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All Journal Kinesik JURNAL DESTINASI PARIWISATA Academica Jurnal Darma Agung Journal of Public Administration and Government (JPAG) Jurnal Sosiologi Andalas Devotion: Journal of Research and Community Service Jurnal Sosial, Politik dan Budaya (SOSPOLBUD) Socious Journal
Andi Mascunra Amir
Program Studi Sosiologi, Fakultas Ilmu Sosial Dan Politik, Universitas Tadulako
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Journal : Socious Journal

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Class Conflict in the Era of Consumerism: Proletarian Resistance to the Bourgeois Market Logic Sudirman, Sudirman; Amir, Andi Mascunra; Saleh, Mohammad
Socious Journal Vol. 3 No. 1 (2026): Journal Socious - February
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/ky65q179

Abstract

In contemporary capitalism, consumerism operates not only as a lifestyle pattern but also as a subtle mechanism of class domination that reshapes how exploitation and resistance are experienced. This study aims to analyze how bourgeois market logic obscures class conflict through consumption, datafication, and media culture, while proletarian resistance emerges in dispersed and hybrid forms across digital, cultural, and consumer spaces. A qualitative approach using a Systematic Literature Review (SLR) was employed, examining peer-reviewed journal articles published between 2021 and 2025 from multidisciplinary sources in political economy, sociology, and cultural studies. The data were analyzed thematically to identify patterns linking consumer culture, transformed exploitation, and new resistance practices. The findings reveal that consumerism normalizes inequality by commodifying identity and attention, while digital platforms intensify algorithmic control over labor and consumption. At the same time, resistance appears through anti-consumption movements, digital collectivism, financial activism, and the creation of alternative communicative spaces. The discussion shows that class conflict persists but is relocated from traditional workplaces to market, media, and digital arenas. In conclusion, understanding contemporary class struggle requires recognizing how everyday consumption becomes a site of domination and how proletarian resistance adapts within and against the structures of bourgeois market logic.
Co-Authors Abdul Kadir Patta Bolong, Hadisuddin Hasan Muhamad Hasan Muhammad Haslinda B Anriani, Haslinda B Ilyas Lampe Indah Ahdiah Juraid Abdul Latief Moh. Azan Arrahman Mohammad Saleh Muhammad Khairil Mustainah Mappatoba Poigi, Hapri Ika Suardin Abd. Rasyid Sudirman Sudirman Sudirman syufri syufri Zaiful Zaiful