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All Journal Management and Economics Journal (MEC-J) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal Of Science, Technology & Management (IJSTM) International Journal of Management Science and Information Technology (IJMSIT) Jurnal Ekonomika Dan Bisnis Jurnal Indonesia Sosial Sains Jurnal Ekonomi, Teknologi dan Bisnis Innovative: Journal Of Social Science Research Jurnal Informatika Ekonomi Bisnis Journal of Digital Business and Management IIJSE Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi International Journal of Economics, Business and Innovation Research
Ridanasti, Erlita
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The Effect of Implementation of Quality Management Information Systems and Quality of Training on Employee Performance and Enjoyment as Intervening in Startup Companies Nurcahyo, Nurwanto; Wibawanto, Sigit; Riatmaja, Dodi Setiawan; Ridanasti, Erlita
Fokus Bisnis Media Pengkajian Manajemen dan Akuntansi Vol. 21 No. 2 (2022): Fokus Bisnis
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokbis.v21i2.197

Abstract

The purpose of this study was to determine the Effect of Quality Management Information System Applications and Quality Management Information System Application Training on Employee Performance Through Intervening Enjoyment Variables. To determine the effect of SIM application quality on employee performance, see the influence between training quality and employee performance, as well as the effect of SIM application quality and training quality on employee performance mediated by enjoyment. This research was conducted by taking 40 employees from Startup Employees in Yogyakarta, with random sampling. The calculation technique used in this research is a model of Multiple Linear Regression Analysis and path analysis. There is a positive and significant effect of the Quality Management Information System Application on Enjoyment. There is a positive and significant influence on the Quality of Management Information System Application Training variable on Enjoyment. There is a significant effect of the Quality of Management Information System Application and Quality of Management Information System Application Training on Enjoyment. There is a positive and significant effect of the Quality Management Information System Application variable on Employee Performance. There is no significant effect of the variable of Quality Management Information System Application Training on Employee Performance.
Pengaruh Aktivitas Pemasaran Media Sosial Instagram Terhadap Kesadaran Merek Dan Minat Beli Di Sate Ratu Seputro, Kenzo Stevanno; Ridanasti, Erlita
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.12221

Abstract

Perkembangan teknologi yang pesat dan kehadiran internet telah menciptakan berbagai platform digital yang digunakan sebagai sarana komunikasi, pengiklanan, dan memamerkan gaya hidup. Untuk mempertahankan eksistensi suatu merek, perusahaan perlu menerapkan strategi pemasaran yang modern dengan memanfaatkan platform digital. Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh aktivitas pemasaran media sosial Instagram terhadap kesadaran merek dan minat beli di Sate Ratu. Pengambilan data dalam penelitian ini dilakukan melalui penyebaran kuesioner kepada 168 responden yang merupakan pelanggan Sate Ratu. Penelitian ini menggunakan metode kuantitatif dan dianalisis menggunakan aplikasi SPSS dan PLS-SEM (SmartPLS). Aktivitas pemasaran media sosial yang dianalisis mencakup hiburan, interaksi, kustomisasi, trendi, dan iklan. Hasil penelitian menunjukkan bahwa variabel hiburan, interaksi, dan kustomisasi tidak memiliki pengaruh signifikan terhadap kesadaran merek. Namun, variabel trendi dan iklan terbukti memiliki pengaruh positif dan signifikan terhadap kesadaran merek. Hasil uji lainnya menunjukkan bahwa kesadaran merek memiliki pengaruh positif dan signifikan terhadap minat beli konsumen.
The Effect of Viral Marketing and E-Service Quality on Consumer Buying Interest in Disney+ Hotstar Services Raihan Syihab, Rama; Ridanasti, Erlita
Jurnal Indonesia Sosial Sains Vol. 5 No. 04 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i04.1029

Abstract

This research was conducted with the aim of determining the influence of Viral Marketing and E-Service Quality on Consumer Purchase Interest in the Disney+ Hotstar Indonesia service. The population in this study is residents who are users or residents who know the Disney+ Hotstar Indonesia Video on Demand service in the Yogyakarta area. This research uses a quantitative approach, with data collection techniques using questionnaires distributed online. The sampling technique used purposive sampling with a sample of 180 respondents. The data analysis used in this research is multiple linear regression analysis with the Moderated Regression Analysis (MRA) test which is processed with IBM SPSS Statistics 26.0 software. The results of this research show that Viral Marketing has a positive and significant influence on Consumer Purchase Interest. Meanwhile, E-service Quality has a positive and significant influence on Business Model Innovation. It was also found that organizational risk-taking tolerance is a factor in consumer buying interest. And the Viral Marketing and E-Service Quality variables together have a positive and significant effect on Consumer Purchase Interest.
SERVICE QUALITY USING DIGITAL MARKETING BASED ON STARTUPS FOOD AND BEVERAGE COMPANY IN SLEMAN YOGYAKARTA Riatmaja, Dodi Setiawan; Sigit Wibawanto; Ridanasti, Erlita
Journal of Digital Business and Management Vol. 1 No. 2 (2022): Journal of Digital Business and Management
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jdbm.v1i2.100

