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The Effect Of Price Policy And Experiential Marketing On Repurchase Intention Mediated By Customer Satisfaction (Study at PT. Maybank Indonesia Finance Regional Jakarta) Steven; Hery Winoto Tj; Eka Desy Purnama
International Journal of Science, Technology & Management Vol. 2 No. 6 (2021): November 2021
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i6.375

The increase in the number of motorized vehicles can be seen from the data released by the Central Statistics Agency (BPS) explaining that in 2019 the number of vehicles spread in Indonesia reached more than 133 million units where this number increased by around 5.3% compared to the previous two years. The distribution of the total number of vehicles consists of motorcycles, private cars, freight cars and buses. Of the total number of vehicles circulating in Indonesia in 2020, DKI Jakarta contributed about 17% or 20 million vehicles to the total, where the number of vehicles also increased very significantly compared to the previous year. Another surprising fact is that the number of vehicles circulating in Jakarta exceeds the population of Jakarta based on population census data in 2020 which only reached 10.56 million people. However, in 2020 a decline in sales in new car transactions due to the Covid-19 pandemic was also unavoidable so that it became a challenge for PT Maybank Indonesia Finance, especially for customers who had already made transactions, of course, to maintain retention from these customers so that the intention to make transactions emerged. /buyback through PT Maybank Indonesia Finance, which this requires appropriate and effective strategies. This research is a quantitative study with 111 respondents spread across DKI Jakarta, using SMARTPLS 3.3 data processing. The results of the study show that all of the hypotheses studied in this study have a significant influence, so that PT Maybank Indonesia Finance must pay attention to many things to maintain customer retention for re-transactions.

Analisis Struktur Industri Pupuk Berkaitan dengan Kebijakan Pemerintah di Sektor Industri Pupuk Eka Desy Purnama
Ilmiah Manajemen Bisnis vol. 10 no. 3 September 2010
Publisher : Ilmiah Manajemen Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

PENGARUH KUALITAS PELAYANAN DAN CITRA DOKTER TERHADAP LOYALITAS PASIEN YANG DIMEDIASI OLEH KEPUASAN PASIEN PADA PRAKTIK BERSAMA KRISNA MEDIKA SAMARINDA Luh Dwi Briliantari Libriana; Budi Haryono; Eka Desy Purnama
Journal of Social and Economics Research Vol 6 No 1 (2024): JSER, June 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i1.356

Hasil analisis menunjukkan beberapa temuan penting terkait pengaruh kualitas pelayanan dan citra dokter terhadap loyalitas pasien melalui kepuasan pasien. Pertama, kualitas pelayanan ditemukan memiliki dampak positif yang signifikan terhadap loyalitas pasien, dengan nilai P-Value 0,047 yang lebih kecil dari 0,05 dan nilai T-Statistic 1,990 yang lebih besar dari nilai t-tabel 1,660. Namun, kedua, citra dokter tidak terbukti memiliki pengaruh signifikan terhadap loyalitas pasien, sebagaimana ditunjukkan oleh nilai P-Value 0,123 yang lebih besar dari 0,05 dan nilai T-Statistic 1,541 yang lebih kecil dari nilai t-tabel 1,660. Selanjutnya, kualitas pelayanan dan citra dokter masing-masing berpengaruh positif terhadap kepuasan pasien. Kualitas pelayanan menunjukkan pengaruh positif yang signifikan dengan nilai P-Value 0,016 dan T-Statistic 2,240, sedangkan citra dokter memiliki dampak positif yang sangat signifikan dengan P-Value 0,000 dan T-Statistic 8,433. Kepuasan pasien juga terbukti memiliki pengaruh positif yang signifikan terhadap loyalitas pasien, dengan P-Value 0,005 dan T-Statistic 2,840. Meskipun begitu, kualitas pelayanan tidak secara langsung berdampak pada loyalitas pasien melalui kepuasan pasien, karena nilai P-Value 0,091 dan T-Statistic 1,689 tidak mencapai tingkat signifikansi yang diharapkan. Terakhir, citra dokter terbukti berpengaruh positif secara signifikan terhadap loyalitas pasien melalui kepuasan pasien, dengan P-Value 0,006 dan T-Statistic 2,724 yang melebihi nilai t-tabel yang telah ditentukan.

