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All Journal Jurnal Pariwisata SEIKO : Journal of Management & Business At-Tadbir : jurnal ilmiah manajemen JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) YUME : Journal of Management JURNAL EKOBIS DEWANTARA Jurnal Pengabdian dan Pemberdayaan Nusantara (JPPNu) Journal of Hospitality Accommodation Management BINA CIPTA TRJ (Tourism Research Journal) Jurnal Ilmiah Pariwisata
Savitri Hendradewi
Sekolah Tinggi Pariwisata Trisakti
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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HALAL LABEL: IS IT IMPORTANT IN DETERMINING BUYING INTEREST? Amalia Mustika Inong; Savitri Hendradewi; Heny Ratnaningtyas
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 7, No 1 (2021): Vol 7, No. 1 (2021)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4941.913 KB) | DOI: 10.34203/jimfe.v7i1.2929

Abstract

Abstract: The purpose of this study was to determine the effect of the halal label on Korean noodle food on the buying interest of adolescent consumers. The population in this study were teenagers in the city of Jakarta. The number of samples that were successfully processed were 100 teenagers as respondents using random sampling method. This research uses simple regression analysis analysis. Data collection techniques by distributing questionnaires to 100 adolescent respondents in Jakarta. The test results in this study found that the halal label on Korean noodle food had a significant effect on the buying interest of teenage consumers. Halal labels are the basis for purchasing decisions for teenage consumers to fulfill religious beliefs, with the presence of halal labels on Korean noodle foods, it can be ensured that the food consumed is of good quality and good for health, which pays attention to the ingredients. The implication of this research is for business people to consider adding halal labels to their products, especially if they are marketed in countries with a majority Muslim population. Abstrak: Tujuan dari penelitian ini adalah untuk mengetahui pengaruh label halal pada makanan mie Korea terhadap minat beli konsumen remaja. Populasi dalam penelitian ini adalah remaja di kota Jakarta. Jumlah sampel yang berhasil diolah adalah 100 remaja sebagai responden dengan menggunakan metode random sampling. Penelitian ini menggunakan analisis analisis regresi sederhana. Teknik pengumpulan data dengan menyebarkan kuesioner kepada 100 responden remaja di Jakarta. Hasil pengujian dalam penelitian ini menemukan bahwa label halal pada makanan mie Korea berpengaruh signifikan terhadap minat beli konsumen remaja. Label halal menjadi dasar keputusan pembelian konsumen remaja untuk memenuhi keyakinan agama, dengan adanya label halal pada makanan mie korea dapat dipastikan makanan yang dikonsumsi berkualitas baik dan baik untuk kesehatan, yang memperhatikan kandungan bahannya. Implikasi penelitian ini adalah bagi para pelaku bisnis harus mempertimbangkan penambahan label halal pada produknya, khususnya jika dipasarkan di negara yang mayoritas berpenduduk muslim.
The Influence of the Work Environment and Work System on the Work Motivation of Business Actors at Cipadu Market, Tangerang City, Banten Province Hendradewi, Savitri; Dewi, Triana Rosalina; Rianto, Rianto; Adriani, Hanni; Abduh, Mohammad Syaltut
At-Tadbir : jurnal ilmiah manajemen Vol 8, No 2 (2024): At-Tadbir: jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/atd.v8i2.13062

Abstract

This research aims to determine the influence of the work environment and work system on the work motivation of entrepreneurs at Cipadu Market. This type of research is descriptive research with a quantitative approach using multiple regression analysis methods, which was carried out at Cipadu Market. The partial research results show that the work environment and work system have a significant influence on the work motivation of entrepreneurs at Cipadu Market. The work environment has a significant influence on the work motivation of entrepreneurs because it is related to factors such as emotional support, market facilities, the role of market leaders, the level of competition, as well as economic conditions and textile market trends which play a role in influencing their motivation. The work system has a significant influence on the work motivation of business actors because it involves important aspects such as funding sources, product promotion, management staff and business financial management. Suggestions for business actors in the Cipadu market: create a positive work culture, promote team collaborati
Pengaruh Kualitas Pelayanan Terhadap Minat Berkunjung ke Rumah Makan Payakumbuh Veteran Bintaro Hendradewi, Savitri; Sukma, Braja Eka; Achmadi, Mochamad
SEIKO : Journal of Management & Business Vol 7, No 2.1 (2024)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v7i2.7697

