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All Journal AL KAUNIYAH ENVIAGRO Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Journal of Integrated Agribusiness Journal of Global Sustainable Agriculture Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) paradigma agribisnis BIODIVERS - BIOTROP Scientific Magazine
Muntoro, Muntoro
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Materials Science & Nanotechnology

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FAKTOR-FAKTOR YANG MEMENGARUHI MINAT PETANI DALAM BERUSAHATANI LADA DI DESA AIR GEGAS KABUPATEN BANGKA SELATAN Atmaja, Eddy Jajang Jaya; Sari, Indah; Muntoro, Muntoro
Journal of Integrated Agribusiness Vol 6 No 1 (2024): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v6i1.5032

Abstract

This study aims to describe the characteristics of farmers based on factors that influence farmers' interest in pepper farming and analyze what factors influence farmers' interest in pepper farming in Air Gegas Village, South Bangka Regency. The time and place of this research will be carried out in June 2023 on pepper farmers in Air Gegas Village, South Bangka Regency. The data collection used are observation, interview, and questionnaire methods. The data analysis method uses quantitative descriptive and logistic binary regression with SPSS tools. The results showed that Factors that influence farmers' interest in pepper farming in Air Gegas Village, South Bangka Regency are the age of farmers, pepper farming experience, pepper selling prices, capital availability, agricultural assistance, and farmers' perceptions of pest and disease attacks, while those that do not affect are farmer education.
Pengaruh Bauran Pemasaran Terhadap Kepuasan dan Loyalitas Konsumen Minyakita di Kota Pangkalpinang: The Influence of Marketing Mix on Satisfaction and Loyalty of Minyakita Consumers in Pangkalpinang City Widytiya, Viona; Atmaja, Eddy Jajang Jaya; Muntoro, Muntoro
Journal of Integrated Agribusiness Vol 6 No 2 (2024): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v6i2.5722

Abstract

This study aims to analyze the effect of the marketing mix, including product, price, place, and promotion, on consumer satisfaction and loyalty among Minyakita buyers at minimarkets, grocery stores, and traditional markets in Pangkalpinang City. Conducted in July-August 2024, this research utilized a survey method with an accidental sampling technique, collecting data from 100 respondents. Data were analyzed using Structural Equation Modeling-Partial Least Square (SEM-PLS) with SmartPLS Version 4.0. Findings indicate that price, place, and promotion directly influence satisfaction significantly, while product does not. Product, place, and promotion have a significant effect on loyalty, while price does not. Indirectly, product and price do not significantly affect loyalty through satisfaction, whereas place and promotion do. Satisfaction has a significant impact on loyalty.
Preferensi Konsumen Terhadap Keputusan Pembelian Sayuran Hidroponik Di Kota Sungailiat Kabupaten Bangka Lestari, Fifi; Karsiningsih, Eni; Muntoro, Muntoro
Paradigma Agribisnis Vol 5 No 2 (2023): Paradigma Agribisnis
Publisher : lembaga penelitian universitas swadaya gunung jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jpa.v5i2.8301

Abstract

Saat ini sayuran hidroponik merupakan salah satu pilihan konsumen karena dinilai lebih sehat dan bebas dari pestisida sehingga konsumen bersedia membayar lebih untuk mendapatkan sayuran yang lebih sehat. Penelitian ini bertujuan untuk menganalisis preferensi konsumen dalam pembelian sayuran hidroponik dan menganalisis sikap konsumen terhadap atribut sayuran hidroponik yang paling dipertimbangkan dalam keputusan pembelian. Waktu pengambilan data penelitian ini dilaksanakan pada bulan September sampai bulan Oktober 2022 di Kota Sungailiat. Metode yang digunakan pada penelitian ini adalah metode survei. Jumlah responden yang diteliti sebanyak 100 orang responden, dengan teknik accidental sampling. Data penelitian ini dianalisis menggunakan analisis uji Chi-square dan Multiatribut Fishbein. Hasil penelitian menunjukkan bahwa dari analisis Chi-square secara signifikan terdapat perbedaan preferensi konsumen terhadap atribut-atribut sayuran hidroponik. Berdasarkan analisis Multiatribut Fishbein atribut yang dipertimbangkan konsumen dalam keputusan pembelian sayuran hidroponik di Kota Sungailliat dari yang paling dipertimbangkan adalah atribut kesegaran, kebersihan, rasa, fisik daun, warna, keberagaman jenis dan harga sayuran. Kata kunci : Preferensi Konsumen, Pembelian, Sayuran Hidroponik 
Co-Authors Agustina, Fournita Ananda, Inka Ayu ANDRI KURNIAWAN Ardiansyah Kurniawan Atmaja, Eddy Jajang Ayu, Rahayu Diah Mustikasari Eddy Jajang Jaya Atmadja Eni Karsiningsih Evahelda, Evahelda Fitria Fitria Indah Sari Irman Irman Iwan Setiawan Kholishah, Nur Afifah Lestari, Fifi Milonda, Milonda Nabila, Nabila Nafadia, Nafadia Saputra, Juan Arjuna Setiadi, Jhodi Siti Khodijah, Nyayu Vania Vania Widytiya, Viona Yulia Yulia