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Building Ecological Awareness: Implementing Environmental Ethics and Sustainability in Indigenous Communities Through a Traditional Ecological Knowledge Approach Taufik, Iqbal; Mustika, Amalia; Hidayat, Arif; Kogoya, Willius; Sutiapermana, Aden
IJCS: International Journal of Community Service Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v3i2.971

Abstract

Efforts to preserve the environment and sustainability on the island of Bali, especially in the Tenganan, Penglipuran and Trunyan Traditional Villages, through a traditional ecological knowledge approach. This program aims to increase ecological awareness and implement environmental ethics and sustainability in indigenous communities. Implementation methods involve surveys, education, training, program implementation, and evaluation. The results show that through comprehensive education and training, as well as the implementation of sustainable programs, communities can adopt environmentally friendly practices and preserve their traditional ecological knowledge. Program impact evaluation re-engages indigenous communities to obtain feedback, ensuring the program is sustainable and effective. In conclusion, this program succeeded in combining various approaches to create positive changes in behavior and attitudes towards the environment in Balinese traditional communities, as well as strengthening their traditional ecological knowledge.
PARIWISATA ERA DIGITAL: TANTANGAN DAN PELATIHAN BAHASA PERANCIS TERINTEGRASI UNTUK PEMILIK HOMESTAY DI DESA BOROBUDUR, MAGELANG Mustika, Amalia; Hendradewi, Savitri; Habibie, Fachrul Husain; Aryapranata, Ariawan; Oktarina, Dian
Jurnal Abdimas UNU Blitar Vol 6 No 2 (2024): Vol 6 No 2 (2024): Volume 6 Nomor 2 : Desember 2024
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/jppnu.v6i2.311

Abstract

Dalam era digital, pariwisata global mengalami transformasi yang signifikan, termasuk di Indonesia. Desa Borobudur, Magelang, sebagai salah satu destinasi wisata unggulan, menghadapi tantangan dalam mempertahankan daya saing di pasar global. Pemilik homestay di desa ini perlu mengadopsi teknologi digital dan meningkatkan kemampuan komunikasi mereka untuk memenuhi kebutuhan wisatawan internasional, khususnya dari negara-negara berbahasa Prancis. Penelitian ini bertujuan untuk mengkaji tantangan yang dihadapi pemilik homestay di Desa Borobudur dan menawarkan solusi berupa pelatihan bahasa Prancis yang terintegrasi dengan keterampilan digital. Pelatihan ini dirancang untuk meningkatkan kemampuan pemilik homestay dalam berinteraksi dengan wisatawan berbahasa Prancis serta memanfaatkan teknologi digital untuk promosi yang lebih efektif. Hasil penelitian menunjukkan bahwa pelatihan terintegrasi ini tidak hanya membantu meningkatkan kualitas layanan homestay, tetapi juga memperluas jangkauan pasar internasional dan berkontribusi pada peningkatan ekonomi lokal.
Hospitality English: Essential Phrases for Hotel and Tourism Professionals Marasabessy, Fachria Yamin; Mustika, Amalia; Indriyani, Susi; Amelia, Rizki; Rintaningrum, Ratna
International Journal of Educational Research Excellence (IJERE) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijere.v4i1.1303

Abstract

English is essential in the hospitality and tourism industry as the primary communication tool between hotel staff and international guests. Effective English communication enhances service quality, guest satisfaction, and the hotel's reputation in the global market. However, many hotels in Indonesia face challenges in maintaining consistent English standards, particularly in mastering key service phrases. This study aims to identify essential phrases for hotel professionals, evaluate their effectiveness, and analyze factors influencing English proficiency in hospitality settings. A mixed-methods approach with qualitative and quantitative descriptive methods was used. Data were collected through field observations, interviews with hotel managers and staff, and guest satisfaction surveys. Findings reveal that international hotels in major cities like Jakarta and Bali exhibit higher English proficiency compared to developing hotels in cities such as Bandung, Yogyakarta, Medan, and Surabaya. Contributing factors to better English standards include regular training, the use of standardized service scripts, and a work environment that necessitates English communication. In contrast, developing hotels struggle with challenges such as limited formal training, inconsistent English use, and low staff awareness of key service phrases. To address these issues, this study recommends strategies including real-life scenario-based training programs, language learning technology integration, periodic mentoring and evaluation, and the implementation of Standard Operating Procedures (SOPs) for service communication. These strategies are expected to improve hotel service communication, enhance guest satisfaction, and strengthen Indonesia’s hotel industry competitiveness on an international scale. By prioritizing English language training, hotels can create a more professional service environment, ensuring a seamless experience for international guests and fostering a strong global reputation.
The Influence of Leadership Style and Stakeholders on Sustainable Village Development Through Community-Based Tourism Habibie, Fachrul Husain; Nurbaeti, Nurbaeti; Mariati, Sri; Mustika, Amalia
Integrated Journal of Business and Economics (IJBE) Vol 9, No 2 (2025): Integrated Journal of Business and Economics
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijbe.v9i2.1022