Abstract

This research aims to analyze the influence of service quality dimensions on customer interest in returning to the Veteran Payakumbuh Bintaro Restaurant. The background to this research is driven by the importance of service quality in the culinary industry to increase customer satisfaction and build loyalty. This research uses a quantitative approach with a multiple regression method involving four independent variables (responsiveness, assurance, empathy, physical evidence) and one dependent variable, namely interest in returning to visit. Data collection was carried out by distributing questionnaires with a Likert scale to 100 respondents selected by accidental sampling. The research results show that all dimensions of service quality have a significant influence on intention to revisit, with responsiveness having the greatest influence. The variables of assurance, empathy and concrete evidence also contribute significantly to increasing customer interest in returning. Based on these findings, it is recommended that restaurant managers increase staff responsiveness, provide assurance and empathy training, and ensure that the physical condition of the restaurant is always maintained. Customers are encouraged to provide constructive feedback and create a positive experience during their visit. Thus, good service quality can strengthen customer loyalty and increase the frequency of return visits.
PARIWISATA ERA DIGITAL: TANTANGAN DAN PELATIHAN BAHASA PERANCIS TERINTEGRASI UNTUK PEMILIK HOMESTAY DI DESA BOROBUDUR, MAGELANG Mustika, Amalia; Hendradewi, Savitri; Habibie, Fachrul Husain; Aryapranata, Ariawan; Oktarina, Dian
Jurnal Abdimas UNU Blitar Vol 6 No 2 (2024): Vol 6 No 2 (2024): Volume 6 Nomor 2 : Desember 2024
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/jppnu.v6i2.311

Abstract

Dalam era digital, pariwisata global mengalami transformasi yang signifikan, termasuk di Indonesia. Desa Borobudur, Magelang, sebagai salah satu destinasi wisata unggulan, menghadapi tantangan dalam mempertahankan daya saing di pasar global. Pemilik homestay di desa ini perlu mengadopsi teknologi digital dan meningkatkan kemampuan komunikasi mereka untuk memenuhi kebutuhan wisatawan internasional, khususnya dari negara-negara berbahasa Prancis. Penelitian ini bertujuan untuk mengkaji tantangan yang dihadapi pemilik homestay di Desa Borobudur dan menawarkan solusi berupa pelatihan bahasa Prancis yang terintegrasi dengan keterampilan digital. Pelatihan ini dirancang untuk meningkatkan kemampuan pemilik homestay dalam berinteraksi dengan wisatawan berbahasa Prancis serta memanfaatkan teknologi digital untuk promosi yang lebih efektif. Hasil penelitian menunjukkan bahwa pelatihan terintegrasi ini tidak hanya membantu meningkatkan kualitas layanan homestay, tetapi juga memperluas jangkauan pasar internasional dan berkontribusi pada peningkatan ekonomi lokal.
PENGARUH DAYA TARIK WISATA TERHADAP KEPUTUSAN BERKUNJUNG DAN KEPUASAN SEBAGAI VARIABEL INTERVENING DI MUSEUM GAJAH, JAKARTA INDONESIA Hendradewi, Savitri; Pangkerego, Eduard Rudolf; Chairani, Alda
Jurnal Pariwisata Vol 12, No 1 (2025): Jurnal Pariwisata
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/par.v12i1.25369

