Garuda - Garba Rujukan Digital

A Study of The Relationship Among Shopee E-commerce Platform E-service Quality, E-trust, E-customer Satisfaction and Behavioral Intentions of Online Shopping Customers Pratama, Galih; Ridanasti, Erlita
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1820

This research makes a significant contribution by exploring the relationship between service quality, electronic trust, electronic customer satisfaction, and the purchasing behavior intention of online female customers. Employing a quantitative approach with purposive sampling, data was collected from 259 respondents in Yogyakarta and its surrounding areas through Google Form questionnaires. The data analysis, conducted using t-tests and simple linear regression in SPSS, revealed that electronic service quality has a positive and significant impact on electronic trust and electronic customer satisfaction. Electronic trust also shows a significant positive effect on electronic customer satisfaction. Electronic customer satisfaction, electronic trust, and electronic service quality each have a positive and significant influence on behavioral intention. These findings hold strategic implications for e-commerce companies in improving responsiveness to consumer issues, aiming to enhance overall service quality, build customer trust, create electronic customer satisfaction, and encourage positive behavioral intentions in online shopping.

Customer Engagement, Customer Equity & Intention to Reuse Mobile Service Applications (A Case Study of Dana Application Users) Agung Prastio, Asep; Ridanasti, Erlita
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1875

This study aims to examine the effect of Customer engagement on Customer Equity (Value Equity, Relationship Equity, and Brand Equity) and Repurchase Intention on Mobile service applications. The population used in this study are Indonesian students who have made transactions/purchases through the Dana application. The number of samples used in this study was 200 respondents. Research data was collected by distributing questionnaires through an Online Survey system using Google Forms. The analysis technique used in this study is the PLS-SEM (Partial Least Square - Structural Equation Model) analysis technique with the SmartPLS program to test the hypothesis. The results showed that customer engagement positively affects value equity, relationship equity, and brand equity, which in turn can positively affect repurchase intentions.

Pengaruh Influencer Rachel Vennya terhadap Minat Beli Pelanggan di Instagram Faliha, Atiqa Iffatin; Ridanasti, Erlita
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i3.647

The purpose of this study was to determine and analyze the effect of advertising disclosure on attractiveness in social media, determine and analyze the effect of advertising disclosure on trust in social media, determine and analyze the effect of advertising disclosure on skills in social media, determine and analyze the influence of the three components of source credibility on consumer buying interest on social media, and knowing and analyzing the influence of source expertise on consumer buying interest on social media. The samples taken are people who know Rachel Vennya on Instagram. The number of samples in this study is a minimum of 156 active Instagram users who know Rachel Vennya. The final data collected in this study were 251 respondents. Methods of testing and data analysis using Smart PLS. The results of this study indicate that there are significant results among all variables with the acquisition of a T-count > 3,000 to a P-Value of <0.05. These results show that Rachel Venya's advertisement disclosure by having attractiveness and expertise in promoting advertisements on her Instagram account has an influence on consumer trust, purchase intention, and interest.

The Influence Of Social Media Marketing, Brand Loyalty, Brand Trust On Value Co-Creation In The Aerostreet Brand Mahendra, Irvan Ady; Ridanasti, Erlita
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to examine the influence of Social Media Marketing, Brand Loyalty, and Brand Trust on Value Co-Creation for the AeroStreet brand, using a quantitative approach. Data were collected through questionnaires distributed to 127 respondents who are users of AeroStreet products, particularly footwear. The data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3 software. A pilot test was conducted with an initial sample of 30 using SPSS. The results of the study indicate that Social Media Marketing positively influences Brand Trust and Brand Loyalty, but does not have a significant effect on Value Co-Creation. Furthermore, Brand Trust and Brand Loyalty both have a positive impact on Value Co-Creation.

Analysis of Factors Influencing Intention to Purchase Natural And Environmentally Friendly Cosmetic Products Zaki Bahaiyan, Salim; Ridanasti, Erlita
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 6 (2025): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i6.3726

The popular trend in the global beauty industry has reshaped consumer consumption patterns, including in Indonesia. However, the unsustainable consumption of cosmetic products poses risks to environmental and social sustainability. With the phenomenal growth of the rapidly expanding cosmetic industry, the consumption of cosmetic products has also increased significantly. Unfortunately, this increase has negative environmental impacts and can harm consumer health. This is due to waste from raw materials used in production, product packaging, and chemicals that may pose health risks to consumers. Alternatively, green products have been widely developed and are available in the market. This study aims to examine the factors influencing the purchase intention of natural and eco-friendly cosmetic products among Indonesian consumers. To establish a hypothesis framework, 161 valid questionnaires were collected through purposive sampling in several cities in Indonesia. Data analysis and hypothesis testing were conducted using SmartPLS statistical software. The study results indicate that Indonesian consumers’ purchase intentions for natural and eco-friendly cosmetic products tend to be positively influenced by consumers’ attitudes toward environmental concern, health consciousness, and perceived behavioral control. Additionally, purchase intention positively impacts behavioral intention. These findings provide insights into Indonesian consumers' habits and awareness in choosing natural and eco-friendly cosmetic products.

