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DIMENSIONS OF TOURISM DEVELOPMENT: TOURISM STRATEGIES AND PERFORMANCE INDICATORS (CASE STUDY IN PARIAMAN CITY) Yuliviona, Reni; Zaitul, Zaitul; Husna, Radiatul; Kamener, Dahliana
Jurnal Apresiasi Ekonomi Vol 12, No 1 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i1.744

Abstract

This research aims to examine the development of tourism strategies and performance indicators in Pariaman City West Sumatra.  The data used primary data that was obtained through focus group discussions and limited interviews with relevant informants, while the quantitative method used primary data was obtained through surveys and secondary data. The sample technique was the census method with 390 respondents. The data was processed using structural equation modelling with Smart-PLS 3.0 software. The research concluded that the city of Pariaman has adequate tourist destinations which are important factors in determining tourist satisfaction and intent to revisit in the future. The research showed Tourist image, reliability, and responsiveness affect significantly tourist satisfaction. Besides, tourist satisfaction affects significant on intention to revisit. Keywords: Performance, Strategy, Satisfaction, Intention to Return
The Antecedents of Celebrity Endorser, Content Marketing and Lifestyle on Purchase Intention Gusri, Kardandi; Kamener, Dahliana; Irda, Irda; Kamela, Ice; Trianita, Mery
ProBisnis : Jurnal Manajemen Vol. 15 No. 6 (2024): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

The purpose of this study is to analyze the influence of celebrity endorser, content marketing, lifestyle on purchase intention in Bukalapak E-commerce. The case study was conducted in Padang City. The research method is quantitative by using a questionnaire as a data collection instrument. Technique of taking samples was using purposive sampling techniques for sampling obtained 81 respondents. Data was analyzed by using Smart-PLS. The results of this study indicate that the Celebrity Endorser variable has a significant effect on Purchase Intention, Content Marketing has a significant effect on Purchase Intention, And Lifestyle has no effect significantly on Purchase Intention.
The Mediating Role Of Psychological Empowerment On The Effect Between Person-Organization Fit And Innovative Work Behaviour Winarsih, Putri Intan; Mulatsih, Listiana Sri; Kamener, Dahliana
Advances In Social Humanities Research Vol. 3 No. 9 (2025): Advances In Social Humanities Research
Publisher : Sahabat Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/adv.v3i9.473

Abstract

This study investigates the effect among person-organization fit on the innovative work behavior and psychological empowerment as mediating in the public sector of West Pasaman, drawing on the theoretical framework of Social Exchange Theory. Data were collected from 66 individuals working in public organizations and analyzed using the SEM-PLS 3.2.9 method. The findings highlight the crucial mediating role of psychological empowerment in the relationship between person-organization fit and innovative work behavior. This study contributes to the literature by emphasizing the importance of psychological empowerment in fostering innovative work behavior. The results show that person-organization fit has a positive and significant effect on both psychological empowerment and innovative work behavior. Furthermore, psychological empowerment positively and significantly influences innovative work behavior and mediates the relationship between person-organization fit and innovative work behavior. Additionally, it provides practical implications for enhancing person-organization fit and psychological empowerment to support a culture of innovation in the public sector.