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All Journal PALITA: Journal of Social - Religion Research Jurnal Pengabdian Masyarakat dan Penelitian Thawalib Lentera: Jurnal Ilmu Dakwah dan Komunikasi Journal of Islamic Communication Studies Journal of Asian Wisdom and Islamic Behavior
Baidawi, Baidawi
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Religion Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Journal of Asian Wisdom and Islamic Behavior

 1 
Shaping Virtual Religious Authority: The Power of Digital Media on Micro-Celebrity Da’i Baidawi, Baidawi
Journal of Asian Wisdom and Islamic Behavior Vol. 3 No. 1 (2025)
Publisher : JAWAB: Journal of Asian World and Islamic Behavior Journal of Asian World and Islamic Behavior

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59371/jawab.v3i1.93

Abstract

Micro-celebrities preachers have taken an important part in educating the ummah through Islamic messages while establishing virtual religious authority. Celeb da’i gain strategic space and recognition from the community through religious studies and have the potential to become a reference for religious knowledge. The contestation of virtual religious authority with traditional religious authority as an authoritative source is dynamic, and at the same time fragmentation occurs. This research concentrates on da’i micro-celebrities including Ustadzah Oki Setiana Dewi, Ustad Syam, and Aa Gym. This research is focused on three digital platforms including YouTube, TikTok and Instagram. The time span of this research starts from February to July 2024. The research method uses descriptive qualitative through netnography studies. The finding is that virtual religious authority is illustrated through the digital platform micro-celebrities da’i, which offers a new face of entertainment, adapts to the latest trends, and is solutive in carrying out religious missions.  The power of digital media catapults the popularity and religious influence of celeb da’i in the Islamic cyber environment, further perpetuating virtual religious authority as a source of religious information for the ummah.
Religious Expression in the Digital Age: Shalawat Practices among Generation Z Indonesians Baidawi, Baidawi; Daulay, Hamdan; Khamis, Kamarul Azman bin
Journal of Asian Wisdom and Islamic Behavior Vol. 2 No. 2 (2024)
Publisher : JAWAB: Journal of Asian World and Islamic Behavior Journal of Asian World and Islamic Behavior

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59371/jawab.v2i2.85

Abstract

new religious trend on TikTok social media through religious expression played by urban Muslim millennials in the form of shalawat is taking place in the information age. This article aims to investigate the religious expression of urban Muslim millennials through shalawat impressions that often appear on the homepage. This research method uses descriptive qualitative through virtual ethnography approach. The data collection technique is through the selection of shalawat content on TikTok social media played by urban Muslim youth. The author chooses 3 shalawat contents that are considered viral and often circulate on TikTok social media. The results of this study show that TikTok media as a space for expressing the religiosity of urban Muslim millennials takes an important part in increasing social religious activities, fostering religious spirit and self-existence by openly displaying religious symbols, products and identities. The activism of young urban Muslims massively carries out religious rituals that are formed naturally in the form of virtual taklim assemblies that bring out passion in religion.
Co-Authors Abdul Rozak Anwari, Moh. bin Ismail, Mohd Aashif Firda Rodliyah Hamdan Daulay, Hamdan Hanum, Siti Zaida Jalaluddin, Moh. Jannah, S. Fatyatul Khamis, Kamarul Azman bin Makhtumah, Sitti Mujahidah, Fikriyatul Islami Rosadi, Imran