Articles
<![CDATA[Implementasi Media Sosial Instagram Sebagai Strategi Promosi Bagi Pengembangan Pemasaran Wisata New Sekipan KPH Surakarta Di Tawangmangu ]]>
<![CDATA[Maitri, Acintya Anugrahana]]>;
<![CDATA[Ridanasti, Erlita]]>
<![CDATA[ Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 5 (2024): September - Oktober ]]>
Publisher : <![CDATA[CV. ITTC INDONESIA ]]>
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DOI: 10.47233/jebs.v4i5.2072
<![CDATA[This study was conducted to examine the implementation of the use of Instagram social media as a promotional strategy in the current digitalization era. This study aims to explore the implementation of the use of Instagram social media utilisation as a promotional strategy in an effort to increase the visibility and sales of products or services. In today's digital era, Instagram has become one of the most popular and effective platforms for marketing and promotional activities. Through a qualitative approach, this study collects data from various businesses that actively use Instagram for promotion, and analysed the strategies and results achieved. This research method uses a descriptive analysis approach as a qualitative method to understand and describe the use of social media as a marketing medium. Marketing activities in this case are the use of Instagram social media as a medium to introduce tourist attractions to reach the wider market. With the right promotion strategy, Instagram can be a very effective tool to attract customers' attention and build brand awareness. Focusing on content quality, audience engagement, and maximum use of Instagram features will help businesses achieve their marketing goals and grow their business better.]]>
<![CDATA[The Effect of Brand Image, Brand Experience Through Brand Trust on Purchase Intention Brand Bwbyaz on Instagram ]]>
<![CDATA[Isnubroto, Ristyuanke]]>;
<![CDATA[Ridanasti, Erlita]]>
<![CDATA[ MEC-J (Management and Economics Journal) Vol 9, No 2 (2025) ]]>
Publisher : <![CDATA[Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang ]]>
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DOI: 10.18860/mec-j.v9i2.32435
<![CDATA[This study discusses the influence of brand image, brand experience through brand trust on purchase intention brand Bwbyaz on Instagram. This study uses a quantitative approach with nonprobability sampling techniques, purposive sampling method. Data collection was carried out by distributing questionnaires through social media. This study obtained a total of 166 respondents, but only 163 respondents whose data could be processed using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method and the help of the SmartPLS application. The results of this study indicate that brand image and brand experience have a positive effect on brand trust. Furthermore, brand trust has a positive effect on purchase intention. Thus, the better the brand image and brand experience obtained by consumers from Instagram, the higher their level of trust in the Bwbyaz brand, which ultimately affects their increasing purchase intention. The results of the study can provide implications for the Bwbyaz brand, to always strengthen their brand image and provide a positive brand experience to build brand trust in order to encourage purchase intention in an effort to increase sales.]]>
<![CDATA[The Influence Of Fashion Orientation On The Choice Of Fast Fashion And Sustainability Fashion On The Buying Intention Of Indonesian Consumers ]]>
<![CDATA[Awdyfakhri, Elgin]]>;
<![CDATA[Ridanasti, Erlita]]>
<![CDATA[ Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 3 No. 7 (2024): JETBIS : Journal Of Economics, Technology and Business ]]>
Publisher : <![CDATA[Al-Makki Publisher ]]>
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DOI: 10.57185/jetbis.v3i7.121
<![CDATA[The emergence of fast fashion in the global fashion industry has changed consumer consumption patterns. However, unsustainable fast fashion consumption patterns pose a risk to environmental and social sustainability. Indonesia, the fourth most populous country in the world, has many consumers who use fashion products, including fast fashion. However, the fashion orientation factors and intentions that consumers have always lead to certain behaviors. This study aims to examine the factors that influence Indonesian consumer's behavior toward their choice of fashion products. Four hypotheses based on the theory of the influence of Fashion Oriented on the choice of Fast Fashion and Sustainability Fashion on Buying Intention of Indonesian consumers. Research was made to form a hypothesis system, as many as 150 valid questionnaires were collected by random sampling in several cities in Indonesia. Data analysis and hypothesis testing were conducted using SEM Amos statistical software. The results show that Indonesian consumer's behavior towards fashion products tends to be positively influenced by fast fashion. In contrast, fashion orientation has a negative impact on sustainability fashion. On the other hand, fast fashion and sustainability fashion have a positive influence on purchase intention. The findings provide insights into the habits and knowledge of Indonesian consumers in choosing fashion products.]]>
<![CDATA[The Influence Of Fashion Orientation On The Choice Of Fast Fashion And Sustainability Fashion On The Buying Intention Of Indonesian Consumers ]]>
<![CDATA[Awdyfakhri, Elgin]]>;
<![CDATA[Ridanasti, Erlita]]>
<![CDATA[ Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 3 No. 7 (2024): Jurnal Ekonomi, Teknologi dan Bisnis ]]>
Publisher : <![CDATA[Al-Makki Publisher ]]>
