Article Per Year (5 Year)
p-Index From 2021 - 2026
1.648
P-Index
This Author published in this journals
All Journal Revitalisasi : Jurnal Ilmu Manajemen Jurnal Pengabdian dan Pemberdayaan Nusantara (JPPNu) Jurnal Ilmiah Hospitality Management
Aryapranata, Ariawan
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education Public Health Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
PARIWISATA ERA DIGITAL: TANTANGAN DAN PELATIHAN BAHASA PERANCIS TERINTEGRASI UNTUK PEMILIK HOMESTAY DI DESA BOROBUDUR, MAGELANG Mustika, Amalia; Hendradewi, Savitri; Habibie, Fachrul Husain; Aryapranata, Ariawan; Oktarina, Dian
Jurnal Abdimas UNU Blitar Vol 6 No 2 (2024): Vol 6 No 2 (2024): Volume 6 Nomor 2 : Desember 2024
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/jppnu.v6i2.311

Abstract

Dalam era digital, pariwisata global mengalami transformasi yang signifikan, termasuk di Indonesia. Desa Borobudur, Magelang, sebagai salah satu destinasi wisata unggulan, menghadapi tantangan dalam mempertahankan daya saing di pasar global. Pemilik homestay di desa ini perlu mengadopsi teknologi digital dan meningkatkan kemampuan komunikasi mereka untuk memenuhi kebutuhan wisatawan internasional, khususnya dari negara-negara berbahasa Prancis. Penelitian ini bertujuan untuk mengkaji tantangan yang dihadapi pemilik homestay di Desa Borobudur dan menawarkan solusi berupa pelatihan bahasa Prancis yang terintegrasi dengan keterampilan digital. Pelatihan ini dirancang untuk meningkatkan kemampuan pemilik homestay dalam berinteraksi dengan wisatawan berbahasa Prancis serta memanfaatkan teknologi digital untuk promosi yang lebih efektif. Hasil penelitian menunjukkan bahwa pelatihan terintegrasi ini tidak hanya membantu meningkatkan kualitas layanan homestay, tetapi juga memperluas jangkauan pasar internasional dan berkontribusi pada peningkatan ekonomi lokal.
Analisis Keputusan Pembelian Smartphone pada Generasi Z Habibie, Fachrul Husain; Aryapranata, Ariawan; Sakti, Pricilia Johani
REVITALISASI : Jurnal Ilmu Manajemen Vol 13 No 2 (2024): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v13i2.6286

Abstract

Technological developments have brought significant changes to consumption patterns, especially among Generation Z who are known to be very technology savvy. One of the important consumption decisions for them is choosing a smartphone. This research aims to analyze the factors that influence smartphone purchasing decisions among Generation Z students at the Trisakti Tourism Institute, with a focus on four main variables, namely price, quality, features and brand. The approach used is quantitative with multiple regression analysis methods. Data collection was carried out by distributing questionnaires to 150 student respondents, which were analyzed using classical assumption tests, validity and reliability tests, and multiple regression. The research results show that price, quality, features and brand have a significant influence on smartphone purchasing decisions, with brand having the greatest influence. Generation Z tends to choose smartphones that offer a combination of affordable prices, good quality and advanced features, and prefers well-known brands. In conclusion, smartphone manufacturers need to consider these four factors when designing marketing strategies. Advice for students to be wiser in choosing products that suit their needs and budget. For manufacturers, it is important to continue to innovate and strengthen their brand image. Lecturers are expected to be able to use these findings in teaching related to consumer behavior.
The Influence of E-WOM on Visit Decisions to the Jasmine Park Tourism Destination in Cisauk, Tangerang Regency, Banten Province, Indonesia Habibie, Fachrul Husain; Aryapranata, Ariawan; Rasyid, Yuliansyah Al; Hermanto, Sigit; Adsena, Yogi Priya
Jurnal Ilmiah Hospitality Management Vol. 15 No. 2 (2025): June 2025
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jihm.v15i2.298

Abstract

This study aims to analyze the influence of Word of Mouth (WOM) and Electronic Word of Mouth (E-WOM) on the decision to visit the Jasmine Park Cisauk tourist destination. The background of this research is driven by the growth of new tourist destinations increasingly relying on informal communication channels to influence visitor decisions. The research uses a quantitative method with a survey approach, where data was collected through questionnaires from 105 respondents. The results show that both WOM and E-WOM have a significant effect on the visit decision, with E-WOM having a stronger influence. This finding highlights the importance of social media and digital reviews in the decision-making process for visiting new tourist destinations, especially for digitally active young tourists.
Co-Authors Al Rasyid, Yuliansyah Amalia Mustika, Amalia Fachrul Husain Habibie, Fachrul Husain Hermanto, Sigit Hutagalung, Husen Johani Sakti, Pricilia Khairunnisa, Zarah Syifa Oktarina, Dian Rasyid, Yuliansyah Al Savitri Hendradewi Yogi Priya Agsena