Insani, Handayani Madania
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PROMOTING THE COMPETITIVENESS OF TASIKMALAYA UMKM THROUGH STRATEGIES FOR PRODUCT INNOVATION DEVELOPMENT Nurhutami, Meita Annisa; Mu’minah, Afifah; Yamin, Alfian Azhar; Pahrulroji, Andri; Insani, Handayani Madania
Jurnal Industri Kreatif dan Kewirausahaan Vol 7, No 2 (2024): DESEMBER
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v7i2.2752

Abstract

This program aims to improve the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Tasikmalaya through product innovation development strategies. This program adopts an interdisciplinary approach that includes several stages, from identifying needs to evaluating performance. The main activities carried out include local potential analysis, technical and managerial skills training, innovation assistance, and product evaluation. The results achieved from this program include innovative product prototypes, publication of scientific articles, video documentation, and draft Intellectual Property Rights (IPR). This program proves that collaboration based on science and technology can empower MSMEs, encourage the development of more competitive products, and support sustainable local economic development.
PROMOTING THE COMPETITIVENESS OF TASIKMALAYA UMKM THROUGH STRATEGIES FOR PRODUCT INNOVATION DEVELOPMENT Nurhutami, Meita Annisa; Mu’minah, Afifah; Yamin, Alfian Azhar; Pahrulroji, Andri; Insani, Handayani Madania
Jurnal Industri Kreatif dan Kewirausahaan Vol 7 No 2 (2024): Jurnal Industri Kreatif dan Kewirausahaan DESEMBER 2024
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v7i2.2752

Abstract

This program aims to improve the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Tasikmalaya through product innovation development strategies. This program adopts an interdisciplinary approach that includes several stages, from identifying needs to evaluating performance. The main activities carried out include local potential analysis, technical and managerial skills training, innovation assistance, and product evaluation. The results achieved from this program include innovative product prototypes, publication of scientific articles, video documentation, and draft Intellectual Property Rights (IPR). This program proves that collaboration based on science and technology can empower MSMEs, encourage the development of more competitive products, and support sustainable local economic development.
Perancangan tas handphone bergaya minimalis berbahan kulit: Studi kasus Aleta Leather Wulandhari, Rigita; Sutianah, Cucu; Insani, Handayani Madania
PRODUCTUM Jurnal Desain Produk (Pengetahuan dan Perancangan Produk) Vol 8, No 2 (2025)
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/productum.v8i2.15505

Abstract

Aleta Leather consumers tend to make product payments using QR codes on their smartphones, creating a need for a specialized phone bag. This study aims to apply design aspects to a phone bag with a minimalist image that aligns with consumer preferences. The research employs a semantic differential approach to identify consumers’ perceptions of minimalist imagery based on elements of line, shape, volume, color, texture, and features, collected through an online questionnaire. The findings indicate that the appropriate phone bag design incorporates curved lines on the side edges, a rectangular shape, a slightly bulging volume, a Havana color tone, and an orange chrome leather texture. The main components include a phone slot, three internal card slots, and a compartment for cash. The novelty of this study lies in the application of semantic differential analysis in designing a minimalist phone bag based on consumer preferences, while maintaining the brand’s identity. Based on the findings, consumer recommendations for further development include expanding the card slot feature and adjusting the main pocket’s width to better accommodate user needs, as smartphones have become a primary necessity in daily life.