Abstract

The purpose of this study was to determine the effect of service quality using digital marketing based on consumer satisfaction for startup food and beverage companies in Sleman Yogyakarta. This research was conducted by taking 88 customers of startups food and beverage in Yogyakarta randomly. The calculation technique used in this study is the Multiple Linear Regression Analysis model and path analysis. Based on the results of the analysis, it shows that there is a significant influence between the use of digital marketing services on consumer satisfaction in terms of service. The results of multiple linear regression analysis show that there is a positive and significant effect of the dimensions of direct evidence, reliability, responsiveness, assurance, and empathy simultaneously on consumer satisfaction at startups food and beverage companies in Yogyakarta. That is, tangibles, reliability, responsiveness, assurance, and empathy have been able to make a significant contribution in increasing customer satisfaction at startups food and beverages in Yogyakarta.
The Impact Of Marketing Strategy On Consumer’s Impulsive Buying Behavior On Tiktok Live Aulia Rahma, Safira; Ridanasti, Erlita
International Journal of Science, Technology & Management Vol. 4 No. 2 (2023): March 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i2.789

Abstract

Live-streaming shopping is a new form of social commerce that is increasingly popular among Indonesian consumers, especially since the COVID-19 pandemic. However, research on live streaming s-commerce is still in its infancy. This study sheds new light on impulsive purchase behavior in TikTok Live. Based on the stimulus-organism-response (SOR) theory, this study introduces a marketing strategy in the form of 3 retail elements, “People-Product-Place” on scommerce live streaming from the perspective of consumer perception and aims to understand the impact of marketing strategy on impulsive buying behavior of TikTok Live consumers. This study used SEM-AMOS analysis with a purposive sampling method. A sample size of 170 respondents was conducted by distributing questionnaires to TikTok Live users with a shopping experience. The study’s results showed a significant effect on the variable relationship between perceived tiktok anchor attributes on impulsive buying behavior, perceived scarcity on involvement, immersion on involvement, and involvement on impulsive buying behavior. The findings of this paper provide suggestions to online retailers to focus more on increasing the engagement created by anchors, which ultimately makes them make impulse purchases
The Role of Agenpos B2B Marketing Strategy in Enhancing the Competitive Advantage of PT Pos Indonesia Boyolali Branch Putri, Tasya Wianda; Ridanasti, Erlita
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to implement the Agenpos B2B marketing strategy implemented by PT Pos Indonesia Boyolali to develop and enhance the company's competitiveness amidst increasingly fierce competition in the logistics industry. The method used was a descriptive qualitative approach through direct observation and interviews with marketing division employees. The results indicate that the implemented marketing strategy still faces various challenges, particularly the difficulty of finding new Agenpos B2B customers and increasing consumer expectations. PT Pos Indonesia Boyolali Branch has implemented an integrated marketing approach through market segmentation and targeting, but still needs optimization, particularly in terms of promotion and customer service. This evaluation recommends improving digital capabilities, utilizing information technology, and strengthening partnerships to retain customers and expand market share. With the right strategy, Agenpos B2B has great potential to become a competitive and superior distribution channel in the digital era.
The Influence of Influencer Credibility and Message Type on Consumer Purchase Intention: The Mediating Role of Attitudes Toward Influencers Pradana, David Arya Veri; Ridanasti, Erlita
Dinasti International Journal of Economics, Finance & Accounting Vol. 7 No. 1 (2026): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v7i1.6587

Abstract

This study examines the influence of influencer credibility and message types on consumer purchase intention through attitude toward influencer. The purpose of this research is to understand how the credibility of influencers and the types of message delivered in social media promotions shape consumer attitudes and influence their intention to purchase promoted products. This study adopts a quantitative approach using Partial Least Square (PLS) analysis with SmartPLS version 4.0. Data were collected through a questionnaire from 200 respondents. The findings indicate that influencer credibility, which consists of attractiveness, trustworthiness, and expertise, has a positive and significant effect on purchase intention. In contrast, message types, including informative value and entertainment value, do not have a direct effect on purchase intention. However, both influencer credibility and message types significantly influence attitude toward influencer. Furthermore, attitude toward influencer has a positive and significant effect on purchase intention. These findings highlight the importance of influencer credibility in shaping consumer attitudes and encouraging purchase intention. They study provides insights for marketers to design more effective influencer marketing strategies by focusing on credible influencers and engaging message delivery.
The Influencer of Authenticity Attributes and Celebrity Congruence on Purchase Intention: The Mediating Role of Parasocial Relationship Tsuraya, Aisya; Ridanasti, Erlita
Dinasti International Journal of Economics, Finance & Accounting Vol. 7 No. 2 (2026): Dinasti International Journal of Economics, Finance & Accounting (May-June 2026
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v7i2.6713

Abstract

This study examines the influence of authenticity attributes and celebrity congruence on purchase intention through parasocial relationship. The purpose of this research is to understand how influencer characteristics and perceived congruence shape emotional attachment and influence consumer purchase intention in the context of self-branding. This study adopts a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. Data were collected through an online questionnaire from 299 respondents who follow Sashfir and have been exposed to Lafiye promotional content. The findings indicate that expertise, truthful endorsement, and uniqueness have a positive and significant effect on purchase intention, while sincerity and visibility do not show significant effects. Celebrity congruence has a positive and significant effect on purchase intention. Furthermore, authenticity attributes and celebrity congruence significantly influence parasocial relationship, which in turn significantly affects purchase intention. These findings highlight the importance of emotional bonds between influencers and audiences in driving consumer behavior.
Co-Authors Agung Prastio, Asep Aulia Rahma, Safira Awdyfakhri, Elgin Faliha, Atiqa Iffatin Isnubroto, Ristyuanke Mahendra, Irvan Ady Maitri, Acintya Anugrahana Nurcahyo, Nurwanto Pradana, David Arya Veri Pratama, Galih Putri, Tasya Wianda Raihan Syihab, Rama Riatmaja, Dodi Setiawan Seputro, Kenzo Stevanno Sigit Wibawanto Sigit Wibawanto, Sigit Tsuraya, Aisya Zaki Bahaiyan, Salim