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All Journal Instructional Development Journal Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Busyro : Jurnal Dakwah dan Komunikasi Islam Moderasi : Journal of Islamic Studies Journal of Educational Management Research Studi Multidisipliner: Jurnal Kajian Keislaman Jurnal Pengabdian Indonesia Jurnal Ilmiah Syi'ar
romadlany, zakiyah
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Journal of Educational Management Research

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An Examination of Social Media as a Medium for Islamic Da'wah: The Role of YouTube as a Da'wah Strategy Romadlany, Zakiyah; Effendi, Muhammad
Journal of Educational Management Research Vol. 4 No. 2 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i2.1002

Abstract

This research aims to examine the role of YouTube as a medium for Islamic da’wah and its effectiveness in reaching diverse audiences through varied content strategies. With the rapid expansion of digital platforms, YouTube has become a critical tool in spreading Islamic teachings to a global audience. The research uses a qualitative approach, employing content analysis and interviews with content creators and viewers. The findings reveal that YouTube’s accessibility allows for the widespread distribution of da’wah content, reaching Muslims worldwide at any time. The study also identifies that diverse content strategies, including traditional lectures and creative visuals, significantly enhance viewer engagement, especially among younger audiences. However, the research also highlights challenges in ensuring the accuracy of content and preventing misinformation. The implications suggest that while YouTube is a powerful tool for da’wah, stricter oversight and content monitoring are essential. Future research should explore the effectiveness of other social media platforms and examine long-term viewer engagement.
Analysis of the Management and Use of Digital Illustrations as a Media to Represent Islamic Da'wah Messages on the Instagram Account @Akhlaqpedia Arifah, Dwi Fitrianti; Romadlany, Zakiyah
Journal of Educational Management Research Vol. 4 No. 4 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i4.1150

Abstract

The transformation of social media in the digital era has changed the way Islamic da'wah is delivered, including through communicative and aesthetic digital illustrations. Instagram has become a strategic platform for conveying da'wah messages visually in an engaging and contextual manner. This study aims to analyze the representation and management of Islamic da'wah messages through digital illustrations on the Instagram account @Akhlaqpedia using a descriptive qualitative method and Roland Barthes' semiotic analysis. The findings reveal that visual elements such as characters, colors, text, and symbols function not only as aesthetic tools but also as conveyors of meaning across three semiotic levels: denotation (realistic depictions), connotation (moral messages and spiritual calls), and myth (social constructions of ideal Muslim identity). In addition to visual interpretation, this study highlights the importance of digital content management in sustaining da'wah effectiveness ranging from content planning, visual consistency, to audience engagement strategies. The integration of creative design and structured content management enables @Akhlaqpedia to maintain relevance and trust among its followers, particularly the younger generation. This study contributes to the discourse on digital da'wah and provides insights for further research on media management, audience reception, and multimodal Islamic communication.
Co-Authors Abidhin, Moch Zayyil Agustin, Anis Rohmah Ahmad Kavin Billah Aini, Sofiatul Nur Arifah, Dwi Fitrianti Effendi, Muhammad Farhan Farhan Hasanah, Maulidatul Ina, Septia Qorri 'Aina Mahfudz Nazilah, Solihatun Siti Nur Hasanah, Siti Nur Wardi, Karina Purnomo