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All Journal Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) Journal Community Service Consortium
Randhiki Gusti Perdana, Randhiki Gusti
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Agriculture, Biological Sciences & Forestry Humanities Engineering Immunology & microbiology Industrial & Manufacturing Engineering Mechanical Engineering

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EMPOWERING UMKM DENGAN PEMANFAATAN DIGITAL MARKETING PADA PAGUYUBAN DESTINASI USAHA KASEMBON MALANG Sari, Risca Kurnia; Rijal, Muhammad Saifur; Utama, Satria Putra; Zairina, Anisa; Modiana, Yani Quarta; Widyastuti, Diane; Perdana, Randhiki Gusti
Journal Community Service Consortium Vol 3 No 1 (2023): Journal Community Service Consortium
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/consortium.v3i1.3662

Abstract

Tujuan dari pengabdian masyarakat ini adalah untuk memberi pandangan baru kepada masyarakat terutama UMKM yang tergabung dalam Paguyuban Destinasi Usaha mengenai pemanfaatan digital marketing yang lebih efektif dan efisien untuk pengembangan UMKM. Pengabdian masyarakat ini menggunakan pendekatan Participatory Action Research (PAR) dengan tahap persiapan, pelaksanaan, dan evaluasi. Hasil pengabdian masyarakat yaitu pelatihan terkait pemanfaatan digital marketing. Peserta mengembangkan usahanya dengan memanfaatkan smart phone sebagai media pemasaran produknya. Selain itu, pengabdian masyarakat ini juga memberikan bantuan kepada Paduka untuk membuatkan katalog produk digital yang dapat bermanfaat bagi pelaku UMKM dalam Paduka dan konsumen.
Supply chain efficiency of geographical indication arabica coffee: Case study in Pasuruan Perdana, Randhiki Gusti; Sucipto, Sucipto; Dania, Wike Agustin Prima; Tolle, Herman
Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) Vol 8, No 3 (2025)
Publisher : Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.afssaae.2025.008.03.7

Abstract

Arabica coffee from Pasuruan is one of Indonesia's flagship commodities, demonstrating strong competitiveness in both domestic and international markets. However, farmers frequently face obstacles related to market information access, which hinders their ability to identify trading partners that offer optimal profits. This study aims to examine the structure and efficiency of the Arabica coffee supply chain in Pasuruan. A random sampling technique was employed, involving 44 coffee farmers, 10 collectors, 5 wholesalers, and 1 exporter. Supply chain performance was evaluated through product and information flow analysis. Supply chain efficiency was measured using the farmer's share metric, which reached 82%. The study found that the supply chain structure consists of farmers, collectors/processors, wholesalers, and exporters. The supply chain flow includes product, information, and financial movements. Farmers obtain price information mainly from wholesalers and collectors, while wholesalers and exporters base their pricing on international coffee market benchmarks. Based on the farmer's share approach, marketing channels II, III, and IV were identified as efficient. The findings suggest that enhancing farmers' access to market information, strengthening farmer cooperatives, and improving infrastructure can further increase supply chain efficiency and strengthen farmers' bargaining positions, providing valuable input for policymakers and stakeholders aiming to develop more sustainable and inclusive coffee value chains.
Co-Authors Anisa Zairina Herman Tolle Modiana, Yani Quarta Rijal, Muhammad Saifur Sari, Risca Kurnia Satria Putra Utama Sucipto Sucipto Widyastuti, Diane Wike Agustin Prima Dania