Garuda - Garba Rujukan Digital

A Study of The Relationship Among Shopee E-commerce Platform E-service Quality, E-trust, E-customer Satisfaction and Behavioral Intentions of Online Shopping Customers Pratama, Galih; Ridanasti, Erlita
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1820

This research makes a significant contribution by exploring the relationship between service quality, electronic trust, electronic customer satisfaction, and the purchasing behavior intention of online female customers. Employing a quantitative approach with purposive sampling, data was collected from 259 respondents in Yogyakarta and its surrounding areas through Google Form questionnaires. The data analysis, conducted using t-tests and simple linear regression in SPSS, revealed that electronic service quality has a positive and significant impact on electronic trust and electronic customer satisfaction. Electronic trust also shows a significant positive effect on electronic customer satisfaction. Electronic customer satisfaction, electronic trust, and electronic service quality each have a positive and significant influence on behavioral intention. These findings hold strategic implications for e-commerce companies in improving responsiveness to consumer issues, aiming to enhance overall service quality, build customer trust, create electronic customer satisfaction, and encourage positive behavioral intentions in online shopping.

Customer Engagement, Customer Equity & Intention to Reuse Mobile Service Applications (A Case Study of Dana Application Users) Agung Prastio, Asep; Ridanasti, Erlita
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1875

This study aims to examine the effect of Customer engagement on Customer Equity (Value Equity, Relationship Equity, and Brand Equity) and Repurchase Intention on Mobile service applications. The population used in this study are Indonesian students who have made transactions/purchases through the Dana application. The number of samples used in this study was 200 respondents. Research data was collected by distributing questionnaires through an Online Survey system using Google Forms. The analysis technique used in this study is the PLS-SEM (Partial Least Square - Structural Equation Model) analysis technique with the SmartPLS program to test the hypothesis. The results showed that customer engagement positively affects value equity, relationship equity, and brand equity, which in turn can positively affect repurchase intentions.

Pengaruh Influencer Rachel Vennya terhadap Minat Beli Pelanggan di Instagram Faliha, Atiqa Iffatin; Ridanasti, Erlita
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i3.647

The purpose of this study was to determine and analyze the effect of advertising disclosure on attractiveness in social media, determine and analyze the effect of advertising disclosure on trust in social media, determine and analyze the effect of advertising disclosure on skills in social media, determine and analyze the influence of the three components of source credibility on consumer buying interest on social media, and knowing and analyzing the influence of source expertise on consumer buying interest on social media. The samples taken are people who know Rachel Vennya on Instagram. The number of samples in this study is a minimum of 156 active Instagram users who know Rachel Vennya. The final data collected in this study were 251 respondents. Methods of testing and data analysis using Smart PLS. The results of this study indicate that there are significant results among all variables with the acquisition of a T-count > 3,000 to a P-Value of <0.05. These results show that Rachel Venya's advertisement disclosure by having attractiveness and expertise in promoting advertisements on her Instagram account has an influence on consumer trust, purchase intention, and interest.

The Influence Of Social Media Marketing, Brand Loyalty, Brand Trust On Value Co-Creation In The Aerostreet Brand Mahendra, Irvan Ady; Ridanasti, Erlita
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to examine the influence of Social Media Marketing, Brand Loyalty, and Brand Trust on Value Co-Creation for the AeroStreet brand, using a quantitative approach. Data were collected through questionnaires distributed to 127 respondents who are users of AeroStreet products, particularly footwear. The data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3 software. A pilot test was conducted with an initial sample of 30 using SPSS. The results of the study indicate that Social Media Marketing positively influences Brand Trust and Brand Loyalty, but does not have a significant effect on Value Co-Creation. Furthermore, Brand Trust and Brand Loyalty both have a positive impact on Value Co-Creation.

Analysis of Factors Influencing Intention to Purchase Natural And Environmentally Friendly Cosmetic Products Zaki Bahaiyan, Salim; Ridanasti, Erlita
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 6 (2025): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i6.3726

The popular trend in the global beauty industry has reshaped consumer consumption patterns, including in Indonesia. However, the unsustainable consumption of cosmetic products poses risks to environmental and social sustainability. With the phenomenal growth of the rapidly expanding cosmetic industry, the consumption of cosmetic products has also increased significantly. Unfortunately, this increase has negative environmental impacts and can harm consumer health. This is due to waste from raw materials used in production, product packaging, and chemicals that may pose health risks to consumers. Alternatively, green products have been widely developed and are available in the market. This study aims to examine the factors influencing the purchase intention of natural and eco-friendly cosmetic products among Indonesian consumers. To establish a hypothesis framework, 161 valid questionnaires were collected through purposive sampling in several cities in Indonesia. Data analysis and hypothesis testing were conducted using SmartPLS statistical software. The study results indicate that Indonesian consumers’ purchase intentions for natural and eco-friendly cosmetic products tend to be positively influenced by consumers’ attitudes toward environmental concern, health consciousness, and perceived behavioral control. Additionally, purchase intention positively impacts behavioral intention. These findings provide insights into Indonesian consumers' habits and awareness in choosing natural and eco-friendly cosmetic products.