Abstract

This research aims to analyze the influence of leadership style and stakeholders on community-based tourism and its impact on sustainable village development. Quantitative research was carried out by distributing questionnaires. The research method used is path analysis. The research location is in the Borobudur Tourism Village area. The objects of this research are community groups, business actors and local governments. The population in this study was 9,826 people. Meanwhile, the sample based on the Slovin formula was 385 people. Research findings show that a transactional leadership style focusing on supervision and direction increases community involvement in developing tourist villages. In addition, although stakeholders do not directly influence CBT, they still play an essential role in supporting infrastructure development and improving community skills through CSR funds. The development of sustainable tourism villages is more influenced by community collaboration, understanding of sustainability principles, and diversification of tourism products other than culinary. This research implies the need for tourism village managers to increase community involvement in every stage of development, diversify tourism products, and strengthen collaboration between government, the private sector and the community. Then, the use of technology and social media can expand market reach. At the same time, the community must play an active role in preserving culture and the environment to support the sustainability of tourist villages.
Analysis of Tourism Village Management in Wewengkon Kasepuhan Customary Citorek, Lebak Regency, Banten Province-Indonesia Mariati, Sri; Prabowo, Yogan Daru; Rahmanita, Myrza; Habibie, Fachrul Husain; Mustika, Amalia
Jurnal Penelitian Pariwisata Vol 7 No 2 (2023): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v7i2.233

Abstract

Wewengkon Adat Kasepuhan Citorek is a traditional rural area which is one of the priorities for tourism development in Lebak Regency. As a traditional village that has unique cultural potential, this area also has a variety of natural potential because of its position as an enclave area of the Gunung Halimun Salak National Park (TNGHS), so it is not surprising that this area is directed to be developed as a tourist village thanks to the potential it has. This research aims to identify and analyze tourist village management based on tourist village components in Wewengkon Adat Kasepuhan Citorek. The research method used is a descriptive analysis method by comparing conditions in the field with the theory of tourist village components. The results of this research are that the management of tourist villages in Wewengkon Adat Kasepuhan Citorek is still natural and there is no special tourism village management so that each village runs independently. Therefore, it is necessary to have a tourist village management institution with a cluster model so that each village complements and integrates each ODTW as a form of shared enthusiasm in managing tourist villages in Wewengkon Adat Kasepuhan Citorek. Keywords: Tourism Village, Tourism Village Components, Institutions, Management
Is The Instagram as A Homestay Selection in A Tourist Village? Mustika, Amalia; Ratu Bilqis, Linda Desafitri; Habibie, Fachrul Husain
Jurnal Penelitian Pariwisata Vol 8 No 2 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i2.268

Abstract

This research explores how Instagram is used to find homestay information in tourist village areas. Using a descriptive method and quantitative approach, data were collected through field surveys, Google Forms, and in-person interviews with participants from Jakarta.. The findings show that women prefer Instagram over men due to its image-centric nature, and young people aged 16-25 find it useful for homestay searches. Nonetheless, 27% of respondents express disagreement, stating that they primarily use Instagram for archiving photos and videos and favor online travel agent apps for booking accommodations. Nevertheless, 73% of participants concur that Instagram's features streamline the process of finding homestays. This study contributes to the tourism sector by highlighting Instagram’s potential to enhance homestay visibility, which could help improve the household economy in tourist villages. Keywords: Instagram, homestay, tourist village
Purchase Decision: Was It Affected By Product Innovation? (Purchases In Sour Sally Gandaria City South Jakarta) Osman, Ismeth Emier; Mustika, Amalia; Budiono, Anita
Jurnal Penelitian Pariwisata Vol 4 No 2 (2020): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v4i2.100

Abstract

Product innovation is the functional progress of a product that can make the product better than competitors' products. At least the newest product is better than the previous product. Because if a product has advantages, it will be seen as added value for consumers. This research aims to find out product innovations that influence consumer decision-making in buying Youghurt at Sour Sally. This research uses the descriptive correlational method. This study's population are all consumers who have shopped Black Sakura and White Skim at Sour Sally Gandaria City Jakarta. The sampling technique used is non-probability sampling, and the total number of respondents in this study was 89 people. To see the relationship level, the correlation coefficient of 0.662 means that the correlation of product innovation on purchasing decisions at Sour Sally Gandaria City Jakarta is strong and positive. So the purchasing decisions at Sour Sally Gandaria City Jakarta are influenced by product innovation by 43.82% and 56.18% influenced by other variables not examined in this study. Keywords: Product Innovation, Purchasing Decisions
Promotion of Instagram and Purchase Intention: A Case of Beverage Business at Covid-19 Pandemic Habibie, Fachrul Husain; Mustika, Amalia; Ratnaningtyas, Heny; Noveti, Velicia
Jurnal Penelitian Pariwisata Vol 5 No 1 (2021): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v5i1.115

