design to test the hypothesized relationships among variables. The study involved 60 teachers selected through a saturated sampling technique. Data were collected using structured questionnaires and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS version 4. The results indicate that monetary incentives have a positive but not significant effect on teacher performance, while teacher competence and principal leadership style have positive and significant effects on teacher performance. Furthermore, the three variables simultaneously exert a significant influence on teacher performance. These findings imply that improving teacher performance should prioritize the enhancement of teacher competence and effective leadership practices rather than relying solely on financial incentives, thereby providing important insights for educational management and policy development in private educational institutions

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