Jurnal Industri Kreatif dan Kewirausahaan
Vol 7, No 2 (2024): DESEMBER

PROMOTING THE COMPETITIVENESS OF TASIKMALAYA UMKM THROUGH STRATEGIES FOR PRODUCT INNOVATION DEVELOPMENT

Nurhutami, Meita Annisa (Unknown)
Mu’minah, Afifah (Unknown)
Yamin, Alfian Azhar (Unknown)
Pahrulroji, Andri (Unknown)
Insani, Handayani Madania (Unknown)

Article Info

Publish Date
30 Dec 2024

Abstract

This program aims to improve the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Tasikmalaya through product innovation development strategies. This program adopts an interdisciplinary approach that includes several stages, from identifying needs to evaluating performance. The main activities carried out include local potential analysis, technical and managerial skills training, innovation assistance, and product evaluation. The results achieved from this program include innovative product prototypes, publication of scientific articles, video documentation, and draft Intellectual Property Rights (IPR). This program proves that collaboration based on science and technology can empower MSMEs, encourage the development of more competitive products, and support sustainable local economic development.

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Journal Info
Jurnal Industri Kreatif dan Kewirausahaan
Website

Abbrev

kewirausahaan

Publisher

Universitas Sahid Jakarta

Subject

Economics, Econometrics & Finance Education Social Sciences

Description

The journal accepts articles based on research and also community service about entrepreneurship with various fields such as Application and game development, product design, fashion, film, video animation, handicrafts, culinary, music, performing arts, fine arts and television / ...