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All Journal Buletin Studi Ekonomi MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Jurnal Manajemen Universitas Udayana Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Public Service And Governance Journal International Journal of Economics, Commerce, and Management International Journal Business, Management and Innovation Review
Komang Agus Satria Pramudana
Fakultas Ekonomi Dan Bisnis Universitas Udayana, Bali, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Journal : E-Jurnal Ekonomi dan Bisnis Universitas Udayana

 1 
Pengaruh Persepsi Kemudahan, Persepsi Manfaat, Persepsi Harga dan Pemasaran Internet Terhadap Pemesanan Ulang Online Hotel di Bali Komang Agus Satria Pramudana; I Wayan Santika
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.07.NO.10.TAHUN 2018
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (482.915 KB) | DOI: 10.24843/EEB.2018.v07.i10.p02

Abstract

This research is conducted against a background of low online repurchase intention on the same online site, which is often found in online shopping, making online companies difficult to realize long-term and sustainable profitability. This study aims to determine the influence of perceived ease of use, perceived usefulness, perception of price, and internet marketing on online re-booking hotels in Bali. This research is done by quantitative approach, both descriptive and associative. Sampling method in this research is non probability sampling with purposive sampling technique. Data were collected from 120 respondents i.e. e-commerce users for online booking of hotel rooms in Bali. The results showed that perceived ease of use have a positive and significant effect on online re- booking; perceived usefulness have a positive and significant impact on online re-booking; price perceptions have a positive and significant impact on online re-booking; and internet marketing have a positive and significant impact on online re-booking.
PERAN MEDIASI ORIENTASI KEWIRAUSAHAAN DAN ORIENTASI PASAR PADA PENGARUH CULTURAL INTELLIGENCE TERHADAP KINERJA UKM Komang Agus Satria Pramudana; I Wayan Santika
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.12.NO.01.TAHUN.2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2023.v12.i01.p16

Abstract

This study examines the mediating role of entrepreneurial orientation and market orientation on the influence of cultural intelligence on the performance of small and medium export enterprises in Bali. The research was conducted on 50 small and medium export businesses in Bali. The data collection method uses a survey method with research instruments in the form of online questionnaires. Data measurement uses a semantic differential scale measurement unit which is an interval measurement scale. The collected data were analyzed using statistical tools, namely descriptive statistics and inferential statistics (SEM-PLS) to draw conclusions. The results of the study show that cultural intelligence has a positive effect on entrepreneurial orientation, market orientation, and the performance of small and medium export businesses in Bali. Entrepreneurial orientation has a positive effect on market orientation and the performance of export small and medium enterprises in Bali. Market orientation has a positive effect on the performance of small and medium export businesses in Bali. Entrepreneurial orientation and market orientation significantly mediate the influence of cultural intelligence on the performance of small and medium export enterprises in Bali.
PERAN BRAND IMAGE SEBAGAI PEMEDIASI PENGARUH KUALITAS LAYANAN TERHADAP CUSTOMER LOYALTY PELANGGAN INDIHOME KOTA DENPASAR Ida Ayu Mirah Sekarwangi; Komang Agus Satria Pramudana
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.12.NO.04.TAHUN.2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2023.v12.i04.p20

Abstract

The development of existing technology is very rapid, especially in the field of information and communication. The internet is a basic need for this modern society. IndiHome or Indonesia Digital Home is a communication and data service packages such as landlines, internet, and interactive television services. The purpose of this study was to examine and explain the role of brand image as a mediator of the influence of service quality on customer loyalty of IndiHome customers in Denpasar City. The number of samples determined was 120 respondents in Denpasar City using a questionnaire. The sample was determined using a non-probability sampling with a purposive sampling technique. The data analysis technique used is PLS-based SEM, namely Smart Pls. The results showed that service quality had a significant positive effect on customer loyalty of IndiHome customers in Denpasar City. Service quality has a significant positive effect on the brand image of IndiHome customers in Denpasar City. Brand image has a positive and significant effect on customer loyalty of IndiHome customers in Denpasar City. Brand image plays a role as a mediator of the influence of service quality on customer loyalty of IndiHome customers in Denpasar City.
PERAN LIFESTYLE MEMEDIASI HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK IPHONE OLEH GENERASI Z Kadek Risma Ayuningsih Dewi; Komang Agus Satria Pramudana
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.12.NO.10.TAHUN.2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2023.v12.i10.p08

Abstract

The purchase decision is action taken by consumers to buy a product after making selection or evaluation of one of several alternatives or choices and after that doing concrete follow-up, namely purchasing the product that has been selected. iPhone as one of the well-known smartphone brands in the Indonesian market in facing competition must be able to develop and innovate to determine an effective strategy. The purpose of the study was to examine the role of lifestyle as a variable that mediates the effect of price on purchasing decisions for iPhone products in Denpasar with 120 respondents who have used iPhone products. Data was collected through the distribution of questionnaires. The analysis technique used is path analysis. Based on the results, lifestyle significantly mediates the relationship between price and purchasing decisions. Setting a high price and being seen as prestigious will result in a higher lifestyle, thereby increasing purchasing decisions. In this study, it can be explained that the iPhone has a high price followed by a high respondent's lifestyl and very high purchasing decisions for the iPhone. results indicate that lifestyle is positively and significantly able to mediate price on purchasing decisions on iPhone products in Denpasar.
INTERVENSI PEMASARAN SOSIAL UNTUK MENINGKATKAN NIAT BERWIRAUSAHA HIJAU DI KALANGAN MAHASISWA DI BALI I Wayan Santika; Komang Agus Satria Pramudana; I Putu Agus Wenta Pharamadita; Ketut Wahyu Tamaja
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.13.NO.01.TAHUN.2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2024.v13.i01.p01

