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All Journal JURNAL LENTERA BISNIS Reswara: Jurnal Pengabdian Kepada Masyarakat JIEB : Jurnal Ilmiah Ekonomi Bisnis BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Abdi Masyarakat Indonesia The Es Economics and Entrepreneurship The Eastasouth Management and Business Innovative: Journal Of Social Science Research Management Studies and Business Journal
Sucidha, Irma
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : JURNAL LENTERA BISNIS

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DETERMINASI KEPUTUSAN GENERASI Z MEMBELI KOPI KELILING DI KOTA BANJARMASIN Sucidha, Irma; Irayana, Ika
JURNAL LENTERA BISNIS Vol. 14 No. 3 (2025): JURNAL LENTERA BISNIS, SEPTEMBER 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i3.1977

Abstract

The phenomenon of mobile coffee (Starling/Kopling) has become an informal business model that has transformed the coffee consumption landscape in Indonesia, including in Banjarmasin, by offering high accessibility and affordable prices. This study aims to analyze and identify the most dominant determining factors influencing the Purchase Decisions of Generation Z in Banjarmasin. This quantitative research uses an explanatory cross-sectional design with 105 Generation Z respondents in Banjarmasin, selected through accidental sampling, where the majority of respondents are students (49.52%). The independent variables examined are Product Quality (X1), Price (X2), Location/Access (X3), Promotion/Social Media (X4), Brand Image (X5), and Service Quality (X6) on Purchase Decision (Y). Partially (t-test), four variables were proven to have a significant effect: Product Quality (X1), Location/Access (X3), Brand Image (X5), and Service Quality (X6). Based on the regression coefficient values, Brand Image (0.300) is the most dominant factor, followed by Service Quality (0.250). Meanwhile, Price (X2) and Promotion/Social Media (X4) do not have a significant effect. These findings highlight that amidst the homogeneity of mobile coffee prices, psychological and social factors reflected in brand image, product quality, and service become the main determinants of Purchase Decisions for Generation Z.
PENGARUH MICRO-INFLUENCER VS VIRTUAL INFLUENCER (AI): ANALISIS PERBANDINGAN TINGKAT KEPERCAYAAN DAN LOYALITAS KONSUMEN MILENIAL DI KOTA BANJARMASIN Sucidha, Irma; Yuliani, Yuliani
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2253

Abstract

This study aims to analyze and compare the impact of micro-influencers and virtual influencers on consumer trust and loyalty among the millennial generation in Banjarmasin. Amidst the digital marketing transformation, the effectiveness of human figures versus AI-based characters remains a significant subject of debate. Utilizing a quantitative, causal-comparative research design, this study surveyed 125 respondents to evaluate how these two influencer categories shape consumer behavior. Multiple linear regression analysis reveals that micro-influencers exert a more dominant and significant influence on both consumer trust (0.452) and loyalty (0.385) compared to virtual influencers (0.214 and 0.152, respectively). These findings underscore that the "human" element, emotional connection, and perceived authenticity offered by micro-influencers are crucial for millennials. Nevertheless, virtual influencers remain relevant for their aesthetic appeal, innovation, and consistency. The study concludes that these influencer types are complementary rather than replacements, and their utility depends on campaign objectives and audience characteristics.
Co-Authors Amrulloh, Rifqi Diany, Adista Anjar Firda Nosita Irayana, Ika Mariyani, Kristin Melania, Melania MUHAMMAD NAUFAL HASANI Muhammad Ramadhan Nico Kosasih Sardjono Setiawan, Reksa Tina Lestari Yuliani Yuliani