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All Journal Adzkiya : Jurnal Hukum dan Ekonomi Syariah KONSEP DAN TUJUAN PADA TINJUAN BISNIS SYARIAH Ekonomica Sharia: Jurnal Pemikiran dan Pengembangan Ekonomi Syariah SETARA: Jurnal Studi Gender dan Anak Musyarakah: Journal of Sharia Economics (MJSE) el hisbah: Journal of Islamic Economic Law JCAIP: Journal of Contemporary Applied Islamic Philanthropy
Imtihanah, Ani Nurul
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Urgensi Pemahaman dan Kesadaran Produk Halal Pelaku Usaha di Kota Metro Zulaikha, Siti; Lestari, Enny Puji; Imtihanah, Ani Nurul; Baidhowi, Mujib
Adzkiya : Jurnal Hukum dan Ekonomi Syariah Vol 12 No 1 (2024): Jurnal Adzkiya: Jurnal Hukum dan Ekonomi Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Meto

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Abstract

Metro City has a number of Micro, Small and Medium Enterprises (MSMEs) consisting of Muslims and non-Muslims. Muslim consumers are required in their religion to use only halal products, both processed and processed. Therefore, when searching or buying products, Muslim consumers pay attention to halal logos certified by religious authorities in Indonesia. With the need for halal products, business actors who are sensitive to halal business are also needed so as to affect consumer buying interest. With this, it is felt necessary to dedicate myself to my business to educate the understanding and awareness of business actors in Metro City. The author uses descriptive qualitative research methods in community service with data collection techniques with questionnaires and interviews with Muslim, non-Muslim MSME business actors and the PSMTI (Paguyuban Sosial Marga Tionghoa Indonesia) community in Metro City. The result of this community service is that MSME actors and the PSMTI community are aware and understand something that is prioritized in determining behavior towards what they eat, drink and use. Halal awareness of products is not only limited to understanding the products contained in choosing raw materials, production processes, production cleanliness and knowledge of the products that will be produced by MSME actors are very important. MSME business actors are very aware and understand 45%, aware and understand 48% and 7% are not aware and understand. The level of awareness and understanding of halal certificates for Muslim MSME actors is very dominant, although there are some who do not understand halal certificates because of ignorance from MSME business actors about the importance of halal certificates. Non-Muslim business actors and the PSMTI Community are also aware and understand the existing halal products
Halal Life Style: Pengaruh Labelitas Halal Dan Harga Makanan Olahan Impor Terhadap Keputusan Pembelian Masyarakat Di Kota Metro El Maza, Rina; Suri Rismawati, Dian; Imtihanah, Ani Nurul; Nazeri, Nazeri
Musyarakah: Journal of Sharia Economic (MJSE) Vol 4, No 1 (2024): April
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/mjse.v4i1.8809

Abstract

Food is a basic human need. A person is given complete freedom to consume whatever they need. However, when making purchasing decisions, a Muslim is not permitted to consume food that is not halal (haram). It is feared that the rise of imported processed food circulating in Indonesia will trigger Muslim communities to buy processed food not based on the halal label but only considering the price of the product. This type of research is field research using quantitative methods. The technique used in sampling in this research is Non Probability. The number of samples used was 100 respondents, namely the Muslim community in Metro City. With multiple regression analysis using SPSS version 23 which functions to prove the research hypothesis. The results of this research show that the halal label variable has a partial and significant effect on purchasing decisions and the price variable has a partial and significant positive effect on purchasing decisions. Then, through the F test, the halal label and price simultaneously influence the decision to purchase imported processed food products. This effect is explained by the large significant level of the halal label and the price of 0.000 which is less than 0.1 or tcount>ttable (21.752) > (2.36
Co-Authors Ali Abdul Wakhid Anindya Aryu Inayati Baidhowi, Mujib El Maza, Rina Elmaza, Rina Ely Elsanti Enny Puji Lestari, Enny Puji Khoiriyah, Lu'luatul MALIK, ANAS NAZERI NAZERI, NAZERI Richa Angkita Mulyawisdawati, Richa Angkita Septiana, Rosmalita Siti Zulaikha Sudaro, Aye Sudarto Sudarto, Aye Suri Rismawati, Dian Susanti, Liana Dewi