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All Journal Asian Journal of Management Analytics Journal Community Service Consortium
Rijal, Muhammad Saifur
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Humanities Decision Sciences, Operations Research & Management

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EMPOWERING UMKM DENGAN PEMANFAATAN DIGITAL MARKETING PADA PAGUYUBAN DESTINASI USAHA KASEMBON MALANG Sari, Risca Kurnia; Rijal, Muhammad Saifur; Utama, Satria Putra; Zairina, Anisa; Modiana, Yani Quarta; Widyastuti, Diane; Perdana, Randhiki Gusti
Journal Community Service Consortium Vol 3 No 1 (2023): Journal Community Service Consortium
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/consortium.v3i1.3662

Abstract

Tujuan dari pengabdian masyarakat ini adalah untuk memberi pandangan baru kepada masyarakat terutama UMKM yang tergabung dalam Paguyuban Destinasi Usaha mengenai pemanfaatan digital marketing yang lebih efektif dan efisien untuk pengembangan UMKM. Pengabdian masyarakat ini menggunakan pendekatan Participatory Action Research (PAR) dengan tahap persiapan, pelaksanaan, dan evaluasi. Hasil pengabdian masyarakat yaitu pelatihan terkait pemanfaatan digital marketing. Peserta mengembangkan usahanya dengan memanfaatkan smart phone sebagai media pemasaran produknya. Selain itu, pengabdian masyarakat ini juga memberikan bantuan kepada Paduka untuk membuatkan katalog produk digital yang dapat bermanfaat bagi pelaku UMKM dalam Paduka dan konsumen.
Analysis of the Influence of Entrepreneurial Orientation on Internasional Business Networking and Competitive Advantage, and Its Impact on the Marketing Performance of SMEs (A Study on SMEs in Kampung Embong Arab, Malang City) Rijal, Muhammad Saifur; Sudarmiatin; Bidin, Rosmiza
Asian Journal of Management Analytics Vol. 3 No. 2 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v3i2.8950

Abstract

This study aims to analyze the influence of entrepreneurial orientation on business networking and Competitive Advantage and its impact on the export-import performance of Micro, Small, and Medium Enterprises (MSMEs) in the Arab Embong Village, Malang City. A survey method was employed to collect data from MSMEs operating in the village. Hypothesis testing was conducted using multiple regression analysis. The results show that entrepreneurial orientation has a significant influence on the formation of business networks. Furthermore, it was found that business networking has a positive and significant impact on the export-import performance of MSMEs. The implications of these findings underscore the importance of developing entrepreneurial orientation and fostering business networking for MSMEs to enhance their export-import performance. Therefore, it is recommended that the government and relevant institutions provide support and guidance to MSMEs in developing entrepreneurial skills and expanding their business networks.
Co-Authors Anisa Zairina Bidin, Rosmiza Modiana, Yani Quarta Randhiki Gusti Perdana, Randhiki Gusti Sari, Risca Kurnia Satria Putra Utama Sudarmiatin Widyastuti, Diane