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Journal : BULETIN BISNIS

KAJIAN OPTIMASLISASI KINERJA PEMASARAN MENGGUNAKAN MODEL SELLING-IN (Studi Kasus Pada Outlet UKM ‘Marning JOSSS’ di Kabupaten Rembang) Maslichan Maslichan; Siti Alliyah
BBM (Buletin Bisnis & Manajemen) Vol 6, No 01 (2020): Volume 6, No. 01, 2020
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (270.699 KB) | DOI: 10.47686/bbm.v6i01.288

Abstract

The study entitled the study of marketing performance optimization using a selling-in model (a case study at the 'Marning Josss' UKM outlet in Rembang Regency) aims to create a new selling-in model by taking into account the selling-in factors that are expected to improve the company's sales performance. The expected target in this research is to get a concrete picture of the marketing performance improvement strategy of Marning Josss UKM Outlets in Rembang Regency, which will be used as a reference for business improvement in developing UKM. The study population included all Marning Josss UKM Outlets in Rembang Regency. Determination of the sample in this study was carried out using a random sampling technique that was purposive in choosing Marning Joss UKM Outlets with established criteria, which were spread in Kaliori District, Rembang District, Lasem District, Sluke District, Kragan District, Sarang District, Sulang District, Sale District, Sedan District, Pamotan District, Pancur District, Gunem District, Bulu District and Sumber District. The respondents were managers or Outlet owners who sold Marning Josss UKM products. The analysis technique used in this study is a model of causality or influence and relationships. The analytical tool used in processing data to test the proposed hypothesis is to use the UKM (Structural Equation Model) which is operated through the AMOS (Analysis of Moment Structure) program. The results showed that the selling-in performance could only have a direct effect on improving the marketing performance of the 'Marning JOSSS' UKM Outltet in Rembang district if there was an increase in customer relationships and good communication 
PENGARUH PENGGUNAAN TEKNOLOGI INFORMASI TERHADAP KUALITAS KEPUTUSAN MELALUI KARAKTERISTIK SISTEM AKUNTANSI MANAJEMEN DENGAN SALING KETERGANTUNGAN SEBAGAI VARIABEL MODERATING Siti Alliyah
BBM (Buletin Bisnis & Manajemen) Vol 1, No 02: Februari 2015
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (443.348 KB) | DOI: 10.47686/bbm.v1i02.114

Abstract

Management Accounting System (MAS) is a procedure and systems formal that useinformation to maintain and provide an alternative of the various activities the company.Characteristics of accounting information management useful based on managerialperceptions as decision makers are categorized into four properties, namely the scope,timeliness, aggregation, integration. This research aims to test the effect of the use ofinformation technology to the quality of decisions through the characteristics ofmanagement accounting system (SAM) with interdependence as a moderating variable.This research use survey method with sampel is Small and Medium Enterprises (SMEs) inKabupaten Rembang, with cluster sampling obtained sample 138 SMEs. Data werecollected by means of questionnaires directly deliver to the address of the respondents,as well as its own returns the address of the respondents picked according topredetermined promise. Analysis of the data using linear regression. This researchsuggest that information technology influence positive to SAM and SAM influencepositive to decision quality. This is suggest that SAM indirectly can mediate therelationship between information technology with decision quality. Morever, thisresearch also refer that the SAM influence on the quality of decisions is stronger whenmoderated by interdependence.Keyword: information technology, quality of decisions, characteristics of managementaccounting system, interdependence