Abstract

ABSTRAK Industri pariwisata budaya di Indonesia, khususnya di Jakarta, memiliki potensi besar untuk berkembang, dengan Museum Gajah sebagai salah satu destinasi wisata yang menarik. Penelitian ini bertujuan untuk menguji pengaruh daya tarik wisata terhadap keputusan berkunjung dan kepuasan pengunjung, serta peran kepuasan sebagai variabel intervening di Museum Gajah. Pendekatan kuantitatif dengan metode analisis jalur (path analysis) digunakan untuk mengukur hubungan langsung dan tidak langsung antar variabel independen (daya tarik wisata) dan variabel dependen (keputusan berkunjung dan kepuasan pengunjung). Sampel penelitian terdiri dari 100 responden yang dipilih secara accidental sampling. Hasil analisis menunjukkan bahwa daya tarik wisata memiliki pengaruh signifikan terhadap kepuasan pengunjung (koefisien 1.613, t-statistic 4.022, p-value 0.000) dan keputusan berkunjung (koefisien 1.270, t-statistic 3.670, p-value 0.000), serta kepuasan pengunjung berperan signifikan dalam mendorong keputusan berkunjung kembali (koefisien 1.528, t-statistic 4.820, p-value 0.000). Kepuasan pengunjung juga berperan penting dalam mendorong keputusan berkunjung kembali. Analisis koefisien determinasi menunjukkan bahwa variabel daya tarik wisata dapat menjelaskan 53,6% keputusan berkunjung, dan 62,3% kepuasan pengunjung. Berdasarkan hasil penelitian, disarankan agar pengelola Museum Gajah meningkatkan kualitas koleksi artefak, memperbaiki fasilitas dan infrastruktur, menyediakan program edukasi interaktif, meningkatkan promosi melalui media sosial dan kerja sama dengan sekolah, serta melatih staf untuk memberikan pelayanan yang lebih baik, guna meningkatkan daya tarik wisata, kepuasan pengunjung, dan mendorong kunjungan ulang. Pemerintah DKI Jakarta perlu meningkatkan infrastruktur, aksesibilitas, dan promosi digital untuk menjadikan Museum Gajah sebagai destinasi wisata utama, sambil menyelenggarakan event bertema sejarah Indonesia untuk menarik pengunjung lokal dan mancanegara. Kata Kunci, Daya Tarik Wisata, Kepuasan Pengunjung, Keputusan Berkunjung ABSTRACT The cultural tourism industry in Indonesia, particularly in Jakarta, has great potential for growth, with the Elephant Museum being one of the attractive tourist destinations. This study aims to examine the impact of tourist attraction on visit decisions and visitor satisfaction, as well as the role of satisfaction as an intervening variable at the Elephant Museum. A quantitative approach with path analysis was used to measure the direct and indirect relationships between the independent variables (tourist attraction) and the dependent variables (visit decision and visitor satisfaction). The research sample consisted of 100 respondents selected through accidental sampling. The analysis results show that tourist attraction has a significant impact on visitor satisfaction (coefficient 1.613, t-statistic 4.022, p-value 0.000) and visit decisions (coefficient 1.270, t-statistic 3.670, p-value 0.000), with visitor satisfaction playing a significant role in encouraging repeat visits (coefficient 1.528, t-statistic 4.820, p-value 0.000). Visitor satisfaction also plays a crucial role in driving the decision to visit again. The coefficient of determination analysis shows that the tourist attraction variable explains 53.6% of the visit decision and 62.3% of visitor satisfaction. Based on the research findings, it is recommended that the management of the Elephant Museum enhance the quality of artifact collections, improve facilities and infrastructure, provide interactive educational programs, increase promotion through social media and collaboration with schools, and train staff to provide better service, in order to boost tourist attraction, visitor satisfaction, and encourage repeat visits. The DKI Jakarta government needs to improve infrastructure, accessibility, and digital promotion to make the Elephant Museum a main tourist destination, while organizing events themed around Indonesian history to attract local and international visitors. Keywords, Tourist Attractions, Visitor Satisfaction, Visiting Decisions
Travel to The City of Jakarta Using Public Transportation Swantari, Anita; Festivalia, Filma; Wicaksono, Haryo; Hendradewi, Savitri; Haryono, Joko
Jurnal Penelitian Pariwisata Vol 7 No 2 (2023): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v7i2.236

