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Eksplorasi Bentuk Arsitektur dan Tradisi Rumah Gadang Rajo Babandiang di Minangkabau Tedy Wiraseptya; Stefvany
Judikatif: Jurnal Desain Komunikasi Kreatif Vol. 5 No. 2 (2023): Vol. 5 (2023) No. 2
Publisher : fakultas Desain Koomunikasi visual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/judikatif.v5i2.162

Abstract

Rumah gadang adalah rumah tradisional suku Minangkabau yang dapat ditemukan di daerah Sumatera Barat, Indonesia. Cirikhas rumah gadang memiliki atap berbentuk seperti tanduk kerbau yang disebut “gonjong”. Jenis-jenis rumah gadang memiliki banyak bentuk, salah satu bentuk yang diteliti ialah rumah gadang Rajo Babandiang. Penelitian ini bertujuan untuk mengeksplorasi arsitektur dan tradisi rumah gadang Rajo Babandiang atau dikenal dengan rumah gadang gonjong lima. Menggunakan analisa kualitatif, penelitian ini data yang dikumpulkan melalui studi pustaka, wawancara serta observasi lapangan. Kemudian untuk mengungkap nilai budaya dari rumah gadang Rajo Babandiang menggunakan metode etnografi. Hasil penelitian ini menunjukkan bahwa rumah gadang Rajo Babandiang merupakan contoh arsitektur tradisional yang unik dan kaya nilai budaya. Struktur rumah ini didesain untuk menyesuaikan dengan lingkungan alam sekitarnya serta penyesuaian kebutuhan di dalam rumah dengan kehidupan keluarga. Desain bentuk dalam eksplorasi penelitian ini dibuat sketsa rancangan bentuk dan illustrasi 3D rumah gadang Rajo Babandiang. Penelitian ini memiliki implikasi penting dalam melestarikan dan mengembangkan arsitektur tradisional di Sumatera Barat, Indonesia. Sehingga hasil penelitian ini dapat dijadikan referensi bagi para desainer dalam merancang bangunan yang berkelanjutan dan memperhatikan aspek kearifan lokal.
Basirompak: Dokumenter Tradisi dan Ritual Sirompak Taeh di Nagari 50 Kota Tedy Wiraseptya; Stefvany; Muhammad Yunus
Judikatif: Jurnal Desain Komunikasi Kreatif Vol. 6 No. 1 (2024): Vol. 6 (2024) No. 1
Publisher : fakultas Desain Koomunikasi visual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/judikatif.v6i1.198

Abstract

Minangkabau sebagai salah satu suku terbesar di Indonesia yang memiliki kesenian tradisi, kegiatan tersebut berasal dari kebiasaan masyarakat. Dari sekian banyak tradisi di Minangkabau, salah satu tradisi yang kontroversial ialah tradisi ritual Sirompak Tueh atau dikenal juga dengan gasiang tangkurak (gasing tengkorak). Saat ini sirompak mulai dikembangkan sebagai sebuah produk kesenian dengan bentuk seni pertunjukan rakyat. Sirompak masuk dalam kesenian pertunjukan rakyat setelah memenuji persyaratan dengan adanya tarian, lagu dan alat musik pengiring. Untuk mengetahui sejarah panjang kesenian Sirompak dibutuhkan media yang mampu menjelaskan sejarah Sirompak Taeh. Media yang diciptakan dalam penelitian ini ialah video dokumenter, sebagai pengungkapan sejarah, menggali informasi dengan para ahli, dan visualisasi bentuk sirompak taeh. Penelitian ini menggunakan metode kualitatif dalam analisis data sebelum produksi sebuah video, termasuk kedalam observasi dan wawancara di lapangan. Produksi video dokumenter menggunakan metode alur pra produksi, produksi dan pasca produksi, sehingga prosedur dilakukan secara terstruktur dan mendapatkan hasil yang sesuai. Dokumenter yang dihasilkan dari penciptaan video dokumenter ini merupakan video yang menjelaskan tentang kesenian dari Sirompak Taeh, sehingga kesenian Sirompak Taeh dipahami dan diketahui asal-usul sejarahnya, juga dapat diterima dan dipahami masyarakat.
Cinematography Strategies in Promoting Local Culture: A Study of the Documentary ‘It’s More than Candlenut Indudur. Sri Dwi Astuti Al Noor; Stefvany; Yosa Fiandra; Arief Budiman; Mohammad Firdaus Azman
Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia) Vol 10 No 2 (2025): demandia - Jurnal Desain Komunikasi Visual, Manajemen Desain dan Periklanan
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/demandia.v10i2.9512