A Study of The Relationship Among Shopee E-commerce Platform E-service Quality, E-trust, E-customer Satisfaction and Behavioral Intentions of Online Shopping Customers Pratama, Galih; Ridanasti, Erlita
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1820

This research makes a significant contribution by exploring the relationship between service quality, electronic trust, electronic customer satisfaction, and the purchasing behavior intention of online female customers. Employing a quantitative approach with purposive sampling, data was collected from 259 respondents in Yogyakarta and its surrounding areas through Google Form questionnaires. The data analysis, conducted using t-tests and simple linear regression in SPSS, revealed that electronic service quality has a positive and significant impact on electronic trust and electronic customer satisfaction. Electronic trust also shows a significant positive effect on electronic customer satisfaction. Electronic customer satisfaction, electronic trust, and electronic service quality each have a positive and significant influence on behavioral intention. These findings hold strategic implications for e-commerce companies in improving responsiveness to consumer issues, aiming to enhance overall service quality, build customer trust, create electronic customer satisfaction, and encourage positive behavioral intentions in online shopping.

Customer Engagement, Customer Equity & Intention to Reuse Mobile Service Applications (A Case Study of Dana Application Users) Agung Prastio, Asep; Ridanasti, Erlita
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1875

This study aims to examine the effect of Customer engagement on Customer Equity (Value Equity, Relationship Equity, and Brand Equity) and Repurchase Intention on Mobile service applications. The population used in this study are Indonesian students who have made transactions/purchases through the Dana application. The number of samples used in this study was 200 respondents. Research data was collected by distributing questionnaires through an Online Survey system using Google Forms. The analysis technique used in this study is the PLS-SEM (Partial Least Square - Structural Equation Model) analysis technique with the SmartPLS program to test the hypothesis. The results showed that customer engagement positively affects value equity, relationship equity, and brand equity, which in turn can positively affect repurchase intentions.

The Influence of Trust, Perceived Ease of Use, Perceived Usefulness, Perceived Enjoyment on Intention to Use TikTok Shop through Attitude Towards Using as Mediation Dandi; Ridanasti, Erlita
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 2 No 6 (2024): Volume 2, No. 6, 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v2i6.93

TikTok is a globally popular social media from China, it also has a huge influence in Indonesia. TikTok has many interesting features, one of which is a shopping feature called TikTok Shop. The aim of this research is to examine the influence of trust, perceived ease of use, perceived usefulness, perceived enjoyment so that it can increase intention to use with an attitude towards using as mediation. The research method uses a quantitative approach by distributing questionnaires to 150 respondents who use the TikTok application in Indonesia. Data analysis was carried out using PLS-SEM with SmartPLS 4.1.0.6 software. The research results stated that the variables trust, perceived ease of use, and perceived enjoyment had a positive and significant effect on attitude towards using. On the other hand, perceived usefulness does not have a positive and significant effect on attitude towards using. The research results also state that attitude towards using has a positive and significant effect on intention to use.

The Influence of Raffi Ahmad's Celebrity Endorsement on Purchase Intention Through Social Media with Brand Image as Mediator and Negative Publicity as Moderation Zuhri, Muhammad Isnaini Fauzan; Ridanasti, Erlita
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 2 No 6 (2024): Volume 2, No. 6, 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v2i6.94

The aim of this research is to examine the influence of celebrity endorsement with the dimensions of likeability, similarity, attractiveness, expertise and trustworthiness so that it can increase purchase intention through social media with brand image as mediation, and negative publicity as moderation. The research method uses a quantitative approach by distributing questionnaires to 180 social media user respondents in Indonesia who know celebrity endorser Raffi Ahmad. Data analysis was carried out using PLS-SEM with SmartPLS 4.1.0.4 software. The results of the study stated that celebrity endorsement with the dimensions of likeability, similarity, attractiveness, expertise and trustworthiness had a positive and significant effect on brand image and purchase intention. On the other hand, the mediating brand image does not have a positive and significant effect on purchase intention. The research results also state that negative publicity as a moderator of celebrity endorsement has a positive and significant effect on purchase intentions.

Shield Agent as A Middleman Agent to Increase Brand Awareness of BPJS Employment and The Number of Participants Who Are Not Wage Earners (BPU) Aprianti, Melly; Ridanasti, Erlita
Eduvest - Journal of Universal Studies Vol. 5 No. 4 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i4.39016

The social security system is designed to provide social protection, ensuring that every individual can meet basic, decent living needs. However, in 2022, BPJS Ketenagakerjaan covered less than 50% of the workforce in Indonesia. BPJS Ketenagakerjaan launched the PERISAI Program to reach potential participants in hard-to-access areas. This research aims to analyze the marketing strategies and efforts of BPJS in increasing and maintaining membership in the Non-Wage Recipients (BPU) segment through the application of the STP marketing strategy, the 7P Marketing Mix, Brand Awareness, and the role of PERISAI Agents. The method used is descriptive qualitative data analysis, utilizing interviews with key informants to gather direct data. The study results show that the "PERISAI" strategy has proven to be quite effective in increasing BPU membership, as evidenced by its success in acquisition and more interactive and intensive communication with participants. Additionally, it was found that BPJS Ketenagakerjaan still needs to focus more on improving brand awareness, as some Non-Wage Recipients (BPU) are not sufficiently familiar with BPJS Ketenagakerjaan.

Title

Found 23 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 23 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 23 Documents
Search