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All Journal Jurnal IPTEK-KOM (Jurnal Ilmu Pengetahuan dan Teknologi Komunikasi) Otoritas : Jurnal Ilmu Pemerintahan Gema Kampus IISIP YAPIS Biak Jurnal Kajian Ilmiah Journal of Students‘ Research in Computer Science (JSRCS) Jurnal Lemhannas RI Jurnal Sosial-Politika Jurnal Keamanan Nasional Journal of Computer Science Contributions (Jucosco)
Samad, M. Yusuf
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Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Early detection model to prevent the damaging impact of political buzzer attacks on social media Samad, M. Yusuf; Arsyad, Armin; Kambo, Gustiana A
Otoritas : Jurnal Ilmu Pemerintahan Vol. 15 No. 3 (2025): December 2025
Publisher : Department of Government Studies, Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/rrmx6f33

Abstract

Using buzzers in product marketing is common and part of a marketing communication strategy. However, the use of buzzers has shifted to the political realm, causing negative impacts such as manipulating public opinion by spreading false information and propaganda. A number of countries have utilized buzzers for propaganda and public opinion manipulation purposes, such as Russia, the Philippines, Malaysia and Indonesia. This study aims to formulate an early detection model to prevent the damaging impacts of using political buzzers attacks on social media by referring to the AISAS (Attention, Interest, Search, Action, and Share) model. This study uses a qualitative approach with data characteristics in the form of words, images, or sentences and includes many quotes and examples. The study results show that political buzzers on social media can be controlled strategically. The core of this strategy is to disrupt the buzzers' work process and strengthen the community's digital literacy because the digital literacy program that has been conducted has proven to be ineffective. Through the early detection model in this study, this can be done by disrupting the work process of buzzers and strengthening digital society through digital literacy by referring to the AISAS model. In addition, it is necessary to strengthen regulations by tightening account registration rules and clarifying law enforcement for the use of buzzers attacks.  
Co-Authors Andi Yakub Arsyad, Armin Brata, Taryana Diah Ayu Permatasari Erry S, Hediati Fatimah Azzahra Fiqih Gustiana Kambo, Gustiana Harahap, Ongku Sutan Hilman, Ferdi Juliansyah, Adi Akhyardi Krisdwiyanto, Nova Teguh Kusnarno, Tarwo MULYADI Ningtiyas, Beta Kurniawati Persadha, Pratama Persadha, Pratama Dahlian Pramuji, Angger Putra, Fadhil A. Rosadi, Fajri Rosny, Fauzy Sadiyatunnimah, Siti Sandikapura, M. Tesar Setiono, Sigit Sinurat, Denggan Parange Supriyadi, Asep Adang Ue, Ermelinda Dhae Yakub, Andi Yoda, Imam Ali Yosef Prihanto, Yosef Prihanto