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All Journal YUME : Journal of Management Jurnal Informatika Ekonomi Bisnis Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC ) Jurnal Manajemen Dan Akuntansi Medan Jurnal Informatika Ekonomi Bisnis Mount Hope Global Economic Journal
Hendarti, Ricca
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH EXPERIENTAL MARKETING DAN KEPUASAN TERHADAP LOYALITAS PELANGGAN UD.BSS KOTA MEDAN Tanjung, Febrina Soraya; Hendarti, Ricca; Siagian, Mei Veronika Sriendang
Mount Hope Economic Global Journal Vol. 1 No. 3 (2023)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v1i3.195

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh experiential marketing dan kepuasan terhadap loyalitas pelanggan pada UD. BSS Medan. Jenis penelitian adalah pendekatan asosiatif. Teknik pengambilan sampel dalam penelitian ini menggunakan rumus Slovin dengan jumlah sampel 77 responden yang merupakan konsumen UD. BSS Medan. Hasil penelitian ini menunjukkan terdapat pengaruh Experiental Marketing terhadap Loyalitas Pelanggan, dimana nilai t hitung sebesar (3,699 > 1,665) dan sig 0,000 < 0,05. Terdapat pengaruh Kepuasan terhadap Loyalitas pelanggan, bisa dilihat dari nilai t hitung yang lebih tinggi dari tabel (2505> 1,665) dan 0,014 < 0,05. Experiental marketing, dan kepuasan berpengaruh signifikan terhadap Loyalitas pelanggan pada UD.BSS. Nilai Adjusted R Square sebesar 0,353 berarti 35,3% besaran ikatan variabel Experiental marketing dan kepuasan terhadap Loyalitas pelanggan pada UD.BSS, sedangkan sisanya 64,7% dipengaruhi oleh faktor lain.
Pelatihan Tahapan Arsip Digital Untuk Keamanan Data Bagi Para Siswa Di SMK PRAYATNA - 2 MEDAN Hendarti, Ricca; Candra, Candra; Tambunan, Hotbona Novandi; Aulia, Muhammad Rizki; Tanjung, Febrina Soraya
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2025): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmittc.v4i1.2543

Abstract

The Students of SMK Swasta Prayatna Medan have not used Digital Archives technology because they only use the internet for entertainment or information sharing and are not focused on Digital Archives. So, students of SMK Swasta Prayatna 2 Medan need instruction and guidance on how to manage digital archives. The purpose of this Community Service activity is to provide students with knowledge about the importance of managing and using Digital Archives and also to assist students in setting up a system and knowing the right way to manage and use Digital Archives. This training involves a series of systematic stages starting from an explanation of the implementation of management in the era of the industrial revolution 4.0, an introduction to manual archive management systems, digital archives and an introduction to software for implementing digital archives namely Microsoft Access and Google Drive. After the training, participants gave good feedback and felt very helpful in understanding the implementation of digital-based archive management at SMK Prayatna 2 Medan.
Evaluating the Effectiveness of Employee Development Programs: Measuring Impact on Retention and Job Satisfaction Hendarti, Ricca; Leni Gustina, Romi Susanto,
YUME : Journal of Management Vol 7, No 3 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i3.7981

Abstract

This study examines the relationships between Employee Development Programs  Job Satisfaction, Employee Engagement , and Employee Retention  at PT. Anugerah Duta Sari. A quantitative research design utilizing total sampling was employed, with data collected from 70 employees. Path analysis was conducted using Smart PLS to evaluate direct and indirect effects among the variables. Results indicated significant positive effects of Employee Development Programs  Job Satisfaction, Employee Engagement, and Employee Retention, and the mediating role of Employee Engagement between Employee Development Programs  and ER Employee Retention was confirmed. Additionally, Job Satisfaction significantly influenced EE, which, in turn, affected ER. However, the direct effect of Job Satisfaction on ER was not significant, suggesting that while Job Satisfaction is important, it must be complemented by engagement strategies to enhance retention. The findings emphasize the importance of integrating Employee Development Programs and Job Satisfaction to foster a supportive work environment that enhances employee loyalty and retention. This research provides valuable insights for organizations aiming to improve their human resource practices and develop a committed workforce. Keywords: Employee Development Programs, Job Satisfaction, Employee Engagement, Employee Retention
Pengaruh Motivasi, Pelatihan Dan Disiplin Kerja Terhadap Kinerja Karyawan Pada Hotel Rury Hendarti, Ricca
Jurnal Manajemen Dan Akuntansi Medan Vol. 6 No. 2 (2024): Jurnal Manajemen dan Akuntansi Medan Juli 2024
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jumansi.v6i2.4235

