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Strategi Digital Marketing Pada Instagram Wedding Organizer @Djavawedding Hendra Putri, Aulia Lestari; Arindawati, Weni A.; Nurkinan, Nurkinan
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 23 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Business development in the service sector is currently experiencing a lot of improvement, especially in Indonesia. One of them is the Wedding Organizer. Wedding Organizer is a business that operates in the service business which focuses on wedding services. Djava Wedding is one of the Wedding Organizers in Karawang Regency which has 6,472 Instagram followers. This is the reason Instagram is used as an online promotional medium. Digital marketing using social media is an interesting choice, especially using Instagram media. This research uses qualitative methods and a descriptive approach. The theory used is the AISAS Theory (Attention, Interest, Search, Action, Share). The aim of this research is to find out the implementation of digital marketing strategies on the @djavaawedding Instagram account and how to manage the @djavawedding Instagram account. The results of the research on the @djavawedding account at least fulfill the elements of attention, interest and search from Instagram users. Utilization of Instagram features is also maximized to produce appropriate responses from both the admin and followers of the @djavawedding account.
Efektivitas Komunikasi Interpersonal Dalam Menjalin Solidaritas Virtual Melalui Aplikasi Steam Community Grup Laksono, Tri Agung; Oxcygentry, Oky; Arindawati, Weni A.
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 2 (2024): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i2.1663

Abstract

To communicate and interact with each other while in an online game, the Steam Community application is an application that can be used to interact and communicate with Steam Community users, and also has the feature of creating a group, one of which is the GabutGaming group. In a Steam Community GabutGaming Group, interaction and communication are required to be connected to an internet connection and there are also different variations of members such as regional differences, age, language and culture. This study aims to determine the effectiveness of using the Steam Community application in establishing virtual solidarity in the GabutGaming Group. This research uses a Qualitative research method with a Case Study approach and then uses interviews and data collection. Researchers have obtained the results of research from the existence of Openness, Empathy, Supportive Attitudes, Positive Attitudes and Equality. Where from the five positive traits, communication can run effectively to increase the sense of solidarity that occurs virtually in a Steam Community application for the GabutGaming group.
Posisi Media Online Tempo.co dan Kompas.com Pada Pemberitaan Kemungkinan Kaesang Bawa PSI Lolos Ambang Batas Parlemen untuk Pemilu 2024 Putri, Rizsa Aulia; Arindawati, Weni A.; Budhiharti, Tri Widya
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 2 (2024): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i2.1780

Abstract

Having failed in the 2019 elections due to a lack of votes, it is now the turn of the Indonesian Solidarity Party (PSI), finalizing its strategy to pass the parliamentary threshold. One of the ways PSI is doing this is by inviting Kaesang to join and make him the party chairman. With his electability as the son of the Indonesian president, Kaesang is believed to be able to deliver PSI to Senayan and sit in the Kursi DPR in the 2024 elections. However, will Kaesang really be able to bring PSI to Senayan. This study aims to explore how the news framing formed by Tempo.co and Kompas.com on the possibility of Kaesang bringing PSI to Senayan. Tempo.co and Kompas.com were chosen because these two media are quite active in reporting Kaesang from different perspectives. This research combines descriptive qualitative methodology with a framing analysis method based on the Zhongdang pan Gerald kosicki model taken from each Tempo.co and Kompas.com news coverage on September 27, 2023. The results of this study show that Tempo.co considers that the presence of Kaesang as chairman is able to deliver PSI through parliament. While Kompas.com, this media actually doubts Kaesang in leading the party. It considers that Kaesang will not be able to bring PSI without the help of people who are experienced and understand politics.
Motif Penggunaan Modem Orbit Telkomsel Pada Masyarakat di Kabupaten Karawang : Studi Fenomenologi Tentang Kebutuhan Internet Wijaya, Ridho Tirto; Arindawati, Weni A.
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 2 (2024): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i2.1870

