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All Journal Proceeding International Conference on Information Technology and Business Journal of Tourism and Economic Jurnal Bina Bangsa Ekonomika Gema Wisata
Nia Lefiani
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Computer Science & IT Economics, Econometrics & Finance Environmental Science Social Sciences

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PENGARUH KEMUDAHAN DAN MANFAAT BERBELANJA ONLINE TERHADAP NIAT BELI ULANG DILIHAT DARI SIKAP KONSUMEN Nia Lefiani; Anggalia Wibasuri
Jurnal Bina Bangsa Ekonomika Vol. 14 No. 1 (2021): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (313.551 KB) | DOI: 10.46306/jbbe.v14i1.47

Abstract

Perkembangan e-commerce menyebabkan berbelanja secara konvensional sudah banyak ditinggalkan oleh generasi milenial, menandakan bahwa bisnis e-commerce menjadi sebuah ladang bisnis yang sangat potensial. Penelitian ini bertujuan untuk melihat apakah perceived ease of use (PEU), perceived usefulness (PU) mempengaruhi  attitude to use dan repurchase intention. Data yang didapatkan berasal dari 100 responden. Model penelitian dengan tiga hipotesis ini diuji dengan menggunakan Structural Equation Modeling (SEM). Hasil penelitian ini menunjukkan  bahwa variabel  perceived ease of use (PEU) tidak berpengaruh positif terhadap attitude to use. Pada variabel perceived usefulness (PU) berpengaruh positif terhadap Attitude to use, dan variabel Attitude to use berpengaruh positif terhadap repurchase intention
THE DETERMINANT OF DIGITAL BASED BRAND LOYALTY WITH BRAND LOVE AS MODERATING VARIABLE OF EL’S COFFEE Ketut Sardoni; Faurani Santi Singagerda; Nia Lefiani
Prosiding International conference on Information Technology and Business (ICITB) 2019: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 5
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

The purpose of this study was to determine the effect of Brand Image, Customer Satisfaction, Brand Trust on Brand Loyalty with Brand Love as a moderating variable in El coffee in Bandar Lampung. Problems that take the study of this tends to the development of a brand that is highly influential for the growth of a business to create consumer loyalty so there is no decline. The type of research is using research quantitatively with methods of causal research. The samples in the study are totaled 100 responded by using the formula slovin and using techniques sampling purposive sampling. Research is using the method of analysis of SEM by using application Smart PLS. The hypothesis in the study to determine whether the brand image impact positively on Customer Satisfaction and Brand Trust, Are Customer Satisfaction impact positively on Brand Trust, Are Customer Satisfaction and Brand Trust impact positively on Brand Loyalty, and Customer Satisfaction, Brand Trust and Brand Loyalty influential positive to Brand Love.Keywords: Brand Image, Customer Satisfaction, Brand Trust, Brand Love, and Brand Loyalty.
CONSUMER ATTITUDE MEASUREMENT TOWARDS ONLINE SHOPPING Nia Lefiani; Anggalia Wibasuri; Ketut Sardoni; Yuliasari Yuliasari
Prosiding International conference on Information Technology and Business (ICITB) 2019: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 5
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

The study is aimed at testing the effect of Perceived Ease Of Use (PEU), Perceived Usefulness (PU), Customer Experience (CE) and Website Image (WI) effect on the Attitude to Use (AU) on Online Shopping (OS) in Indonesia. This type of research is Causal Associative research. Sampling in this study uses a purposive sampling technique with a sample size of 100 respondents taken using the Slovin formula. The data analysis method in this study uses the Partial Least Square (PLS) method. The design of this hypothesis among others Perceived ease of use (PEU) impact positively on Attitude to Use (AU), the Perceived usefulness (PU) impact positively on the Attitude to Use (AU), Customer Experience (CE) effect positive to Attitude to Use (AU), web Image (WI) impact positively on the Attitude to Use (AU).Keywords: Perceived Ease of Use (PEU), Perceived Usefulness (PU), Customer Experience, Website Image and Attitude to Use.
Euforia Puncak Mas: Mengeksplorasi Kepuasan Wisatawan dan Memorable Tourism Experience dalam Menumbuhkan Minat Berkunjung Kembali Nia Lefiani; Selvie Revirani
Journal of Tourism and Economic Vol. 7 No. 1 (2024): Edisi 13 Jun 2024
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/3msaf665

Abstract

Based on the pre-survey that has been carried out, there are many complaints regarding the safety of rides and facilities and infrastructure that are incomplete and need improvement, such as lack of security at each ride. This research aims to find out how tourist satisfaction and memorable tourism experiences influence interest in returning to Puncak Mas. The population in this study were tourists who visited the Puncak Mas tourist destination, with a sample of 100 samples and the sampling technique used was the Accidental Sampling technique. This research uses the Partial Least Square 3.0 method. The results of this research are that tourist satisfaction does not directly influence interest in visiting again, tourist satisfaction influences Memorable Tourism Experience and Memorable Tourism Experience influences Interest in Returning.
Analisis Motivasi Kerja dan Lingkungan Kerja serta Pengaruhnya terhadap Kinerja Karyawan di Hotel Kridawisata Lampung Revirani, Selvie; Nia Lefiani
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 21 No. 3 (2025): September : Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v21i3.774

Abstract

This study aims to analyze the influence of intrinsic motivation, work atmosphere, and work environment on employee productivity and performance at Hotel Kridawisata Bandar Lampung. A total of 30 employees from the hotel were selected as the population for this study, using a saturated sampling approach to obtain a representative sample. Data was collected through questionnaires and analyzed using SPSS version 25.0 to examine the correlation and influence between independent variables (work motivation and work atmosphere) and employee performance. The analysis revealed a significant positive correlation between employee work motivation and their performance, with a regression coefficient of 0.389. This indicates that higher work motivation leads to better performance. Additionally, the work atmosphere had a positive and significant impact on employee performance, with a regression coefficient of 0.467. These findings suggest that a supportive and comfortable work atmosphere can significantly enhance employee performance. Based on the obtained R-square value of 0.493 or 49.3%, it can be concluded that work motivation and work atmosphere have an influence on employee performance at Hotel Kridawisata. In other words, approximately 49.3% of the variation in employee performance can be explained by these two factors, while the remaining 50.7% is influenced by other factors not covered in this study. This highlights the importance of both work motivation and the work environment in driving employee performance. Therefore, it is recommended that the management of Hotel Kridawisata continue to improve employee motivation and create a more conducive work atmosphere. This will not only enhance employee performance but also contribute to improving the quality of hotel services, which in turn can increase guest satisfaction and the hotel's operational success.
Co-Authors anggalia wibasuri Faurani Santi Singagerda Ketut Sardoni Revirani, Selvie Selvie Revirani Yuliasari Yuliasari