Abstract

Penelitian ini dilatarbelakangi oleh rendahnya niat berwirausaha hijau di kalangan mahasiswa di Bali. Tujuan penelitian ini adalah menganalisis intervensi pemasaran sosial melalui pendidikan kewirausahaan dan dukungan infrastruktur kelembagaan dalam meningkatkan niat berwirausaha hijau di kalangan mahasiswa di Bali. Data dalam penelitian ini diperoleh dengan penyebaran kuesioner pada mahasiswa di Bali. Teknik analisis data menggunakan analisis statistik deskriptif dan analisis statistik inferensial. Hasil penelitian menunjukkan bahwa entrepreneurship education berpengaruh positif dan signifikan terhadap green entrepreneurial intention. Entrepreneurship education berpengaruh positif dan signifikan terhadap attitude toward behavior, subjective norm, dan perceived behavioral control. Attitude toward behavior, subjective norm, dan perceived behavioral control berpengaruh positif dan signifikan terhadap green entrepreneurial intention. Institutional infrastructure support secara positif dan signifikan memoderasi pengaruh attitude toward behavior, subjective norm, perceived behavioral control terhadap green entrepreneurial intention. Implikasi penelitian ini secara teoretis adalah menguatkan Theory of Planned Behavior dan Social Marketing sebagai teori yang handal untuk menjelaskan dan memprediksi pembentukan perilaku kewirausahaan hijau di kalangan mahasiswa.
PERAN CITRA MEREK MEMEDIASI PENGARUH KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN (STUDI PADA KONSUMEN PRODUK TEH BOTOL SOSRO DI KOTA DENPASAR) I Gusti Putu Diva Maharani; Komang Agus Satria Pramudana
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.13.NO.09.TAHUN.2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2024.v13.i09.p19

Abstract

Fenomena industri makanan dan minuman meningkat mempengaruhi tingkat konsumsi masyarakat, hususnya di Kota Denpasar menempati posisi tertinggi konsumsi makanan dan non makanan di Bali. Salah satu produk lokal yang bergerak dalam industri ini dan cukup dikenal oleh masyarakat adalah Teh Botol Sosro. Penelitian ini bertujuan untuk menjelaskan peran citra merek memediasi pengaruh kualitas produk terhadap loyalitas pelanggan. Penelitian ini dilakukan di Kota Denpasar dengan melibatkan 130 responden menggunakan teknik purposive sampling. Teknik analisis data yang digunakan adalah teknik analisis statistik deskriptif, uji asumsi klasik, analisis jalur, dan uji sobel. Hasil penelitian ini menunjukan bahwa kualitas produk berpengaruh positif dan signifikan terhadap citra merek pada konsumen produk Teh Botol Sosro di Kota Denpasar. Kualitas produk berpengaruh positif dan signifikan terhadap loyalitas pelanggan pada produk Teh Botol Sosro di Kota Denpasar. Citra Merek berpengaruh positif dan signifikan terhadap loyalitas pelanggan pada produk Teh Botol Sosro di Kota Denpasar. Citra merek secara positif dan signifikan memediasi pengaruh kualitas produk terhadap loyalitas pelanggan pada produk Teh Botol Sosro di Kota Denpasar. Penelitian ini diharapkan dapat memberikan kontribusi empiris tentang hubungan antara variabel kualitas produk, citra merek, dan loyalitas pelanggan bagi pengembangan ilmu pemasaran.
Co-Authors Agung Wirahadi Kusuma Agus Hendra Yoga Ariyawan Ambika Shastri Anak Agung Gede Agung Artha Kusuma Anak Agung Made Oka Lantara Damar Giri Priyanto Dewa Putu Gede Wedha Anggarayana Hasan, Hazler Hermawan Hazler Hermawan Hasan I Gede Deva Darmawan I Gusti Ayu Ketut Giantari I Gusti Ngurah Made Wedanta Putra I Gusti Ngurah Oka Pradana Yogaswara I Gusti Putu Diva Maharani I Gusti Putu Sidhi Wikramayana I Made Diksa Prawira Janitra I Putu Agus Wenta Pharamadita I Wayan Dicky Reza Pranata I Wayan Santika Ida Ayu Mirah Sekarwangi Jasmine Maharani Novriari Jemmy Ballanta Luis Kadek Risma Ayuningsih Dewi Ketut Wahyu Tamaja Made Dwi Sastrawan Made wahyu Krisna Upadana N. Paramananda Ni Made Jayanti Utami Ni Made Mahadewi Indraswari Ni Wayan Ekawati Ni Wayan Sumiraditya Julianti Putu Ari Supandini Putu Sakya Wardhana Rissa Priskila Sang Ayu Putu Kayana Manacika Satriyanto Wibowo Septika Permana Dewi Suwondo Wahyu Langgeng Prastyo Wayan Febri Astari Winda Lestari