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All Journal Management and Economics Journal (MEC-J) Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal Of Science, Technology & Management (IJSTM) International Journal of Management Science and Information Technology (IJMSIT) Jurnal Ekonomika Dan Bisnis Jurnal Indonesia Sosial Sains Eduvest - Journal of Universal Studies Jurnal Ekonomi, Teknologi dan Bisnis Innovative: Journal Of Social Science Research Jurnal Informatika Ekonomi Bisnis Journal of Digital Business and Management IIJSE Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Insight : International Journal of social research International Journal of Economics, Business and Innovation Research Indonesian Journal of Economics, Business, Accounting, and Management
Ridanasti, Erlita
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Neuroscience Physics Public Health Social Sciences Transportation Other

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The Impact Of Marketing Strategy On Consumer’s Impulsive Buying Behavior On Tiktok Live Aulia Rahma, Safira; Ridanasti, Erlita
International Journal of Science, Technology & Management Vol. 4 No. 2 (2023): March 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i2.789

Abstract

Live-streaming shopping is a new form of social commerce that is increasingly popular among Indonesian consumers, especially since the COVID-19 pandemic. However, research on live streaming s-commerce is still in its infancy. This study sheds new light on impulsive purchase behavior in TikTok Live. Based on the stimulus-organism-response (SOR) theory, this study introduces a marketing strategy in the form of 3 retail elements, “People-Product-Place” on scommerce live streaming from the perspective of consumer perception and aims to understand the impact of marketing strategy on impulsive buying behavior of TikTok Live consumers. This study used SEM-AMOS analysis with a purposive sampling method. A sample size of 170 respondents was conducted by distributing questionnaires to TikTok Live users with a shopping experience. The study’s results showed a significant effect on the variable relationship between perceived tiktok anchor attributes on impulsive buying behavior, perceived scarcity on involvement, immersion on involvement, and involvement on impulsive buying behavior. The findings of this paper provide suggestions to online retailers to focus more on increasing the engagement created by anchors, which ultimately makes them make impulse purchases
The Role of Agenpos B2B Marketing Strategy in Enhancing the Competitive Advantage of PT Pos Indonesia Boyolali Branch Putri, Tasya Wianda; Ridanasti, Erlita
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

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Abstract

This study aims to implement the Agenpos B2B marketing strategy implemented by PT Pos Indonesia Boyolali to develop and enhance the company's competitiveness amidst increasingly fierce competition in the logistics industry. The method used was a descriptive qualitative approach through direct observation and interviews with marketing division employees. The results indicate that the implemented marketing strategy still faces various challenges, particularly the difficulty of finding new Agenpos B2B customers and increasing consumer expectations. PT Pos Indonesia Boyolali Branch has implemented an integrated marketing approach through market segmentation and targeting, but still needs optimization, particularly in terms of promotion and customer service. This evaluation recommends improving digital capabilities, utilizing information technology, and strengthening partnerships to retain customers and expand market share. With the right strategy, Agenpos B2B has great potential to become a competitive and superior distribution channel in the digital era.
Mapping the Landscape of Family Business Conflict: A Systematic Literature Review Harsono, Mugi; Kurniawan, Dhika Amalia; Mutiara Akbar, Nimas Melenia; Ridanasti, Erlita; Syahruddin, Syahruddin; Faradisi , Roghiebah Jadwa
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 21 No 1 (2026): March
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ekuilibrium.v21i1.2026.pp150-181

Abstract

Family businesses play a pivotal role in the global economy but are uniquely vulnerable to internal conflict due to the overlap of family and business roles. This systematic literature review (SLR) examines 25 peer-reviewed articles published between 2016 and 2025 to explore the evolving themes, theories, and methodologies in family business conflict research. The review responds to the urgent need for a deeper understanding of conflict dynamics amid rising challenges such as digitalization, intergenerational transitions, and global competitiveness. Using the PRISMA protocol and thematic analysis supported by the Watase Uake system, the study identifies four dominant categories in the literature: types of conflict (e.g., relational, generational, governance), sources of conflict, consequences of conflict on performance and relationships, and conflict resolution strategies. The findings reveal that Agency Theory and Socioemotional Wealth Theory are the most frequently applied, while cultural and digital factors increasingly influence conflict dynamics. Despite methodological diversity, research remains largely Western-centric and quantitatively focused, with limited attention to emotional and cultural dimensions in non-Western contexts. This SLR contributes by offering an integrative conceptual framework that synthesizes key variables, relationships, and contextual influences on family business conflict. It highlights the importance of culturally adaptive and proactive conflict management strategies, particularly in emerging markets. The study also identifies gaps for future research, including the need for longitudinal studies, mixed-method approaches, and exploration of digital tools in conflict resolution. The review informs both academic inquiry and practical governance in sustaining family firms.
The Influence of Influencer Credibility and Message Type on Consumer Purchase Intention: The Mediating Role of Attitudes Toward Influencers Pradana, David Arya Veri; Ridanasti, Erlita
Dinasti International Journal of Economics, Finance & Accounting Vol. 7 No. 1 (2026): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v7i1.6587