Abstract

Nagari Indudur, located in IX Koto Sungai Lasi District, Solok Regency, West Sumatra, is a major producer of candlenut oil. With an annual contribution of Rp. 147,350,000, candlenut oil plays a crucial role in the local economy. However, limited accessibility and promotion remain major challenges for farmers.To support the introduction of candlenut oil products, the Indonesian Conservation Community (KKI) WARSI produced a short documentary titled "It’s More Than Candlenut Indudur." This film aims to promote Indudur’s traditional candlenut oil to national and international audiences. This research employs a qualitative descriptive method to analyse the cinematographic techniques used in the film, including aerial cinematography, the application of the rule of thirds composition, as well as drone shots and other cinematic techniques. The study findings indicate that visual techniques such as eagle-eye angle, high angle, composition in framing, and camera movements like dolly-in-out and following shots effectively showcase the topographical beauty and the activities of candlenut oil farmers in an aesthetic and informative manner. With a duration of 6 minutes and 27 seconds, this film delivers a strong visual narrative, supported by Minang-language audio and subtitles, to highlight Indudur’s potential as a producer of high-quality candlenut oil. The results of this study provide insights into the importance of a cinematic approach, referring to how visuals are used to convey narratives emotionally and immersivity in documentary films aimed at promoting local products while also supporting the economic sustainability of rural communities in remote areas.
Pelatihan Teknologi Digital Dalam Pengembangan Bisnis Berbasis Smart Entrepreneur Model bagi UMKM SigekArt Silungkang Kota Sawahlunto Ramadhan, Muhammad Fikri; Stefvany, Stefvany
Jurnal Pengabdian UNDIKMA Vol. 5 No. 1 (2024): February
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v5i1.9632

Abstract

This service activity aims to increase knowledge and skills in financial management based on digital technology in business development for SigekArt MSMEs. The method of implementing this community service uses training, which consists of several stages, namely activity administration, digital business management assistance and product innovation. The results of this service show that the understanding of partner business management has increased, especially in digital financial management. Partners are also able to increase production by more than 85% per day. The quality of production stitching is also better and neater, because the PKM team provides business capital and industrial sewing machine equipment to partners. Product innovation can also be carried out by partners because there is always assistance from the PKM team.
Kemitraan Prodi DKV dan Sekolah untuk Meningkatkan Komunikasi Visual dalam Menciptakan Bahan Ajar Wiraseptya, Tedy; Stefvany, Stefvany
NUSRA : Jurnal Penelitian dan Ilmu Pendidikan Vol. 5 No. 1 (2024): NUSRA: Jurnal Penelitian dan Ilmu Pendidikan, Februari 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/nusra.v5i1.2053

Abstract

Collaboration between the Visual Communication Design Study Program (DKV) and school educational institutions has become an interesting subject. This collaboration was carried out in an effort to improve the quality of teaching materials through improving visual communication. This research aims to explore and analyze collaboration between the DKV Study Program and schools in creating teaching materials that are more visually effective. This research method uses a qualitative method using a library research approach. The research results show the form of method steps in the collaboration process between the Visual Communication Design Study Program and schools. Then create a process flow in the collaborative activities that will be carried out later. Joint involvement in this development creates teaching materials, collaborative workshops and training for teachers on understanding visual design principles with learning needs in the school environment. This research campaigns for the importance of cross-sector collaboration in education to improve visual communication. An important implication of these results is the potential to have a better understanding of the process of developing more visually effective teaching materials through collaboration between DKV and schools, as well as providing a basis for further program development in improving the quality of education.
Optimizing Visual Communication Design in the Development of Teluk Buo Tourism Village: Optimalisasi Desain Komunikasi Visual dalam Pengembangan Desa Wisata Teluk Buo Stefvany; Wiraseptya, Tedy; Diana, Yusvi
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 9 No. 2 (2025): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v9i2.23750

Abstract

Desa Wisata Teluk Buo memiliki potensi wisata yang belum sepenuhnya terekspos akibat kurangnya pengelolaan desain komunikasi visual dan promosi digital. Kegiatan ini bertujuan untuk mengoptimalkan desain komunikasi visual guna mendukung pengembangan Desa Wisata Teluk Buo melalui pendekatan strategis berbasis media. Metode yang digunakan adalah metode partisipatif meliputi empat tahap utama, yaitu persiapan, pelaksanaan, evaluasi, dan tindak lanjut, untuk memastikan hasil yang terstruktur dan efektif. Pelatihan diberikan terkait desain visual seperti perancangan logo, guideline book, landmark letter timbul, merchandise serta pelatihan pembuatan konten media sosial dan pemasaran digital untuk anggota pokdarwis. Hasil menunjukkan peningkatan signifikan dalam keterampilan mitra, termasuk brand awareness, pengelolaan media sosial, pembuatan konten visual serta partisipasi aktif masyarakat dalam mengelola promosi wisata. Dampaknya terlihat pada peningkatan jumlah wisatawan dan pendapatan masyarakat. Kegiatan ini membuktikan pentingnya literasi desain komunikasi visual dalam pengembangan desa wisata dan menjadi referensi bagi pengembangan strategi komunikasi visual di desa wisata lainnya.
Implementasi Environmental Graphic Design untuk Penguatan Identitas Visual dan Navigasi Desa Wisata Stefvany, Stefvany; Wiraseptya, Tedy; Suryadi, Dodi
Jurnal Pengabdian UNDIKMA Vol. 6 No. 4 (2025): November
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v6i4.17975