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DOI: 10.57185/jetbis.v3i7.121
<![CDATA[The emergence of fast fashion in the global fashion industry has changed consumer consumption patterns. However, unsustainable fast fashion consumption patterns pose a risk to environmental and social sustainability. Indonesia, the fourth most populous country in the world, has many consumers who use fashion products, including fast fashion. However, the fashion orientation factors and intentions that consumers have always lead to certain behaviors. This study aims to examine the factors that influence Indonesian consumer's behavior toward their choice of fashion products. Four hypotheses based on the theory of the influence of Fashion Oriented on the choice of Fast Fashion and Sustainability Fashion on Buying Intention of Indonesian consumers. Research was made to form a hypothesis system, as many as 150 valid questionnaires were collected by random sampling in several cities in Indonesia. Data analysis and hypothesis testing were conducted using SEM Amos statistical software. The results show that Indonesian consumer's behavior towards fashion products tends to be positively influenced by fast fashion. In contrast, fashion orientation has a negative impact on sustainability fashion. On the other hand, fast fashion and sustainability fashion have a positive influence on purchase intention. The findings provide insights into the habits and knowledge of Indonesian consumers in choosing fashion products.]]>
<![CDATA[The Effect of Implementation of Quality Management Information Systems and Quality of Training on Employee Performance and Enjoyment as Intervening in Startup Companies ]]>
<![CDATA[Nurcahyo, Nurwanto]]>;
<![CDATA[Wibawanto, Sigit]]>;
<![CDATA[Riatmaja, Dodi Setiawan]]>;
<![CDATA[Ridanasti, Erlita]]>
<![CDATA[ Fokus Bisnis Media Pengkajian Manajemen dan Akuntansi Vol. 21 No. 2 (2022): Fokus Bisnis ]]>
Publisher : <![CDATA[LP3M Universitas Putra Bangsa ]]>
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DOI: 10.32639/fokbis.v21i2.197
<![CDATA[The purpose of this study was to determine the Effect of Quality Management Information System Applications and Quality Management Information System Application Training on Employee Performance Through Intervening Enjoyment Variables. To determine the effect of SIM application quality on employee performance, see the influence between training quality and employee performance, as well as the effect of SIM application quality and training quality on employee performance mediated by enjoyment. This research was conducted by taking 40 employees from Startup Employees in Yogyakarta, with random sampling. The calculation technique used in this research is a model of Multiple Linear Regression Analysis and path analysis. There is a positive and significant effect of the Quality Management Information System Application on Enjoyment. There is a positive and significant influence on the Quality of Management Information System Application Training variable on Enjoyment. There is a significant effect of the Quality of Management Information System Application and Quality of Management Information System Application Training on Enjoyment. There is a positive and significant effect of the Quality Management Information System Application variable on Employee Performance. There is no significant effect of the variable of Quality Management Information System Application Training on Employee Performance.]]>
<![CDATA[The Influence of Knowledge, Religiosity, and Subjective Norms By Mediating Attitudes Towards The Purchase Intention of Halal Cosmetics ]]>
<![CDATA[Putri Dewanti, Niken]]>;
<![CDATA[Ridanasti, Erlita]]>
<![CDATA[ International Journal of Social Research Vol. 2 No. 1 (2024): Insight : International Journal of Social Research ]]>
Publisher : <![CDATA[Worldwide Research Publishing ]]>
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DOI: 10.59888/insight.v2i1.19
<![CDATA[This research aims to determine the relationship and influence of knowledge, religiosity, and subjective norms with the mediation of attitudes on the intention to purchase halal cosmetic products. The data that will be presented in this research was obtained from the results of distributing questionnaires to 166 respondents from generation Y and Z Muslim consumers who consume halal cosmetic products in Indonesia. The sampling technique used in this research was non-probability sampling with a purposive sampling method. This research uses purposive sampling because special criteria are needed for the sample to be taken so that it can answer research problems and also provide representative values. Hypothesis testing in this research uses Structural Equation Modeling (SEM) analysis with the help of AMOS 24 software. The results of this research show that there is a positive and significant influence on the variables of knowledge, religiosity, subjective norms, attitudes and purchase intentions]]>
<![CDATA[The Influence of Muslim Fashion Awareness and Its Factors on Muslim Fashion Consumption In Indonesia ]]>
<![CDATA[Prasetika, Intan]]>;
<![CDATA[Ridanasti, Erlita]]>
<![CDATA[ International Journal of Social Research Vol. 2 No. 1 (2024): Insight : International Journal of Social Research ]]>
Publisher : <![CDATA[Worldwide Research Publishing ]]>
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DOI: 10.59888/insight.v2i1.20