Abstract

This study aims to analyze the effect of Instagram promotion on buying interest at Yogo Living World. This study uses a descriptive correlational method with a quantitative approach. The unit of analysis in this study is Yogo Living World consumers with a sample size of 100 individuals using probability sampling techniques. This study uses a simple linear regression test. The results of the descriptive statistical test show that: (1) Instagram promotion is in the fairly interesting category with an average score of 3.81 and (2) purchase intention is in the fairly interesting category with an average score of 3.87. The coefficient of determination test results show that the promotion factor of Instagram has an effect of 74.1% on buying interest at Yogo Living World and the remaining 25.9% is influenced by other factors that are not examined. The t test shows that Instagram promotion has a significant effect on buying interest at Yogo Living World. The culinary business is promoted through social media, especially Instagram, which can describe product profiles ranging from taste, appearance and service through videos displayed on social media. In Instagram promotions, the hashtag indicator adds hashtag variations, the number of hashtags, and provides special promotions for customers who use hashtags. Keywords: Promotion of Instagram, Purchase Intention, Yogo Living World
Penampilan Pramusaji Dan Citra Restoran Di Kabupaten Bogor (Cisarua – Cipayung) Mustika, Amalia; Achmadi, Mochammad; Desafitri, Linda
Jurnal Ilmiah Pariwisata Vol 22 No 3 (2017)
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v22i3.1168

Abstract

This study aims to determine whether the grooming standards affect the image of the restaurant. The study conducted in the scope of the Regional of Bogor. This research used descriptive method correlation and unit of analysis of this research was employees of restaurant in Cisarua and Cipayung, with number of respondents was 32 persons. The results of the study have shown that the grooming of waiter variable significantly influence the image of restoran with 0.584, it meant between grooming of waiter and the image of restoran had a sufficient or moderate relationship. the grooming of waiter could explain the influence in the image of the restoran at regional of Bogor for 34.11%. and the balance 65.89% is explained by other variables which did not included in the this research.
Penerapan Strategi “Work Family Conflict” Wanita Pekerja Sektor Pariwisata Dalam Berkontribusi Pendapatan Rumah Tangga (Studi Kasus Di Jakarta Selatan) Gantina, Devita; Mustika, Amalia; Rahmitasari, Nurima; Desafitri, Linda
Jurnal Ilmiah Pariwisata Vol 22 No 3 (2017)
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v22i3.1169

Abstract

Fenomena work-family conflict ini semakin menarik untuk diteliti mengingat banyaknya dampak negatif yang ditimbulkan, baik terhadap wanita bekerja itu sendiri, keluarganya maupun bagi organisasi tempat dia bekerja. Beberapa dampak negatif secara individual diantaranya adalah berkurangnya kepuasan baik dalam bekerja maupun dalam kehidupan rumah tangga, ketegangan dan stress pada diri wanita bekerja, gangguan kesehatan, dan ketidak harmonisi dan hubungan dengan anggota keluarga lain. Sedangkan dari sisi organisasi work-family conflict akan mengakibatkan berkurangnya komitmen karyawan pada pekerjaan yang akhirnya dapat mendorong perputaran tenaga kerja yang tinggi pada organisasi/ high turnover (Poelmans, 2001). Penelitian ini menggunakan metode kuantitatif deskriptif, dilaksanakan secara cross- sectional, teknik pengumpulan data dengan penyebaran kuesioner. Responden adalah wanita yang sudah menikah atau pernah menikah, yang bekerja di Hotel, Pusat Perbelanjaan, Restoran Dan Sekolah Pariwisata didaerah Jakarta Selatan. Penerapan Work Family Conflict pada wanita sektor pariwisata menunjukan mean terbesar ada pada kuesioner “merubah rencana” dengan nilai 3.53 dan terkecil ada pada kuesioner “tuntutan pada pekerjaan dengan nilai 2.26. Sedangkan untuk variabel y, yaitu strategi coping, mean terbesar ada pada kuesioner “Planning” dengan nilai 4.04 dan terkecil ada pada kuesioner “Suppression Of Competing Activities”dengan nilai 3.31. Sehingga dapat disimpulkan bahwa para wanita pekerja sektor Pariwisata melakukan strategi coping untuk meredakan stress dalam bekerja dengan melakukan Planning yaitu berusaha berpikir mengenai bagaimana caranya mengatasi sumber stres. Diketahui kontribusi pendapatan wanita terhadap total pendapatan kelurga secara keseluruhan wanita pekerja sektor industri pariwisata memberikan kontribusi sebesar 58,76% dalam perekonomian keluarga.