Abstract

This community service program aims to strengthen the visual identity and navigation system of a tourism village through the application of Environmental Graphic Design (EGD) while simultaneously enhancing the local community’s skills in managing digital promotion. The implementation method adopted a community-based participatory approach consisting of five stages: socialization, training, technology implementation, mentoring, and continuous evaluation. Evaluation was conducted using field observation instruments, structured interviews, and visitor satisfaction questionnaires. The data were analyzed descriptively, both quantitatively and qualitatively, to assess the effectiveness of the design and the improvement of partner capacity. The outcomes of this community service program include the installation of seven thematic signage units, one interactive digital tourism map, and one identity mural, as well as the improvement of the tourism awareness group’s (Pokdarwis) skills in environmental graphic design and digital promotional content management. The implementation of EGD has proven effective in strengthening the visual image of the destination, improving visitor comfort and orientation, and promoting the sustainable growth of village-based creative economies.
Pendekatan Sinematografi dalam Perwujudan Visualisasi Tradisi Pacu Jawi Tedy Wiraseptya; Stefvany Stefvany
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 1 (2026): SENTRI : Jurnal Riset Ilmiah, Januari 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i1.5515

Abstract

Pacu Jawi is a traditional Minangkabau cultural practice characterized by dynamic movement, emotional intensity, and a close relationship between humans and the agrarian landscape. However, audiovisual representations of Pacu Jawi often remain limited to surface-level documentation, without conveying deeper cultural meanings. This study highlights a novel contribution by examining cinematography as a strategic approach for cultural representation in documentary video, rather than treating documentary as merely an archival record. Using a qualitative descriptive method, the research analyzes a Pacu Jawi documentary through shot composition, camera angles, movement, lighting, color, and visual rhythm. The findings show that wide shots establish cultural space and environmental identity, while close-ups emphasize emotional expression and human–animal interaction. Dynamic handheld and tracking movements enhance immersion, supported by natural lighting and warm tones that reinforce authenticity. The study concludes that cinematographic strategies transform documentary video into an active medium for communicating Pacu Jawi’s traditional values. This research contributes academically to visual communication studies and practically informs filmmakers and cultural institutions in preserving local traditions.
PENINGKATAN KESADARAN MASYARAKAT DALAM PENGEMBANGAN DESA WISATA MELALUI STRATEGI BRANDING PARTISIPATIF Stefvany Stefvany; Tedy Wiraseptya
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 5 (2025): Oktober
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i5.34704

Abstract

Abstrak: Rendahnya pemahaman masyarakat terhadap pentingnya branding sebagai identitas wisata menjadi kendala dalam pengembangan desa wisata binaan. Kegiatan pengabdian ini bertujuan meningkatkan kesadaran dan keterampilan warga dalam menerapkan strategi branding partisipatif. Metode pelaksanaan meliputi sosialisasi, penyuluhan, dan workshop branding dengan melibatkan 13 peserta dari Pokdarwis, pelaku UMKM, dan pemuda desa. Evaluasi dilakukan melalui pre-test an post-test masing-masing berisi 10 pertanyaan serta diskusi kelompok. Hasil menunjukkan adanya peningkatan pemahaman konsep branding sebesar 72% dan keterampilan merancang identitas visual sederhana sebesar 65%. Capaian tersebut menunjukkan bahwa strategi branding partisipatif mampu memperkuat kapasitas Masyarakat sekaligus menjadi Langkah strategis dalam meningkatkan daya tarik dan nilai ekonomi desa wisata.Abstract: Limited public understanding of branding as a tourism identity remains a major challenge in developing community-based tourist villages. This community service program aims to enhance residents’ awareness and skills in applying participatory branding strategies. The activities consisted of socialization, counseling, and branding workshops involving 13 participants from the tourism awareness group (Pokdarwis), MSME actors, and village youth. Evaluation was conducted through pre-test and post-test, each consisting of 10 questions, as well as group discussion. The results showed an increase of 72% in participant’ understanding of branding concepts and a 65% improvement in technical skills for designing simple visual identities. These outcomes indicate that participatory branding effectively strengthens community capacity and serves as a strategic approach to enhancing the attractiveness and economic value of tourist village.