Abstract

This research aims to find out which tourists use public transportation provided by the DKI Jakarta Government. Public transportation is used to avoid traffic jams to get to tourist destinations comfortably and quickly. This research is qualitative research. The objects of this research are all public transportation places in the city of Jakarta and the seven tourist destinations most visited by tourists in Jakarta. The research was conducted by interviews and observations with the DKI Jakarta Transportation and Transportation Department and domestic and foreign tourists who use public transportation. The research results show that traveling to Jakarta using public transportation is a practical, efficient and often economical choice. Jakarta has various types of public transportation, including KRL, MRT, LRT, TransJakarta, Jaklingko, and online motorbike taxis, which can make it easier for tourists to explore various tourist attractions in this city. Jakarta has high safety standards in the field of public transportation, and passengers are expected to comply with applicable regulations and etiquette. Keywords: Public Transportation, Tourist Destinations
Governance of Homestay in Cibuntu Tourism Village, Kuningan Regency, West Java, Indonesia Savitri Hendradewi; Anis Darsiah; Irfal; Filma Festivalia; Anita Swantari
Journal of Hospitality Accommodation Management (JHAM) Vol. 4 No. 2 (2025): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v4i2.2198

Abstract

This study aims to analyze homestay governance in Cibuntu Tourism Village, Kuningan Regency, West Java, by highlighting interactions between stakeholders, community adaptation strategies, and opportunities for developing sustainable governance models. Homestays were chosen as the focus of the study because they are a crucial node in community-based tourism (CBT) practices and a key pillar of sustainable village tourism. The research method employed a qualitative approach with a case study design. Informants were selected through purposive sampling involving homestay owners, Pokdarwis (Tourism Group) administrators, village officials, and private sector partners. Data were obtained through in-depth interviews, participant observation, and documentation studies, and were then analyzed thematically. The results showed that families still manage most homestays without uniform service standards, although the family atmosphere is a key attraction. Pokdarwis plays a crucial role, but community participation remains limited. In conclusion, homestay governance needs to be strengthened through the principles of good governance, expanded participation, and the integration of sustainable tourism as recommendations for the development of other tourism villages in Indonesia.
Pengaruh Kualitas Makanan dan Harga Terhadap Keputusan Berkunjung di Rumah Makan Khas Betawi Babeh Sadeli, Tangerang Selatan Hendradewi, Savitri; Dewi, Triana Rosalina; Abduh, Mohammad Syaltut; Sakti, Pricilia Johani
YUME : Journal of Management Vol 6, No 3 (2023)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v6i3.6223

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas makanan dan harga terhadap keputusan berkunjung. Penelitian ini merupakan deskriptif kuantitatif yang menggunakan metode analisis regeresi berganda. Jenis penelitian ini adalah deskriptif kuantitatif menggunakan metode analisis regresi berganda. Populasi  dalam penelitian adalah seluruh pengunjung yang datang ke Rumah Makan Khas Betawi Babeh Sadeli, sedangkan jumlah sampel dalam penelitian ini berjumlah 100 responden. Teknik pengambilan sampel  menggunakan accidental sampling. Hasil penelitian menunjukkan kualitas makanan dan harga berpengaruh signifikan terhadap keputusan berkunjung. Kualitas makanan Rumah Makan Khas Betawi Babeh Sadeli sangat berpengaruh pada keputusan berkunjung, karena kelezatan dan konsistensi rasa menciptakan kesan positif, meningkatkan kepuasan pelanggan. Harga sangat memengaruhi keputusan berkunjung di Rumah Makan Khas Betawi Babeh Sadeli, karena keterjangkauan harga makanan dan minuman berpengaruh pada daya beli dan kepuasan pelanggan yang dapat mendorong pelanggan untuk kembali. Kata Kunci: Kualitas Makanan, Harga, Keputusan Berkunjung
PENGARUH KUALTAS PRODUK TERHADAP MINAT BELI MELALUI KEPUASAN KONSUMEN PADA MIE GACOAN DI PAMULANG, TANGERANG SELATAN, PROVINSI BANTEN Hendradewi, Savitri; Swantari, Anita; Suprina, Rina
JURNAL EKOBIS DEWANTARA Vol 7 No 2 (2024): JURNAL EKOBIS DEWANTARA
Publisher : Program Studi Manajemen Fakultas Ekonomi UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/ed_en.v7i2.4202