<![CDATA[This research aims to determine and analyze the influence of knowledge sources, Muslim fashion motivation, clothing style, and the uniqueness of Muslim fashion on Muslim fashion consumption through Muslim fashion awareness. The method used in this research uses the SEM PLS method which analyzes the influence of knowledge sources, Muslim fashion motivation, clothing style, and the uniqueness of Muslim fashion on Muslim fashion consumption through Muslim fashion awareness. The results of this research show that Muslim Fashion Awareness produces a positive and significant influence on Fashion Consumption, Muslim Fashion Knowledge Sources produce a positive and significant influence on Fashion Consumption. Muslim Fashion Motivation produces a positive and significant influence on Fashion Consumption, Dress style produces a positive and significant influence on Fashion Consumption, and the uniqueness of Muslim Fashion produces a positive and significant influence on Fashion Consumption]]>
<![CDATA[Pengaruh Aktivitas Pemasaran Media Sosial Instagram Terhadap Kesadaran Merek Dan Minat Beli Di Sate Ratu ]]>
<![CDATA[Seputro, Kenzo Stevanno]]>;
<![CDATA[Ridanasti, Erlita]]>
<![CDATA[ Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue) ]]>
Publisher : <![CDATA[Universitas Pahlawan Tuanku Tambusai ]]>
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DOI: 10.31004/innovative.v4i3.12221
<![CDATA[Perkembangan teknologi yang pesat dan kehadiran internet telah menciptakan berbagai platform digital yang digunakan sebagai sarana komunikasi, pengiklanan, dan memamerkan gaya hidup. Untuk mempertahankan eksistensi suatu merek, perusahaan perlu menerapkan strategi pemasaran yang modern dengan memanfaatkan platform digital. Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh aktivitas pemasaran media sosial Instagram terhadap kesadaran merek dan minat beli di Sate Ratu. Pengambilan data dalam penelitian ini dilakukan melalui penyebaran kuesioner kepada 168 responden yang merupakan pelanggan Sate Ratu. Penelitian ini menggunakan metode kuantitatif dan dianalisis menggunakan aplikasi SPSS dan PLS-SEM (SmartPLS). Aktivitas pemasaran media sosial yang dianalisis mencakup hiburan, interaksi, kustomisasi, trendi, dan iklan. Hasil penelitian menunjukkan bahwa variabel hiburan, interaksi, dan kustomisasi tidak memiliki pengaruh signifikan terhadap kesadaran merek. Namun, variabel trendi dan iklan terbukti memiliki pengaruh positif dan signifikan terhadap kesadaran merek. Hasil uji lainnya menunjukkan bahwa kesadaran merek memiliki pengaruh positif dan signifikan terhadap minat beli konsumen.]]>
<![CDATA[The Effect of Viral Marketing and E-Service Quality on Consumer Buying Interest in Disney+ Hotstar Services ]]>
<![CDATA[Raihan Syihab, Rama]]>;
<![CDATA[Ridanasti, Erlita]]>
<![CDATA[ Jurnal Indonesia Sosial Sains Vol. 5 No. 04 (2024): Jurnal Indonesia Sosial Sains ]]>
Publisher : <![CDATA[CV. Publikasi Indonesia ]]>
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DOI: 10.59141/jiss.v5i04.1029
<![CDATA[This research was conducted with the aim of determining the influence of Viral Marketing and E-Service Quality on Consumer Purchase Interest in the Disney+ Hotstar Indonesia service. The population in this study is residents who are users or residents who know the Disney+ Hotstar Indonesia Video on Demand service in the Yogyakarta area. This research uses a quantitative approach, with data collection techniques using questionnaires distributed online. The sampling technique used purposive sampling with a sample of 180 respondents. The data analysis used in this research is multiple linear regression analysis with the Moderated Regression Analysis (MRA) test which is processed with IBM SPSS Statistics 26.0 software. The results of this research show that Viral Marketing has a positive and significant influence on Consumer Purchase Interest. Meanwhile, E-service Quality has a positive and significant influence on Business Model Innovation. It was also found that organizational risk-taking tolerance is a factor in consumer buying interest. And the Viral Marketing and E-Service Quality variables together have a positive and significant effect on Consumer Purchase Interest.]]>
<![CDATA[SERVICE QUALITY USING DIGITAL MARKETING BASED ON STARTUPS FOOD AND BEVERAGE COMPANY IN SLEMAN YOGYAKARTA ]]>
<![CDATA[Riatmaja, Dodi Setiawan]]>;
<![CDATA[Sigit Wibawanto]]>;
<![CDATA[Ridanasti, Erlita]]>
<![CDATA[ Journal of Digital Business and Management Vol. 1 No. 2 (2022): Journal of Digital Business and Management ]]>
Publisher : <![CDATA[LP3M Universitas Putra Bangsa ]]>
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DOI: 10.32639/jdbm.v1i2.100
<![CDATA[The purpose of this study was to determine the effect of service quality using digital marketing based on consumer satisfaction for startup food and beverage companies in Sleman Yogyakarta. This research was conducted by taking 88 customers of startups food and beverage in Yogyakarta randomly. The calculation technique used in this study is the Multiple Linear Regression Analysis model and path analysis. Based on the results of the analysis, it shows that there is a significant influence between the use of digital marketing services on consumer satisfaction in terms of service. The results of multiple linear regression analysis show that there is a positive and significant effect of the dimensions of direct evidence, reliability, responsiveness, assurance, and empathy simultaneously on consumer satisfaction at startups food and beverage companies in Yogyakarta. That is, tangibles, reliability, responsiveness, assurance, and empathy have been able to make a significant contribution in increasing customer satisfaction at startups food and beverages in Yogyakarta.]]>