A Study of The Relationship Among Shopee E-commerce Platform E-service Quality, E-trust, E-customer Satisfaction and Behavioral Intentions of Online Shopping Customers Pratama, Galih; Ridanasti, Erlita
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1820

This research makes a significant contribution by exploring the relationship between service quality, electronic trust, electronic customer satisfaction, and the purchasing behavior intention of online female customers. Employing a quantitative approach with purposive sampling, data was collected from 259 respondents in Yogyakarta and its surrounding areas through Google Form questionnaires. The data analysis, conducted using t-tests and simple linear regression in SPSS, revealed that electronic service quality has a positive and significant impact on electronic trust and electronic customer satisfaction. Electronic trust also shows a significant positive effect on electronic customer satisfaction. Electronic customer satisfaction, electronic trust, and electronic service quality each have a positive and significant influence on behavioral intention. These findings hold strategic implications for e-commerce companies in improving responsiveness to consumer issues, aiming to enhance overall service quality, build customer trust, create electronic customer satisfaction, and encourage positive behavioral intentions in online shopping.

Customer Engagement, Customer Equity & Intention to Reuse Mobile Service Applications (A Case Study of Dana Application Users) Agung Prastio, Asep; Ridanasti, Erlita
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1875

This study aims to examine the effect of Customer engagement on Customer Equity (Value Equity, Relationship Equity, and Brand Equity) and Repurchase Intention on Mobile service applications. The population used in this study are Indonesian students who have made transactions/purchases through the Dana application. The number of samples used in this study was 200 respondents. Research data was collected by distributing questionnaires through an Online Survey system using Google Forms. The analysis technique used in this study is the PLS-SEM (Partial Least Square - Structural Equation Model) analysis technique with the SmartPLS program to test the hypothesis. The results showed that customer engagement positively affects value equity, relationship equity, and brand equity, which in turn can positively affect repurchase intentions.

Implementasi Media Sosial Instagram Sebagai Strategi Promosi Bagi Pengembangan Pemasaran Wisata New Sekipan KPH Surakarta Di Tawangmangu Maitri, Acintya Anugrahana; Ridanasti, Erlita
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 5 (2024): September - Oktober
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i5.2072

This study was conducted to examine the implementation of the use of Instagram social media as a promotional strategy in the current digitalization era. This study aims to explore the implementation of the use of Instagram social media utilisation as a promotional strategy in an effort to increase the visibility and sales of products or services. In today's digital era, Instagram has become one of the most popular and effective platforms for marketing and promotional activities. Through a qualitative approach, this study collects data from various businesses that actively use Instagram for promotion, and analysed the strategies and results achieved. This research method uses a descriptive analysis approach as a qualitative method to understand and describe the use of social media as a marketing medium. Marketing activities in this case are the use of Instagram social media as a medium to introduce tourist attractions to reach the wider market. With the right promotion strategy, Instagram can be a very effective tool to attract customers' attention and build brand awareness. Focusing on content quality, audience engagement, and maximum use of Instagram features will help businesses achieve their marketing goals and grow their business better.

The Effect of Brand Image, Brand Experience Through Brand Trust on Purchase Intention Brand Bwbyaz on Instagram Isnubroto, Ristyuanke; Ridanasti, Erlita
MEC-J (Management and Economics Journal) Vol 9, No 2 (2025)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v9i2.32435

This study discusses the influence of brand image, brand experience through brand trust on purchase intention brand Bwbyaz on Instagram. This study uses a quantitative approach with nonprobability sampling techniques, purposive sampling method. Data collection was carried out by distributing questionnaires through social media. This study obtained a total of 166 respondents, but only 163 respondents whose data could be processed using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method and the help of the SmartPLS application. The results of this study indicate that brand image and brand experience have a positive effect on brand trust. Furthermore, brand trust has a positive effect on purchase intention. Thus, the better the brand image and brand experience obtained by consumers from Instagram, the higher their level of trust in the Bwbyaz brand, which ultimately affects their increasing purchase intention. The results of the study can provide implications for the Bwbyaz brand, to always strengthen their brand image and provide a positive brand experience to build brand trust in order to encourage purchase intention in an effort to increase sales.

The Influence Of Fashion Orientation On The Choice Of Fast Fashion And Sustainability Fashion On The Buying Intention Of Indonesian Consumers Awdyfakhri, Elgin; Ridanasti, Erlita
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 3 No. 7 (2024): JETBIS : Journal Of Economics, Technology and Business
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v3i7.121

The emergence of fast fashion in the global fashion industry has changed consumer consumption patterns. However, unsustainable fast fashion consumption patterns pose a risk to environmental and social sustainability. Indonesia, the fourth most populous country in the world, has many consumers who use fashion products, including fast fashion. However, the fashion orientation factors and intentions that consumers have always lead to certain behaviors. This study aims to examine the factors that influence Indonesian consumer's behavior toward their choice of fashion products. Four hypotheses based on the theory of the influence of Fashion Oriented on the choice of Fast Fashion and Sustainability Fashion on Buying Intention of Indonesian consumers. Research was made to form a hypothesis system, as many as 150 valid questionnaires were collected by random sampling in several cities in Indonesia. Data analysis and hypothesis testing were conducted using SEM Amos statistical software. The results show that Indonesian consumer's behavior towards fashion products tends to be positively influenced by fast fashion. In contrast, fashion orientation has a negative impact on sustainability fashion. On the other hand, fast fashion and sustainability fashion have a positive influence on purchase intention. The findings provide insights into the habits and knowledge of Indonesian consumers in choosing fashion products.

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