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Amaliya Amaliya
Fakultas Kedokteran Gigi, Universitas Padjadjaran Jl. Raya Bandung Sumedang Km. 21, Hegarmanah, Jatinangor, Sumedang, Jawa Barat, Indonesia 45363
Biochemistry, Genetics & Molecular Biology Dentistry Education Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Veterinary

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Journal : PERFORMANCE: JOURNAL OF ENGLSH EDUCATION AND LITERATURE

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THE INFLUENECE OF THE SMALL TALK STRATEGY ON PERSONAL BRANDING USED BY “JIMMY FALLON” IN YOUTUBE Amaliya, Amaliya; Mahmud, Murni; Burhamzah, Muftihaturrahmah
PERFORMANCE: JOURNAL OF ENGLISH EDUCATION AND LITERATURE Vol 3, No 4: November (2024) Performance: Journal of English Education and Literature
Publisher : State University of Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/performance.v3i4.67751

Abstract

Small talk is light-hearted conversation that is usually done to cure boredom or to start a conversation with someone new. Usually, the topics discussed in small talk are not very deep or serious, such as the weather, daily activities, or hobbies. The main purpose of small talk is to build intimacy or rapport with others. This research aims to find out the effect of small talk in introducing personal branding and how to make small talk with the public to introduce personal branding. This research uses descriptive qualitative methods in analyzing data. There are two sources used, namely Primary and secondary. According to Peter Montoya in Haroen (2014) there are 8 personal branding concepts that must exist in a public figure, including The Law of Visibility, The Law of Specialization, The Law of Unity, The Law of Leadership, The Law of Persistence, The Law of Personality, The Law of GoodWill, and The Law of Distinctiveness. Based on this research, we found 31 extracts included in 8 Specialization, 1 Leadership, 7 Personality, 4 Distinctiveness, 4 Visibility, 2 Unity, 4 Persistence, and 1 Goodwill. Keywords : Small Talk, Personal Branding, Jimmy Fallon,
Co-Authors Ajeng Puspitasari Akbar, Yun Mukmin Aldilla Miranda Burhamzah, Muftihaturrahmah Cahya Prasetyo , Budhi David Tjoea Devy Firena Garna Dinda Aulia Istiqomah Dwi Utari Rahmiati Istiqomah, Dinda Aulia Janti Rusjanti Janti Rusjanti, Janti Maria Theresia Beatrix Murni Mahmud Mutiara, Rahman Nasution, Dewi Lidya Ichwana Prajna Metta Pribadi, Snataka Randa, Yenny Djeny Ratna Indriyanti, Ratna Rina Putri Noer Fadilah, Rina Putri Noer Sri Tjahajawati, Sri Suhardjo Sitam, Suhardjo Wesilintang, Alit