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All Journal Jurnal Sinergi Economic Journal of Emerging Markets Jurnal Siasat Bisnis JAM : Jurnal Aplikasi Manajemen Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Benefit: Jurnal Manajemen dan Bisnis Jurnal Manajemen Indonesia Jurnal Ekonomi & Keuangan Islam SENTRALISASI J-MAS (Jurnal Manajemen dan Sains) Jurnal Ilmu Manajemen JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN JURNAL ILMIAH FEASIBLE (JIF) JBMR: Journal of Business and Management Review Jurnal Ecogen Jurnal Ilmiah Wahana Pendidikan JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Dynamic Management Journal Jurnal Impresi Indonesia COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Journal of Management and Business Rahmatan Lil’alamin Journal of Community Services (RLA) Unisia Jurnal Indonesia Sosial Teknologi Jurnal Indonesia Sosial Sains Mutiara: Jurnal Penelitian dan Karya Ilmiah Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Score: Jurnal Lentera Manajemen Pemasaran IIJSE International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research Asian Journal of Management, Entrepreneurship and Social Science Jurnal Manajemen Maranatha
Albari Albari
Jurusan Manajemen, Fakultas Bisnis Dan Ekonomika, Universitas Islam Indonesia, Yogyakarta
Religion Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Physics Social Sciences Other

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Journal : IIJSE

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The Effect of Nestle Product Bundling Sales Accompanied with Discounts and Gifts on the Increase in the Number of SKUs Sold in the Sales Area of PT Anugerah Bina Usaha Nusantara Lampung for the Period April to May 2024 Raissa Kurnia Adha; Albari Albari
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6392

Abstract

This study aims to determine the effectiveness of Nestle's product bundling strategy, accompanied by discounts and prizes in increasing SKU (Stock Keeping Unit) sales at PT Anugerah Bina Usaha Nusantara in the General Trade and Alternative Trade distribution networks. The research method used in this study is qualitative with narrative analysis based on in-depth interview data with several related salesmen and SKU sales data before and after the implementation of the strategy. The results of the study indicate that the product bundling strategy is able to increase the average number of SKUs sold from 1-3 SKUs to 5-7 SKUs per store. In addition, this program has succeeded in expanding product distribution and overcoming limited purchasing patterns in stores through a combination of incentives such as discounts and prizes, accompanied by education on the benefits of purchasing product bundling to the store. However, the study also identified challenges such as store resistance to certain SKUs and limited flexibility in the amount of product bundling purchases. The findings of the study recommend that the company modify the strategy to be more flexible and sustainable, with periodic evaluations to avoid store dependence on promotions.
The Influence of Social Media Influencers (SMIs) on Purchase Intention of Sunscreen Products Nabila Jihan Authalia; Albari Albari
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7068

Abstract

This study aims to explain the influence of social media influencers (SMIs) on purchase intention with the object of research on sunscreen products. With the new paradigm due to rapid developments, the marketing world is encouraged to adapt and follow marketing trends using social media influencers (SMIs). In addition, the rampant cases of overclaiming sunscreen content that have occurred in Indonesia have made people more careful in buying sunscreen products through recommendations from social media influencers (SMIs). In this study, the sample used was 166 respondents throughout Indonesia, with a non-probability sampling technique and using the convenience sampling method. The analysis technique used in this study is Structural Equation Modeling (SEM) with analysis software, namely AMOS 26.0. The results of this study prove that there is a significant positive influence of the characteristics of social media influencers (SMIs) on the purchase intention of sunscreen products.
Exploring the Role of Ethics in Digital Marketing to Enhance Trust, Commitment, and Repurchase Intention in E-Commerce in Indonesia Ma'arif, M. Syamsul; Albari, Albari
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.9163

Abstract

This study aims to analyze the impact of ethical practices in digital marketing, consumer trust, and consumer commitment on repurchase intention in e-commerce platforms in Indonesia. In the rapidly evolving digital landscape, the application of ethics in digital marketing plays a crucial role in shaping consumer behavior. The research adopts a quantitative approach, involving 450 respondents selected through convenience sampling. Data was collected using an online questionnaire distributed via Google Forms. To analyze the data, this study employs Structural Equation Modeling (SEM) with the assistance of AMOS version 24.0. The results indicate that all tested hypotheses have a significant effect. Specifically, the findings suggest that ethical practices in digital marketing positively influence consumer trust, which in turn contributes to increased consumer commitment and repurchase intention. These findings provide important insights for e-commerce practitioners in Indonesia, highlighting the need to incorporate ethical elements into their digital marketing strategies, given their significant impact on enhancing trust, fostering commitment, and driving repurchase intentions among consumers. Keywords: Ethical Practices in Digital Marketing, Consumer Trust, Consumer Commitment, Repurchase Intention, E-Commerce in Indonesia.
Co-Authors -, M. Fahrur Sadiq Aditha Amalia Salsabila Akbar, Aqaeda Ramadhana Al rasyid Alfa Yudishtira Ananda Putri, Helina Anggetha, Dwi Asih Anggit Listyoningrum Anindyo Pramudito Anita Liriswati Ariyani, Riska Barokah, Sinta Bondan Satrio Kinasih Dina Febriana Anggraini Dionita Sabrina Destiya Faqih Mutaqin Halimatus Zahroh Intan Ayu Kumala Dewi Kamila, Shafa Rania Kiagus Yudi Kurniawan Kutresnaningdian, Firdha Lisda Anisa Putri Ma'arif, M. Syamsul Marziqah, Raihanah Muhamad Singgih Pradipto Nabila Jihan Authalia Nurdiana, Siska Agustin Nurfauziah Nurfauziah, Nurfauziah Rahmita, Tyas Ayu Raissa Kurnia Adha Rana Fairus Hanifah Riska Ariyani Salsabila, Khoirunnisa Santyadewi, Gea Aprinda Shafa Rania Kamila Sherlyanti, Devita Omaya Sinta Barokah Siska Agustin Nurdiana Sri Mulyati Suhartini Suhartini Sulni, Daffa Naufal Surya Maharani, Nanda Teo Wildan Vera Verdilla Wahyu Putra Sie Yudi Kurniawan, Kiagus