Abstract

Latar belakang: Penelitian ini bertujuan mengetahui pengaruh motivasi, pelatihan dan disiplin kerja terhadap kinerja karyawan pada Hotel Rury di Kota Medan Metode penelitian: Model analisis data yang digunakan adalah regresi linier berganda dengan menggunakan software SPSS. Nilai koefisien determinasi (r2) diperoleh sebesar 87,8%, hal ini berarti bahwa kemampuan variabel independen menjelaskan pengaruhnya terhadap variabel kinerja karyawan sedangkan sisanya merupakan variabel yang tidak terungkap. Hasil penelitian pada tingkat kepercayaan 95% dan test of level 5% menunjukkan motivasi, pelatihan dan disiplin kerja berpengaruh positif dan signifikan terhadap kinerja karyawan Hotel Rury, teruji dan dapat diterima berdasarkan nilai Fhitung sebesar 134,266 > nilai Ftabel 2,77 dan nilai sig 0,000 < 0,05. Hasil penelitian: Secara parsial motivasi dan pelatihan berpengaruh signifikan terhadap kinerja karyawan Hotel Rury sedangkan disiplin tidak berpengaruh dan tidak signifikan terhadap kinerja karyawan Hotel Rury Kesimpulan: Perusahaan dapat mempertahankan kinerja seluruh karyawan dengan cara memberikan motivasi melalui penghargaan baik material maupun pengembangan karir atas tercapainya kinerja maksimal dari karyawan.
Work-Life Balance and Employee Engagement: A Study on Millennial Employees in Startups Hendarti, Ricca; Tanjung, Febrina Soraya; Siagian, Mei Veronika Sri Endang
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025): Accepted
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1299

Abstract

This study aims to investigate the relationship between Work-Life Balance (WLB) and Employee Engagement (EE) among millennial employees working in startups. With the growing prevalence of startups, understanding the factors that influence employee engagement, particularly in the context of work-life balance, is crucial. A total of 135 millennial employees from various startups participated in the survey, which utilized a structured questionnaire based on existing scales for WLB and EE. The results show that there is a significant positive correlation between work-life balance and employee engagement. Employees who perceive better work-life balance tend to report higher levels of engagement in their work. This finding emphasizes the importance of organizational policies that support work-life balance, such as flexible working hours and work-from-home options, in fostering employee engagement. The study also highlights the need for startups to create a supportive work environment to maintain high levels of employee motivation and job satisfaction. Future research could examine additional factors that influence employee engagement, such as leadership styles and career development opportunities, to further enhance organizational outcomes.
Work-Life Balance and Employee Engagement: A Study on Millennial Employees in Startups Hendarti, Ricca; Tanjung, Febrina Soraya; Siagian, Mei Veronika Sri Endang
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025): Accepted
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1299

Abstract

This study aims to investigate the relationship between Work-Life Balance (WLB) and Employee Engagement (EE) among millennial employees working in startups. With the growing prevalence of startups, understanding the factors that influence employee engagement, particularly in the context of work-life balance, is crucial. A total of 135 millennial employees from various startups participated in the survey, which utilized a structured questionnaire based on existing scales for WLB and EE. The results show that there is a significant positive correlation between work-life balance and employee engagement. Employees who perceive better work-life balance tend to report higher levels of engagement in their work. This finding emphasizes the importance of organizational policies that support work-life balance, such as flexible working hours and work-from-home options, in fostering employee engagement. The study also highlights the need for startups to create a supportive work environment to maintain high levels of employee motivation and job satisfaction. Future research could examine additional factors that influence employee engagement, such as leadership styles and career development opportunities, to further enhance organizational outcomes.
Co-Authors aulia, muhammad rizki Candra candra Febrina Soraya Tanjung Hotbona Novandi Tambunan Leni Gustina, Romi Susanto, Mei Veronika Sri Endang Siagian