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All Journal JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Patria, Danet
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Factor Influencing Online Learning for Higher Education in Pandemic Covid-19 and Impact to Word of Mouth Achmadi, Hendra; Bernarto, Innocentius; Patria, Danet; Hutabarat, Moses; Pramono, Rudy
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3413

Abstract

With the Covid-19 pandemic in early March 2020 to 2021, it has changed the learning patterns of students in high school and students at universities or in higher education. This study was conducted to examine the factors that influence online learning from students at higher education universities, besides that in this study also to test whether the self-efficacy factor affects students at the university. This study uses a quantitative method, by taking primary data 112 primary data from universities, and distributed using google form. After the data is collected, using the confirmatory Composite Analysis method and also using PLS-SEM, to test whether there is a high correlation between factors or not. After knowing the components that affect online learning, the results show that Self Efficacy meets the criteria for confirmatory composite analysis testing, so that Self Efficacy becomes a reliable and valid dimension in Online Learning, and ranks first with an R2 of 0.821 which has an effect on Online Learning. In this study, online learning also has a major effect on WOM, which is 0.816 and can also be seen from R2 of WOM, which is 0.665 which is included in Moderate Predictive Accuracy, so it can be concluded that Online Learning has a strong influence on WOM of students who are studying during a pandemic, so that very influential on the marketing of the college.
HOW BRAND ENGAGEMENT, BRAND EXPERIENCE ON BRAND LOYALTY THROUGH BRAND TRUST AND BRAND COMMITMENT: SPOTIFY ONLINE MUSIC EVIDENCE Patria, Danet; Achmadi, Hendra; Wuisan, Dewi; Tampil Purba, John
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 3 (2023): JMBI UNSRAT Volume 10 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i3.50319

Abstract

In ancient times, humans listened to music using music records in the form of discs that were quite large. Then it developed into smaller discs, then added cassettes and radio. In this modern era, music preservation is received through online applications, and one application that provides these services is Spotify. But this success does not cover the importance of service factors to compete with other brands competitively. Therefore, this study uses quantitative methods to examine the factors influencing consumer loyalty as seen from the community's involvement, experience, Trust, and commitment to the Spotify brand. The Sampling technique uses a non-probability sampling approach. Data was collected using a purposive sampling technique, taking 351 respondents with had experience using the Spotify application. The measurement model for the inner model in this study was analyzed using AMOS 26. In the internal model, testing was discovered by using this study's R2, discriminant, and fitness models. The outer model research includes validity and reliability tests done with SPSS 26 application
Co-Authors Hendra Achmadi, Hendra Innocentius Bernarto, Innocentius Moses Lorensius Parlinggoman Hutabarat Pramono, Rudy Tampil Purba, John Wuisan, Dewi