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Assessing the impact of digital marketing optimization on the self-sustainability of agrotourism in Sumbergedang Village Sujono, Sujono; Juliati, Ratih; Pramuja, Risky Angga; Nurul, Mohamad
Journal of Enterprise and Development (JED) Vol. 5 No. Special-Issue-2 (2023): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v5iSpecial-Issue-2.8210

Purpose — This research delves into the evaluation of the impact of digital marketing optimization on the self-sustainability of agrotourism in Sumbergedang Village. The study aims to determine how the strategic utilization of digital marketing tools and techniques contributes to the overall sustainability of the agrotourism sector in this village.Method — To achieve this objective, a comprehensive analysis was conducted, considering various aspects such as online promotional efforts, social media engagement, and technology adoption among agrotourism businesses. Data was collected through surveys, interviews, and observation of agrotourism activities in the village.Result — Preliminary findings indicate a positive correlation between the implementation of effective digital marketing strategies and the sustainability of agrotourism ventures in Sumbergedang Village. Businesses that actively engaged in digital marketing activities experienced increased visibility, improved customer engagement, and a higher likelihood of repeat visits by tourists. These factors, in turn, have contributed to the self-sustainability of the agrotourism sector by generating steady income streams and supporting local livelihoods.Contribution — This impact analysis sheds light on the crucial role of digital marketing in fostering self-sustaining agrotourism in Sumbergedang Village. It underscores the importance of leveraging digital tools to enhance the visibility and appeal of agrotourism offerings, ultimately benefiting the local economy and promoting the long-term viability of this sector.

Vitamin E Supplementation to Quail (Coturnix-coturnix Japonica) Treated by Heat Stress: Effects on Blood Hematology Parameters Astuti, Farida Kusuma; Rinanti, Rosyida Fajri; Nurul, Mohamad; Tribudi, Yuli Arif
Jurnal Nutrisi Ternak Tropis Vol. 7 No. 2 (2024): JNT Jurnal Nutrisi Ternak Tropis September
Publisher : Faculty of Animal Science, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jnt.2024.007.02.7

Heat stress is a major problem in poultry farming. Environmental temperature and humidity greatly in fluence the performance of poultry, especially quails raised in tropical environments. Vitamin E is a fat-soluble vitamin that has an antioxidant effect. This study aimed to evaluate the effect of vitamin E supplementation on the blood profile of quails kept under heat stress. This study used 4 treatments of T0 as Control (Commercial Feed + Heat Stress 35 oC); T1 (Control + 100 mg of vitamin E/kg); T2 (Control + 150 mg of vitamin E/kg) and T3 (Control + 200 mg of vitamin E/kg). Observed parameters of leukocytes, heterophylls, lymphocytes and monocytes. The data was analyzed by Analysis of Variant (ANOVA) if there were differences between treatments, followed by the Duncan test. The observation results showed that the addition of vitamin E could increase the number of leukocytes, lymphocytes, monocytes and reduce the number of heterophytes and the H/L ratio of quail blood that experienced heat stroke. Based on the blood profile, the addition of vitamin E as much as 200 mg/kg in feed is able to reduce heat stress due to heat stress in laying quails.

Kegiatan Pengoptimalan Potensi Limbah Bolga (Kotoran Gajah) di Maharani Zoo & Goa dengan Konsep Tiga Pilar Untuk Mendukung Program Green Economy Widyastuti, Fikka Kartika; Hamzah, Amir; Iskandar, Taufik; Alfian, Rizki; Fikrinda, Wahyu; Wakhid, Wakhid; Agastya, I Made Indra; Nurul, Mohamad
Darmabakti : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 5 No 01 (2024): Darmabakti : Junal Pengabdian dan Pemberdayaan Masyarakat
Publisher : Lembaga Peneliian dan Pengabdian Masyarakat (LPPM) Universitas Islam Madura (UIM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31102/darmabakti.2024.5.01.01-07

Maharani Zoo & Goa di Kabupaten Lamongan memiliki permasalahan utama yaitu pembuangan kotoran hewan gajah dan hewan lainnya dalam jumlah yang relatif besar yaitu ±30 ton per bulan. Permasalahan limbah bolga ini belum mendapatkan solusi optimal sehingga hanya ditimbun di lokasi khusus tanpa adanya pengolahan lebih lanjut. Oleh karena itu, program ini bertujuan untuk mengolah potensi limbah kotoran gajah atau bolga menjadi produk-produk bernilai ekonomis dengan memanfaatkan teknologi dalam rangka mendukung program green economy. Metode yang digunakan dalam pengolahan bolga adalah menggunakan proses pirolisis untuk pembuatan produk briket dan pupuk organik padat, serta proses fermentasi untuk pembuatan pupuk organik cair. Adapun hasil dari kegiatan ini antara lain produk briket, pupuk organik padat dan pupuk organik cair, kerjasama antara perguruan tinggi dengan mitra, serta dokumen SOP pengolahan bolga. Sehingga dapat disimpulkan bahwa proses pengolahan bolga menjadi tiga produk tersebut telah membantu mitra mengatasi permasalahan limbah kotoran hewan.

