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All Journal IJTIHAD Tasharruf: Journal Economics and Business of Islam Bidayah: Studi Ilmu-Ilmu Keislaman Al-Mustafid: Journal of Quran and Hadith Studies Jurnal Keuangan dan Perbankan Syariah Engagement: Jurnal Pengabdian Kepada Masyarakat PASAI : Jurnal Pengabdian kepada Masyarakat
Saragih, Eka Junila
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Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Journal : Engagement: Jurnal Pengabdian Kepada Masyarakat

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Digital Literacy Mentoring and Training Through Online Marketing for MSMEs Widiati, Ari; Saragih, Eka Junila
Engagement: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 1 (2025): May 2025
Publisher : Asosiasi Dosen Pengembang Masyarajat (ADPEMAS) Forum Komunikasi Dosen Peneliti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/engagement.v9i1.1971

Abstract

This community service program aims to improve digital literacy of MSMEs through mentoring and online marketing training. The Community-Based Research (CBR) approach is applied by involving students as facilitators to support knowledge transfer and implementation of digital literacy at the community level. The training includes the use of social media, e-commerce, and fintech as marketing tools. The results of the activity show that 70% of MSMEs have started to utilize digital platforms for promotion, with an increase in interaction on social media up to five times. However, there are challenges faced by MSMEs in implementing digital literacy including limited infrastructure, access to technology, and low understanding of data-based marketing strategies. Some MSMEs also experience obstacles in maintaining consistent promotions and adapting to technological changes. Therefore, ongoing assistance and synergy between academics, business actors, and the government are needed to ensure sustainable impact. This program proves that effective digital literacy can increase the capacity of MSMEs and students in the digital ecosystem, as well as encourage technology-based economic growth.
Co-Authors Abdurahman Abdurrahman Abdurrahman AR, Abdurrahman Ariza, Anggatia Atikha, Suci Bahrul Ulum Elisa, Ema Fitri Jayanti, Fitri Gemely, Delfina Gunawan, M. Wawan Helvira, Reni Intan Intan Khairunnisa, Dina M. Agus Muhtadi Bilhaq Majid, Nurchaliq Novita Nurjannah, Syamratun Rahmah Yulisa Kalbarini, Rahmah Yulisa Samsul Hidayat Widiati, Ari Yulia Yulia Zulinda, Nia