Abstract

This research aims to explore the motives and experiences of using the PT Orbit Modem. Telkom Indonesia Tbk. by the people of Karawang Regency in meeting internet needs. By using a qualitative approach and phenomenological study methods, this research identifies the factors that influence people's decisions in using the Telkomsel Orbit modem. Data was collected through in-depth interviews with ten informants who are Telkomsel Orbit modem users in Karawang Regency. The research results show that the motive for using the Telkomsel Orbit modem is influenced by previous positive experiences with Telkomsel products, trust in stable network quality, affordable prices, ease of use, and internet stability. The motives for using it include cost savings, efficiency of use, ease of installation, payment via the MyOrbit application, and the experience of internet stability for daily needs. Therefore, it can be concluded that the decision to use the Telkomsel Orbit modem by the people of Karawang Regency was driven by a combination of positive experiences and the desire to create better conditions in the future, with a focus on trust, efficiency and stability in internet use.
CHATGPT AND STUDENTS' CRITICAL THINKING SKILLS: A CORRELATIONAL ANALYSIS ON COMMUNICATION SCIENCE STUDENTS AT SINGAPERBANGSA KARAWANG UNIVERSITY Rohmah, Erina Nur; Arindawati, Weni A.; Nurkinan, Nurkinan
Journal of Research in Social Science and Humanities Vol 5, No 2 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i1.324

Abstract

Advances in artificial intelligence (AI) technology such as Chat GPT have had a major impact on the way students access and manage information in an academic environment. Despite its efficiency benefits, concerns have been raised about the potential reduction of critical thinking skills due to the tendency to rely on instant answers. This study aims to evaluate the extent to which the use of Chat GPT is related to the critical thinking skills of undergraduate students of Communication Studies Program at Singaperbangsa University of Karawang. The quantitative research method was used with the Uses and Effect theory as the foundation, and data was obtained from 126 students through the distribution of questionnaires. Analysis using simple linear regression test resulted in a significance value of 0.001 0.05, so it can be concluded that there is a statistically significant influence between the use of Chat GPT and students' critical thinking skills. The findings show a significant positive relationship between the variables studied, with a significance value of 0.001 (p 0.05) with the results of the calculation of the correlation coefficient of 0.631, it can be concluded that the level of relationship between the two main variables in this study, namely the utilization of Chat GPT and students' critical thinking skills, is included in the strong category.
Respon Pengikut Terhadap Konstruksi Gender Di Tiktok :Studi Kasus Pada Akun Tiktok @Brachiokoo Indratna, Aditya; Arindawati, Weni A.; Ramdhani, Muhamad
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 2 (2025): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i2.2853

Abstract

This research aims to examine how gender construction is represented and accepted by audiences through the TikTok social media platform, with a case study of Nathania Nasywa Iskandar's @brachiokoo account. Through a qualitative approach and case study method, this research analyzes the forms of gender performativity and fluidity displayed by Nathania Nasywa Iskandar, as well as how it elicits various reactions from her followers. Data was obtained through in-depth interviews, content observation, and analysis of comments that appeared on TikTok uploads. The results showed that the content triggered complex and diverse responses, ranging from support for non-binary gender expression to moralistic and stereotypical criticism. Most followers were appreciative, especially of the way Adis packaged gender expression messages through visual and humorous approaches. However, there are also those who express confusion or even stigma towards gender identities that are considered not in accordance with prevailing social norms. This research shows the importance of social media as a new arena for negotiating identity and challenging conventional gender boundaries.
Metafora dalam Novel Namaku Alam Damayanti, Annisa; Mayasari, Mayasari; Arindawati, Weni A.
Kajian Linguistik dan Sastra Vol. 4 No. 3 (2025): September 2025
Publisher : Prodi Sastra Indonesia, FKIP Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/kalistra.v4i3.46509

Abstract

The novel Namaku Alam tells the story of the descendants of political prisoners who receive discrimination and negative stigma from society. The purpose of this study is to describe the use of metaphors in the novel Namaku Alam through the text dimension, the production process of Namaku Alam through the dimension of discourse practices, and the socio-culture of Indonesian society through socio-cultural practices. This research uses qualitative method and critical discourse analysis of Norman Fairclough model. In the text dimension, researchers found 15 metaphorical expressions containing elements of discrimination against descendants of political prisoners in the novel Namaku Alam. In the discursive practice dimension, it is known that the author's background as a journalist influences Leila in writing and this novel is also considered suitable for Gen Z people based on reader reviews. The socio-cultural dimension that influences this text consists of the research process carried out by the author, Leila's work, the principles of KPG publishers, changes in the political system, and the discrimination against descendants of political prisoners in society. Abstrak Novel Namaku Alam mengisahkan keturunan tahanan politik yang mendapatkan diskriminasi dan stigma negatif dari masyarakat. Tujuan dari penelitian ini mendeskripsikan penggunaan metafora dalam novel Namaku Alam melalui dimensi teks, proses produksi Namaku Alam melalui dimensi praktik kewacanaan, dan sosial budaya masyarakat Indonesia melalui praktik sosio-budaya. Penelitian ini menggunakan metode kualitatif dan analisis wacana kritis model Norman Fairclough. Pada dimensi teks, peneliti menemukan 15 ungkapan metafora yang mengandung unsur diskriminasi terhadap keturunan tahanan politik dalam novel Namaku Alam. Pada dimensi praktik diskursif diketahui bahwa latar belakang pengarang  sebagai jurnalis mempengaruhi Leila dalam menulis serta novel ini juga dinilai sesuai untuk kalangan Gen Z berdasarkan ulasan pembaca. Dimensi sosio-budaya yang mempengaruhi teks ini terdiri dari proses riset yang dilakukan pengarang, pekerjaan Leila, prinsip penerbit KPG, perubahan sistem politik, serta masih terjadinya diskriminasi terhadap keturunan tahanan politik dalam masyarakat.
Fenomena Citizen Journalism di Media Sosial pada Akun Instagram @Infocikarang-Karawang Pebriani, Dhea Melsya; Arindawati, Weni A.; Nurkinan, Nurkinan
Jurnal Pendidikan Tambusai Vol. 7 No. 2 (2023): Agustus 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v7i2.8133

