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All Journal Aptisi Transactions on Management ADI Bisnis Digital Interdisiplin (ABDI Jurnal) IAIC Transactions on Sustainable Digital Innovation (ITSDI) International Transactions on Artificial Intelligence (ITALIC)
Cesna, Galih Putra
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Library & Information Science Materials Science & Nanotechnology

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Analysis of Lifestyle and Consumer Attitude Towards Intention to Purchase a Personal Car During Pandemic Pandjaitan, Nurmala K; Hasanah, Nur; Cesna, Galih Putra; MARINA, DIANA
APTISI Transactions on Management (ATM) Vol 7 No 1 (2023): ATM (APTISI Transactions on Management: January )
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v7i1.1806

Abstract

 The COVID-19 pandemic is a new virus that allegedly originated in Wuhan, China, in 2019. This COVID-19 has spread rapidly, disrupting all sectors of life in various countries. The Covid-19 pandemic also impacted Indonesia's economic decline in 2020 and triggered the acceleration of the world recession. The policy of Large-Scale Social Restrictions (PSBB) and regional quarantine significantly impacted the delay in the distribution of goods, which resulted in employee housing and even layoffs. The fear of contracting COVID-19 triggers the intensity of the use of private vehicles as well as the intention to own a car. Lifestyle changes in traveling, especially the choice of the private car, are also influenced by the primary destination and distance traveled during the pandemic. But the economic pressure of the impact of the pandemic has become a substantial perception control that holds back the realization of intention to make a personal vehicle purchase decision. Although there has been an increase in the frequency of private vehicle use during the pandemic, in reality, the increase has not impacted private car sales. This is caused by the purchasing power of consumers, who are still hampered because of the pandemic. The government itself is aware that the automotive industry is an industry that has a significant contribution to 20 percent of the national Gross Domestic Product (GDP) and absorbs 1.5 million workers. This prompted the government to issue a stimulus in the form of policy relaxation to boost the productivity of the auto industry.
The Strategic Role of Orange Technology in Cultivating Innovation and Well-Being Kristiyanto, Daniel Yeri; Purnomo, Hindriyanto Dwi; Cesna, Galih Putra; Ani, Nyree
IAIC Transactions on Sustainable Digital Innovation (ITSDI) Vol 7 No 1 (2025): October
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/itsdi.v7i1.707

Abstract

This paper examines the integration of Orange Technology a human-centred paradigm advancing health, happiness, and care (H2O triad) within strategic management frameworks. While strategic management provides the processes of environmental scanning, formulation, implementation, and evaluation, Orange Technology introduces models that emphasize well-being as a strategic asset. Employing an exploratory conceptual design, this study synthesizes interdisciplinary literature across information technology, biomedical engineering, psychology, and cognitive sciences, and maps them against the established stages of strategic management. The analysis highlights the potential for Orange Technology to enrich strategic processes by embedding health and happiness indicators into value propositions, governance systems, and performance evaluation tools. A phenomenon-level gap persists, however, as empirical evidence on governance systems, interdisciplinary adoption, and performance measurement remains scarce. To bridge this divide, two propositions are advanced for embedding an Orange Index into Balanced Scorecard frameworks, and developing a Three-Dimensional Transformational Balanced Scorecard to evaluate human centred innovation. Finally, emerging applications such as TRAIVIS demonstrate how Orange Technology principles extend beyond healthcare into education, combining AI, blockchain, and human centred learning to foster innovation and societal well-being.
Integrating Artificial Intelligence for Academically Challenged Students Education and Health Juliastuti, Dyah; Alexandrina, Elke; Sana, Eirene; Muti, Rifqa Nabila; Cesna, Galih Putra
International Transactions on Artificial Intelligence Vol. 4 No. 1 (2025): November
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/italic.v4i1.949

Abstract

Students with Intellectual and Developmental Disabilities (ID/DD) often experience overlapping medical and cognitive challenges that affect their academic participation and social interaction. Frequent absences, delayed progress, and limited communication skills highlight the urgent need for an integrated support system. Despite advancements in educational technology, most digital learning tools remain limited in addressing the dual educational and healthcare needs of ID/DD students. This study aims to identify existing gaps and propose a systematic framework for integrating Artificial Intelligence (AI) into education and health systems to enhance personalized learning and well-being for students with ID/DD. The study emphasizes the importance of combining health data with instructional design to achieve inclusive and adaptive learning experiences. A systematic literature review was conducted across multiple databases, including IEEE Xplore, ERIC, ACM Digital Library, and NFER, covering studies published between 2020 and 2025. The review process followed the PRISMA guideline and applied strict inclusion and exclusion criteria to ensure the validity of selected studies. The findings reveal that AI has been used to support ID/DD learners in various contexts, but most implementations remain fragmented, lacking integration between educational and medical data. The proposed AI-based framework connects these domains through data-driven decision-making, adaptive feedback, and intelligent reasoning mechanisms. This study contributes to the development of a holistic AI-driven model that supports individualized learning and health monitoring in line with SDG 3 (Good Health and Well-Being) and SDG 4 (Quality Education). Strengthening collaboration among educators, caregivers, and healthcare professionals can create more inclusive and effective educational ecosystems for ID/DD students.
Building Consumer Loyalty Through Digital Marketing Strategies in Anime Clothing Brands Sutisna, Felix; Nurhaeni, Tuti; Santoso, Nuke Puji Lestari; Cesna, Galih Putra; Rangi, Noah; Astuti, Eka Dian
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 2 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i2.1297

Abstract

In the fashion industry, particularly within the anime clothing brand sector, building consumer loyalty has become a crucial challenge for ensuring long- term growth while supporting sustainability principles aligned with the Sustainable Development Goals (SDGs), specifically SDGs 8 and SDGs 12. This study aims to analyze various digital marketing approaches that can enhance consumer loyalty toward anime clothing brands by examining how digital interactions, visual identity, and community engagement contribute to sustained brand consumer relationships. The research employs a descriptive qualitative approach supported by observational data from social media analytics, documentation of digital campaign activities, and the interpretation of consumer engagement patterns across multiple digital platforms. The findings indicate that digital strategies such as leveraging social media to strengthen brand presence, collaborating with anime influencers, utilizing community based content, and implementing personalization through email marketing and loyalty programs effectively increase consumer emotional attachment and behavioral loyalty. Brands that successfully create emotionally engaging digital experiences and interact authentically with their audiences demonstrate a stronger potential to build sustainable loyalty. Furthermore, maintaining consistent brand com- munication, ensuring continuity in marketing campaigns, and integrating SDGs oriented values are identified as essential components for sustaining long-term relationships with consumers. The study concludes that digital marketing not only strengthens brand visibility but also plays a strategic role in shaping responsible consumer behavior, fostering loyalty within niche fashion communities, and supporting broader sustainability goals in the anime fashion industry.
Co-Authors 12.5202.0161 Daniel Yeri Kristiyanto Alexandrina, Elke Ani, Nyree Astuti, Eka Dian Hindriyanto Dwi Purnomo Juliastuti, Dyah Marina, Diana Muti, Rifqa Nabila Nur Hasanah Nurhaeni, Tuti Nurmala Katrina Pandjaitan Rangi, Noah Sana, Eirene Santoso, Nuke Puji Lestari Sutisna, Felix