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk terhadap minat beli melalui kepuasan konsumen pada Mie Gacoan di Pamulang, Tangerang Selatan, Provinsi Banten. Penelitian ini menggunakan pendekatan deskriptif kuantitatif dengan menerapkan analisis jalur. Data dikumpulkan melalui penyebaran kuesioner dengan menggunakan skala Likert 1-5. Populasi dalam penelitian adalah selurung pengunjung yang datang pada Mie Gacoan di Pamulang, Sampel berjumlah 100 responden. Pengambilan sampel menggunakan teknik accidental sampling, Hasil penelitian menunjukkan kualitas produk berpengaruh signifikan terhadap minat beli melalui kepuasan konsumen. Mie Gacoan di Pamulang dikenal dengan kualitas produk yang memuaskan dan berdampak positif pada kepercayaan dan loyalitas konsumen, serta mempengaruhi minat beli, baik konsumen saat ini maupun potensial, melalui rekomendasi dari konsumen yang puas. Ini menegaskan bahwa kualitas produk menjadi kunci dalam menciptakan kepuasan konsumen yang berkelanjutan.
PENDAMPINGAN TRANSFORMASI HOMESTAY 5.0: OPTIMASI LAYANAN, DIGITAL MARKETING, DAN PAKET EDUWISATA PASCA COVID-19 DI KAMPUNG TAJUR, PURWAKARTA Amalia Mustika; Savitri Hendradewi; Fachrul Husain Habibie
BINA CIPTA Vol 4 No 2 (2025): BINA CIPTA
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/binacipta.v4i2.83

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memperkuat kapasitas pengelola homestay di Kampung Tajur, Purwakarta melalui penerapan program transformasi Homestay 5.0. Program ini berfokus pada tiga aspek utama, yaitu optimalisasi kualitas layanan berbasis kearifan lokal, penerapan digital marketing, serta pengembangan paket eduwisata di era pasca-COVID-19. Metode pelaksanaan menggunakan pendekatan partisipatif yang meliputi tahapan sosialisasi, pelatihan, pendampingan, implementasi teknologi, dan evaluasi. Hasil kegiatan menunjukkan adanya peningkatan yang signifikan pada pemahaman peserta mengenai layanan hospitality, keterampilan promosi digital, serta kemampuan dalam mengembangkan paket eduwisata berbasis potensi lokal. Luaran inovatif berupa QR Code homestay, papan informasi, dan video promosi turut memperkuat identitas digital Kampung Tajur sebagai desa wisata budaya Sunda. Kegiatan ini memberikan dampak positif terhadap peningkatan profesionalisme masyarakat, penguatan-branding pariwisata, serta terbangunnya kolaborasi berkelanjutan antara perguruan tinggi dan masyarakat lokal.
Co-Authors Adriani, Hanni Amalia Mustika Amalia Mustika Inong Amalia Mustika, Amalia Anita Swantari, Anita Aryapranata, Ariawan Chairani, Alda Darsiah, Anis Dewi, Triana Rosalina Fachrul Husain Habibie, Fachrul Husain Filma Festivalia, Filma Florensia Herienda Haryo Wicaksono, Haryo Haryono, Joko Heny Ratnaningtyas Herienda, Florensia Irfal Lestari Ningrum Lestari Ningrum, Lestari Mochamad Achmadi Mohammad Syaltut Abduh, Mohammad Syaltut Muhammad Tri Rahardika Suri Nurtanio, Tessina Liliani Oktarina, Dian Pangkerego, Eduard Rudolf Prasadja Ricardianto Prasadja Ricardianto, Prasadja Rianto Rianto Rina Suprina Sakti, Pricilia Johani Sukma, Braja Eka Suri, Muhammad Tri Rahardika Tessina Liliani Nurtanio Triana Rosalina Dewi