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Analysis of Lifestyle and Consumer Attitude Towards Intention to Purchase a Personal Car During Pandemic Pandjaitan, Nurmala K; Hasanah, Nur; Cesna, Galih Putra; MARINA, DIANA
APTISI Transactions on Management (ATM) Vol 7 No 1 (2023): ATM (APTISI Transactions on Management: January )
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v7i1.1806

Abstract

 The COVID-19 pandemic is a new virus that allegedly originated in Wuhan, China, in 2019. This COVID-19 has spread rapidly, disrupting all sectors of life in various countries. The Covid-19 pandemic also impacted Indonesia's economic decline in 2020 and triggered the acceleration of the world recession. The policy of Large-Scale Social Restrictions (PSBB) and regional quarantine significantly impacted the delay in the distribution of goods, which resulted in employee housing and even layoffs. The fear of contracting COVID-19 triggers the intensity of the use of private vehicles as well as the intention to own a car. Lifestyle changes in traveling, especially the choice of the private car, are also influenced by the primary destination and distance traveled during the pandemic. But the economic pressure of the impact of the pandemic has become a substantial perception control that holds back the realization of intention to make a personal vehicle purchase decision. Although there has been an increase in the frequency of private vehicle use during the pandemic, in reality, the increase has not impacted private car sales. This is caused by the purchasing power of consumers, who are still hampered because of the pandemic. The government itself is aware that the automotive industry is an industry that has a significant contribution to 20 percent of the national Gross Domestic Product (GDP) and absorbs 1.5 million workers. This prompted the government to issue a stimulus in the form of policy relaxation to boost the productivity of the auto industry.
The Strategic Role of Orange Technology in Cultivating Innovation and Well-Being Kristiyanto, Daniel Yeri; Purnomo, Hindriyanto Dwi; Cesna, Galih Putra; Ani, Nyree
IAIC Transactions on Sustainable Digital Innovation (ITSDI) Vol 7 No 1 (2025): October
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/itsdi.v7i1.707

Abstract

This paper examines the integration of Orange Technology a human-centred paradigm advancing health, happiness, and care (H2O triad) within strategic management frameworks. While strategic management provides the processes of environmental scanning, formulation, implementation, and evaluation, Orange Technology introduces models that emphasize well-being as a strategic asset. Employing an exploratory conceptual design, this study synthesizes interdisciplinary literature across information technology, biomedical engineering, psychology, and cognitive sciences, and maps them against the established stages of strategic management. The analysis highlights the potential for Orange Technology to enrich strategic processes by embedding health and happiness indicators into value propositions, governance systems, and performance evaluation tools. A phenomenon-level gap persists, however, as empirical evidence on governance systems, interdisciplinary adoption, and performance measurement remains scarce. To bridge this divide, two propositions are advanced for embedding an Orange Index into Balanced Scorecard frameworks, and developing a Three-Dimensional Transformational Balanced Scorecard to evaluate human centred innovation. Finally, emerging applications such as TRAIVIS demonstrate how Orange Technology principles extend beyond healthcare into education, combining AI, blockchain, and human centred learning to foster innovation and societal well-being.