KINERJA KESELURUHAN DAN EFEK PENINGKATAN KUALITAS AIR SUSU KAMBING PERAH PAKAN SUBTITUSI YANG DI FORMULASIKAN Nurul, Mohamad; Supartini, Nonok; Astuti, Farida Kusuma
BUANA SAINS Vol 25, No 1 (2025)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/bs.v25i1.7355

This research aimed to find a solution for substitute feed for animal feed that is economically complete and increases the omega content. The research method employed a quantitative descriptive approach with four treatments, and the test livestock consisted of dairy goats of the sapera type, with a lactation period of four treatments. The treatment is as follows: P0 : control ration (concentrate Feed), P1: concentrate+5% sancha ichi beans, P2 : concentrate+10% sancha ichi beans, P3 : concentrate+15% sancha ichi beans and corn stalk forage. The results of the analysis of variance showed that the addition of sancha ichi nuts at the 5% level in the concentrate addition increased the omega-9 fatty acid content of dairy goat's milk compared to the content of fatty acids 3 and 6 at the 10% and 15% levels.

Assessing the impact of digital marketing optimization on the self-sustainability of agrotourism in Sumbergedang Village Sujono, Sujono; Juliati, Ratih; Pramuja, Risky Angga; Nurul, Mohamad
Journal of Enterprise and Development (JED) Vol. 5 No. Special-Issue-2 (2023): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v5iSpecial-Issue-2.8210

Purpose — This research delves into the evaluation of the impact of digital marketing optimization on the self-sustainability of agrotourism in Sumbergedang Village. The study aims to determine how the strategic utilization of digital marketing tools and techniques contributes to the overall sustainability of the agrotourism sector in this village.Method — To achieve this objective, a comprehensive analysis was conducted, considering various aspects such as online promotional efforts, social media engagement, and technology adoption among agrotourism businesses. Data was collected through surveys, interviews, and observation of agrotourism activities in the village.Result — Preliminary findings indicate a positive correlation between the implementation of effective digital marketing strategies and the sustainability of agrotourism ventures in Sumbergedang Village. Businesses that actively engaged in digital marketing activities experienced increased visibility, improved customer engagement, and a higher likelihood of repeat visits by tourists. These factors, in turn, have contributed to the self-sustainability of the agrotourism sector by generating steady income streams and supporting local livelihoods.Contribution — This impact analysis sheds light on the crucial role of digital marketing in fostering self-sustaining agrotourism in Sumbergedang Village. It underscores the importance of leveraging digital tools to enhance the visibility and appeal of agrotourism offerings, ultimately benefiting the local economy and promoting the long-term viability of this sector.

Evaluation of Embryo Transfer Pregnancy in Beef Cattle Ngongo, Elrois; Nurul, Mohamad; Afrila, Akhadiyah
TRANSPUBLIKA INTERNATIONAL RESEARCH IN EXACT SCIENCES Vol. 4 No. 4 (2025): OCTOBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/tires.v4i4.1902

Embryo transfer is one of the reproductive biotechnologies that enables rapid and controlled improvement in genetic quality and livestock populations. This technology allows embryos resulting from fertilisation in superior donor cows to be implanted into recipient cows, thereby producing offspring with high genetic potential without reducing the reproductive capacity of the donor cows. This study aims to evaluate the success of embryo transfer (ET) in beef cattle and the factors influencing the birth rate of calves resulting from ET in Lamongan District. Embryo transfer is a promising assisted reproductive technology for accelerating genetic improvement in beef cattle. The research method used in this study is a literature review employing a quantitative descriptive approach. The study was conducted on community-owned embryo transfer farms in Lamongan District over two months, using eight beef cattle as recipients. Data collection methods involved obtaining data from secondary sources related to embryo transfer outcomes at community-owned embryo transfer farms in Lamongan District. The variable in the study was pregnancy rate. The results showed that the pregnancy rate reached 50%, consistent with the general success range for ET (40–70%). All pregnancies were achieved through embryo placement in the upper third of the uterine horn and natural oestrus synchronisation. However, all pregnancies ended in abortion during the second trimester (4–6 months of age). The main identified causes include unverified embryo quality, genetic incompatibility, environmental stress, micronutrient deficiencies, and inadequate post-transfer management. The evaluation showed farmers had varying education and experience, but lacked sufficient technical training.

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