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All Journal Gorga : Jurnal Seni Rupa JISIP: Jurnal Ilmu Sosial dan Pendidikan Abdi Masyarakat JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Abdurrozaq, Abdurrozaq
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Arts Humanities Education Energy Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Branding Barapan Kebo Berbasis CBT (Community-Based Tourism) di Kabupaten Sumbawa Abdurrozaq, Abdurrozaq; Deni, Gustu Rahma
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 1 (2023): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (336.2 KB) | DOI: 10.54371/jiip.v6i1.1441

Abstract

Barapan kebo merupakan salah satu destinasi wisata budaya di Kabupaten Sumbawa, Nusa Tenggara Barat. Namun, branding barapan kebo sebagai sebuah destinasi wisata budaya belum maksimal dilakukan. Wisatawan yang datang menyaksikan barapan kebo masih sangat minim. Strategi CBT (community-based tourism) sangat memungkinkan diterapkan karena barapan kebo memiliki masyarakat penyangga yang kuat, serta tren pariwisata dunia mengarah pada keunikan budaya. Melalui branding barapan kebo sebagai destinasi wisata budaya berbasis CBT diharapkan brand awarness barapan kebo semakin meningkat dan mampu menarik minat wisatawan domestik maupun asing datang berkunjung. Penelitian ini merupakan penelitian kualitatif dengan pendekatan studi kasus. Metode pengumpulan data melalui observasi, kajian pustaka, dan wawancara. Penelitian ini bertujuan menghasilkan strategi branding yang kreatif dan tepat sasaran melalui perancangan media komunikasi visual, seperti website, billboard, poster, banner, dan merchandise.
DevelopmentofMotifs: Designing the Barapan KeboMotif in Kre Alang Deni, Gustu Rahma; Abdurrozaq, Abdurrozaq
Gorga : Jurnal Seni Rupa Vol. 13 No. 2 (2024): Gorga : Jurnal Seni Rupa
Publisher : Fakultas Bahasa dan Seni Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gr.v13i2.63184

Abstract

The development of the Kre Alang motif (traditional Sumbawa Songket woven cloth) is currently limited to changing the shape and positioning of the motif, which is not very different from the existing motif. This makes the Kre Alang motif less developed and causes boredom among the artisans and consumers of this woven fabric. The objective of this research is to create Kre Alang woven motifs with ideas from one of the traditional games of the Sumbawa people, namely Barapan Kebo (buffalo race). This research employs a textile craft creation method, starting from the exploration stage, followed by design, and then embodiment. Research data was collected through observation, literature review, and interviews. The results of the research are two Barapan Kebo motif designs on Kre Alang woven cloth by incorporating several parts of the Barapan Kebo game which will be used as the main motif on Kre Alang woven cloth, including the buffalo head, joki, and kareng. In addition, Lasuji's motif is used as a supporting motif.
Perancangan Branding Kre Sesek Sentra Tenun “Karya Mandiri” Sumbawa melalui Media Desain Komunikasi Visual Abdurrozaq, Abdurrozaq; Rahma Deni, Gustu
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 6, No 1 (2022): JISIP (Jurnal Ilmu Sosial dan Pendidikan)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v6i1.2638

Abstract

This research was motivated by the condition of the weaving craftsmen at the “Karya Mandiri” Weaving Center Sumbawa who had difficulty in marketing the woven fabric products they produced, Kre Sesek (traditional woven cloth typical of Sumbawa). This study aims to design the branding of Kre Sesek Sentra Weaving “Karya Mandiri” Sumbawa to be better known by the wider community through the use of visual communication media. The research method used is a qualitative research method with a case study approach. Methods of collecting data through observation, literature study, interviews, and documentation. The research data obtained, then analyzed in order to develop the right branding concept. The branding concept used is KRESAMAWA (Kre Sesek Samawa)
Mascot Design as a Visual Icon for Janti Park Tourist Attraction Ningrum, Ninggar Mayang; Fionarizoca, Avierry; Abdurrozaq, Abdurrozaq
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 10, No 1 (2026): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Januari)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v10i1.9967

Abstract

This study aims to design a visual icon for Janti Park as a community-based identity for a local tourism destination. Although Janti Park has been widely recognized in the Solo Raya region, it has not yet established a consistent icon to represent its identity. The research employed a qualitative descriptive approach, involving in-depth interviews with the management of Bumdes Jaya Janti, direct field observations, and consultations with stakeholders. Academically, this research highlights the importance of community participation in visual identity design and contributes to the literature on local tourism branding. Practically, the icon serves as a branding strategy to strengthen Janti Park’s promotional efforts and ensure consistency in its visual identity. Socially, the icon reinforces community ownership of Janti Park and symbolizes appreciation for local stakeholders’ contributions.
Mascot Design as a Visual Icon of Janti Park Water Park Ningrum, Ninggar Mayang; Tomo, Sri; Febriyanto, R. Arie; Abdurrozaq, Abdurrozaq
Abdi Masyarakat Vol 7, No 2 (2025): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v7i2.9849

Abstract

This community service initiative was carried out to strengthen the visual identity of Janti Park, a water-based recreational site that previously lacked an official mascot to distinguish itself from similar destinations. The program focused on designing an icon as visual ambassador and a symbol of local pride. The implementation adopted a participatory approach through field observation, interviews with Bumdes Jaya Janti, design consultation, and promotional media application. The outcomes included the creation of a 2D mascot illustration, its application on signage boards and merchandise, and official registration under Intellectual Property Rights (IPR). The program successfully enhanced community involvement, reinforced Janti Park’s branding, and opened opportunities for creative economy activities. This project demonstrates that collaboration among academia, village governance, and local communities can produce sustainable innovations for tourism development.
Co-Authors Deni, Gustu Rahma Febriyanto, R. Arie Fionarizoca, Avierry Ningrum, Ninggar Mayang Rahma Deni, Gustu Tomo, Sri