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All Journal Jurnal Sinergi Economic Journal of Emerging Markets Jurnal Siasat Bisnis JAM : Jurnal Aplikasi Manajemen Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Benefit: Jurnal Manajemen dan Bisnis Jurnal Manajemen Indonesia Jurnal Ekonomi & Keuangan Islam SENTRALISASI J-MAS (Jurnal Manajemen dan Sains) Jurnal Ilmu Manajemen Community Engagement and Emergence Journal (CEEJ) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN JURNAL ILMIAH FEASIBLE (JIF) JBMR: Journal of Business and Management Review Jurnal Ecogen Jurnal Ilmu Manajemen Terapan (JIMT) Jurnal Ilmiah Wahana Pendidikan JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Dynamic Management Journal Humantech : Jurnal Ilmiah Multidisiplin Indonesia JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Impresi Indonesia COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Journal of Management and Business Rahmatan Lil’alamin Journal of Community Services (RLA) Unisia Jurnal Indonesia Sosial Teknologi Jurnal Indonesia Sosial Sains Eduvest - Journal of Universal Studies Mutiara: Jurnal Penelitian dan Karya Ilmiah Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Score: Jurnal Lentera Manajemen Pemasaran IIJSE International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research Asian Journal of Management, Entrepreneurship and Social Science Jurnal Manajemen Maranatha
Albari Albari
Jurusan Manajemen, Fakultas Bisnis Dan Ekonomika, Universitas Islam Indonesia, Yogyakarta
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Journal : sentralisasi

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Analysis of the Effect of Security, Effectiveness, and Ease of BTN Mobile Services on the Mobile Banking Marketing Strategy of PT Bank Tabungan Negara (Persero) Tbk Yogyakarta Branch Salsabila, Khoirunnisa; Albari, Albari
SENTRALISASI Vol. 13 No. 3 (2024): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v13i3.3679

Abstract

This study aims to determine the influence of service security factors, service effectiveness, and service security in marketing strategies for PT Bank Tabungan Negara or Bank BTN KC Yogyakarta customers. This study uses a quantitative approach using the Accidental Sampling technique, which produces 100 samples. The data analysis technique is processed using IBM SPSS 26 software. The results of the study indicate that service security and service effectiveness at BTN Mobile have a significant positive effect on mobile banking marketing strategies, while ease of service does not have an influence on the mobile banking marketing strategy. This research is useful to help banks understand what factors influence marketing strategies in using mobile banking services to improve their mobile banking services so that they better meet customer needs and desires such as security, effectiveness, and ease of mobile banking services.
Co-Authors -, M. Fahrur Sadiq Aditha Amalia Salsabila Akbar, Aqaeda Ramadhana Al rasyid Alfa Yudishtira Anggetha, Dwi Asih Anggit Listyoningrum Anindyo Pramudito Anita Liriswati Ariyani, Riska Barokah, Sinta Bondan Satrio Kinasih Dina Febriana Anggraini Dionita Sabrina Destiya Faqih Mutaqin Gea Aprinda Santyadewi Halimatus Zahroh Helina Ananda Putri Intan Ayu Kumala Dewi Iza Muzaki Anwar Rosid Kamila, Shafa Rania Khofifah, Raudhotul Kiagus Yudi Kurniawan Kutresnaningdian, Firdha Lisda Anisa Putri Ma'arif, M. Syamsul Marziqah, Raihanah Mororizqi, Syahda Azafran Muhamad Singgih Pradipto Nabila Jihan Authalia Nurdiana, Siska Agustin Nurfauziah Nurfauziah, Nurfauziah Rahmita, Tyas Ayu Raissa Kurnia Adha Rana Fairus Hanifah Riska Ariyani Rusmala Nurul Anita Sari Salsabila, Khoirunnisa Santyadewi, Gea Aprinda Savero, Reno Ramadita Shafa Rania Kamila Sherlyanti, Devita Omaya Sinta Barokah Siska Agustin Nurdiana Sri Mulyati Suhartini Suhartini Sulni, Daffa Naufal Surya Maharani, Nanda Teo Wildan Vera Verdilla W.M. Rhomas Nabbaro AS Wahyu Putra Sie Yudi Kurniawan, Kiagus Zaenal Arifin