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PROMOTING THE COMPETITIVENESS OF TASIKMALAYA UMKM THROUGH STRATEGIES FOR PRODUCT INNOVATION DEVELOPMENT Nurhutami, Meita Annisa; Mu’minah, Afifah; Yamin, Alfian Azhar; Pahrulroji, Andri; Insani, Handayani Madania
Jurnal Industri Kreatif dan Kewirausahaan Vol 7, No 2 (2024): DESEMBER
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v7i2.2752

This program aims to improve the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Tasikmalaya through product innovation development strategies. This program adopts an interdisciplinary approach that includes several stages, from identifying needs to evaluating performance. The main activities carried out include local potential analysis, technical and managerial skills training, innovation assistance, and product evaluation. The results achieved from this program include innovative product prototypes, publication of scientific articles, video documentation, and draft Intellectual Property Rights (IPR). This program proves that collaboration based on science and technology can empower MSMEs, encourage the development of more competitive products, and support sustainable local economic development.

PROMOTING THE COMPETITIVENESS OF TASIKMALAYA UMKM THROUGH STRATEGIES FOR PRODUCT INNOVATION DEVELOPMENT Nurhutami, Meita Annisa; Muâ€™minah, Afifah; Yamin, Alfian Azhar; Pahrulroji, Andri; Insani, Handayani Madania
Jurnal Industri Kreatif dan Kewirausahaan Vol 7 No 2 (2024): Jurnal Industri Kreatif dan Kewirausahaan DESEMBER 2024
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v7i2.2752

This program aims to improve the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Tasikmalaya through product innovation development strategies. This program adopts an interdisciplinary approach that includes several stages, from identifying needs to evaluating performance. The main activities carried out include local potential analysis, technical and managerial skills training, innovation assistance, and product evaluation. The results achieved from this program include innovative product prototypes, publication of scientific articles, video documentation, and draft Intellectual Property Rights (IPR). This program proves that collaboration based on science and technology can empower MSMEs, encourage the development of more competitive products, and support sustainable local economic development.

Perancangan tas handphone bergaya minimalis berbahan kulit: Studi kasus Aleta Leather Wulandhari, Rigita; Sutianah, Cucu; Insani, Handayani Madania
PRODUCTUM Jurnal Desain Produk (Pengetahuan dan Perancangan Produk) Vol 8, No 2 (2025)
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/productum.v8i2.15505

Aleta Leather consumers tend to make product payments using QR codes on their smartphones, creating a need for a specialized phone bag. This study aims to apply design aspects to a phone bag with a minimalist image that aligns with consumer preferences. The research employs a semantic differential approach to identify consumers’ perceptions of minimalist imagery based on elements of line, shape, volume, color, texture, and features, collected through an online questionnaire. The findings indicate that the appropriate phone bag design incorporates curved lines on the side edges, a rectangular shape, a slightly bulging volume, a Havana color tone, and an orange chrome leather texture. The main components include a phone slot, three internal card slots, and a compartment for cash. The novelty of this study lies in the application of semantic differential analysis in designing a minimalist phone bag based on consumer preferences, while maintaining the brand’s identity. Based on the findings, consumer recommendations for further development include expanding the card slot feature and adjusting the main pocket’s width to better accommodate user needs, as smartphones have become a primary necessity in daily life.

Perancangan Mainan Jengga Modifikasi untuk Melatih Diskusi Kelompok Siswa Kelas XI SMA R, Hani; Insani, Handayani Madania; Hafiyan, R. Moch. Rizal; Jayanti, Ghia Tri
Meraki: Journal of Creative Industries Vol. 3 No. 02 (2026): Innovative Product Design for Lifestyle Enchancement: Exploring Portable Solut
Publisher : Fakultas Industri Kreatif Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/meraki.v3i02.7613

21st-century learning, especially the skills that are crucial in the era of the Fourth Industrial Revolution, is very important to develop, one of which is through discussion. However, the implementation of discussion dominated by presentations is often monotonous and focuses only on results, not the process. This encourages students to simply copy and read, indicating that the development of 21st-century skills is not yet optimal. To address this issue, this study proposes a modified version of the Jenga game designed to facilitate student discussions on flood mitigation and make learning more enjoyable. This design applies the SCAMPER method, specifically the aspects of Substitute, Adapt, Modify, Put to other uses, and Combine. The results of the study show that this modified Jenga successfully accommodates small group discussions among students, allowing teachers to directly monitor their performance. Additionally, this game makes learning more enjoyable, especially with the “steal your opponent's block” rule, which increases student interaction and enthusiasm.

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