Abstract

Salah satu fenomena yang muncul dari berkembangnya teknologi adalah keberadaan citizen journalism. Citizen journalism adalah sebuah sebutan untuk warga biasa yang berusaha untuk menyampaikan informasi kepada masyarakat luas. Keberadaan citizen journalism ini sejalan dengan tingkat kebutuhan masyarakat akan sebuah informasi. Mulanya, masyarakat merupakan objek pasif media dalam menyampaikan informasi dimana masyarakat sebagai audience hanya dapat menerima informasi dari satu arah dan menjadikannya referensi sebagai acuan pengetahuan. Namun semenjak hadirnya new media masyarakat pasif ini mulai mengikuti alur dan memanfaatkan new media sebagai wadah dalam menyampaikan aspirasi dan ikut serta dalam produksi informasi kepada khalayak. Salah satu citizen journalism yang memanfaatkan media sosial instagram adalah akun @InfoCikarang-Karawang. Dari adanya fenomena diatas, maka penelitian ini berangkat dari rasa penasaran peneliti terhadap motif, makna dan pengalaman pemilik akun @InfoCikarang-Karawang sebagai seorang citizen journalism.Penelitian ini menggunakan teori Participatory Media Culture dengan metode penelitian kualitatif dan pendekatan desktriptif. Sumber data pada penelitian ini didapat dari sumber data primer yaitu observasi dan wawancara serta sumber data sekunder yang diperoleh dari dokumentasi. Hasil dari penelitian ini, terdapat dua motif dari pemilik akun instagram @InfoCikarang-Karawang menjadi seorang citizen journalism yaitu participatory based on pleasure dan participatory based on appreciation. Fenomena citizen journalism dimaknai sebagai pemberi informasi dan pemuasan diri bagi pemilik akun instagram @InfoCikarang-Karawang. Terdapat beragam pengalaman yang didapatkan oleh pemilik akun instagram @InfoCikarang-Karawang selama menjadi citizen journalism mulai dari kesulitan mencari informasi, penulisan dan pengolahan berita hingga ancaman dari pihak-pihak tertentu.
Strategi Komunikasi Pemasaran Pada Kedai Kopi Kata Kita Bekasi Dalam Meningkatkan Jumlah Pelanggan Ashari, Alfian; Dharta, Firdaus Yuni; Arindawati, Weni A.
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 7, No 1 (2023): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Januari)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v7i1.4231

Abstract

Along with the development of an increasingly rapid lifestyle, especially in big cities such as Bekasi, drinking coffee has become a lifestyle. The purpose of this study was to determine the effect of coffee prices in increasing a sense of comfort or customer loyalty. Qualitative research method is a descriptive research procedure. With a direct approach to the setting and individuals in the overall setting, qualitative research is used to obtain in-depth data, researchers use the constructivism paradigm. Based on the results of research that has been done with interviews and observations made by researchers and analysis of data obtained from the field, literature studies and other sources. The marketing communication strategy carried out by the company is by using a marketing communication strategy in the form of WOM. (Word Of Mouth), advertising (advertising), personal selling (personal selling), and sales promotion (sales promotion). We recommend that Kata Kita Bekasi have a publicity and marketing division in order to better support marketing communication activities carried out through event or marketing activities. it would be nice if this is supported by the use of mass media which has a wider reach