Abstract

This study examines the influence of influencer credibility and message types on consumer purchase intention through attitude toward influencer. The purpose of this research is to understand how the credibility of influencers and the types of message delivered in social media promotions shape consumer attitudes and influence their intention to purchase promoted products. This study adopts a quantitative approach using Partial Least Square (PLS) analysis with SmartPLS version 4.0. Data were collected through a questionnaire from 200 respondents. The findings indicate that influencer credibility, which consists of attractiveness, trustworthiness, and expertise, has a positive and significant effect on purchase intention. In contrast, message types, including informative value and entertainment value, do not have a direct effect on purchase intention. However, both influencer credibility and message types significantly influence attitude toward influencer. Furthermore, attitude toward influencer has a positive and significant effect on purchase intention. These findings highlight the importance of influencer credibility in shaping consumer attitudes and encouraging purchase intention. They study provides insights for marketers to design more effective influencer marketing strategies by focusing on credible influencers and engaging message delivery.
The Influencer of Authenticity Attributes and Celebrity Congruence on Purchase Intention: The Mediating Role of Parasocial Relationship Tsuraya, Aisya; Ridanasti, Erlita
Dinasti International Journal of Economics, Finance & Accounting Vol. 7 No. 2 (2026): Dinasti International Journal of Economics, Finance & Accounting (May-June 2026
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v7i2.6713

Abstract

This study examines the influence of authenticity attributes and celebrity congruence on purchase intention through parasocial relationship. The purpose of this research is to understand how influencer characteristics and perceived congruence shape emotional attachment and influence consumer purchase intention in the context of self-branding. This study adopts a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. Data were collected through an online questionnaire from 299 respondents who follow Sashfir and have been exposed to Lafiye promotional content. The findings indicate that expertise, truthful endorsement, and uniqueness have a positive and significant effect on purchase intention, while sincerity and visibility do not show significant effects. Celebrity congruence has a positive and significant effect on purchase intention. Furthermore, authenticity attributes and celebrity congruence significantly influence parasocial relationship, which in turn significantly affects purchase intention. These findings highlight the importance of emotional bonds between influencers and audiences in driving consumer behavior.
E Athaaya, Jihan; Ridanasti, Erlita
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

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Abstract

The adoption of ShopeePay digital payment technology by Indonesian MSME merchants still faces various barriers despite offering operational convenience. This study aims to analyze factors influencing MSME merchants' intention to use ShopeePay using the Technology Acceptance Model (TAM). Six hypotheses regarding the influence of perceived ease of use, perceived usefulness, perceived cost, perceived trust, word-of-mouth learning, and perceived experience on usage intention were tested through 180 valid questionnaires from MSME merchants across five Indonesian provinces. Data analysis employed Partial Least Squares-Structural Equation Modeling (PLS-SEM) using SmartPLS 4.0. Results show that perceived ease of use and perceived experience positively influence usage intention through the mediation of perceived experience. perceived trust and word-of-mouth learning have significant positive effects, while perceived cost significantly influences merchant usage intention. Perceived experience proves to have a positive influence on merchant usage intention. This study contributes to marketing literature on digital service adoption by MSMEs, particularly in the context of digital payments.
Co-Authors Agung Prastio, Asep Aprianti, Melly Athaaya, Jihan Aulia Rahma, Safira Awdyfakhri, Elgin Dandi Dhika Amalia Kurniawan Faliha, Atiqa Iffatin Faradisi , Roghiebah Jadwa Isnubroto, Ristyuanke Mahendra, Irvan Ady Maitri, Acintya Anugrahana Mugi Harsono Mutiara Akbar, Nimas Melenia Nurcahyo, Nurwanto Pradana, David Arya Veri Prasetika, Intan Pratama, Galih Putri Dewanti, Niken Putri, Tasya Wianda Raihan Syihab, Rama Riatmaja, Dodi Setiawan Seputro, Kenzo Stevanno Sigit Wibawanto Sigit Wibawanto, Sigit Syahruddin Syahruddin Tsuraya, Aisya Zaki Bahaiyan, Salim Zuhri, Muhammad Isnaini Fauzan