THE EFFECT OF SERVICE QUALITY AND PRICE PERCEPTION ON REVISIT INTENTION MEDIATED BY TRUST AT PRIMAYA HOSPITAL BETANG PAMBELUM PALANGKARAYA Asty Selevani; Eka Desy Purnama; Fushen
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 3 (2025): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i3.3127

This study aims to analyze the effect of service quality and price perception on revisit intention, with trust as a mediating variable, on health check-up (MCU) patients at Primaya Betang Pambelum Hospital, Palangkaraya. This study is motivated by the importance of understanding the factors that influence patient loyalty in health services. The study used a quantitative approach with the Structural Equation Modeling Partial Least Square (SEM-PLS) method. Data were collected through questionnaires distributed to patients who had used MCU services. The variables studied included service quality, price perception, trust, and revisit intention. The results showed that service quality had a significant positive effect on trust (β = 0.550; p = 0.000) and revisit intention (β = 0.313; p = 0.002). Likewise, price perception had a positive effect on trust (β = 0.357; p = 0.000) and revisit intention (β = 0.240; p = 0.003). Trust itself has been proven to have a significant effect on revisit intention (β = 0.334; p = 0.010). In addition, trust significantly mediates the relationship between service quality and price perception on revisit intention. In conclusion, service quality and price perception affect patient revisit intention both directly and indirectly through trust. Therefore, improving service quality and price affordability are key strategies to strengthen patient loyalty to hospital health services.

EMPLOYEE PERFORMANCE MEDIATED THE INFLUENCE OF TALENT MANAGEMENT WITH TRAINING AND DEVELOPMENT ON JOB PROMOTION AT PT PIB Irwan; Hery Winoto Tj; Eka Desy Purnama
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 1 (2024): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i1.1470

This research aims to determine the influence of talent management as well as training and development on job promotion which is mediated by employee performance. The background for the author to conduct this research is because internal company promotions still have a big opportunity to be improved through a good employee development system, which in the end will create employees with the expected competencies, so that they will be the best candidates to fill the positions needed in the company. later. Using a quantitative approach, this research involved 124 respondents who were PT PIB employees. The questionnaire was created based on indicators of the variables studied. Meanwhile, SmartPLS 4 is an application used in research data analysis techniques. The research results show a t-statistic value of 1.368 for the influence of talent management on job promotions, so talent management has no influence on job promotions. Then the t-statistic value for the influence of training and development on job promotion is 2.437, so training and development has a positive influence on job promotion. The t-statistic value is 2.307 for the influence of talent management on work performance, so talent management has a positive influence on employee performance. Then the t-statistic is 2.927 for the effect of training and development on employee performance, so training and development has a positive influence on employee performance. Employee performance positively mediates the influence of talent management on promotion, with a t-statistic value of 2.121. Furthermore, with a t-statistic value of 2.850, employee performance positively mediates the influence of training and development on job promotion. Employee performance, with a t-statistic value of 7.308, has a positive influence on job promotion, so employee performance has a positive influence on job promotion.

THE EFFECT OF COMMUNICATION AND WORKLOAD ON EMPLOYEE PERFORMANCE WITH WORK SPIRIT AS A MEDIATION VARIABLE Evelyne Wulan Ayu HW; Adrie Frans Assa; Eka Desy Purnama
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 1 (2025): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i1.2402

In today's modern era, many companies are required to be able to develop and improve human resources so that their performance can increase optimally. Companies need more high-quality human resources to be able to keep up with the tight competition in the beauty industry today. The development of technology and the growth of technology lately as well as the rapidly moving economic sector have an impact on the growth and development of many business worlds. Research on human resources has been widely conducted, especially on communication, workload and work spirit. This study aims to examine the factors that influence employee performance. The method used in this study is descriptive quantitative which discusses several variables that influence employee performance, namely work stress and workload and the role of work conflict as mediation. The formulation of the problem of this study is whether communication, workload and work spirit affect employee performance mediated by work conflict. The purpose of this study is to analyze the effect of communication and workload on employee performance mediated by work spirit. The sample in this study amounted to 179 respondents. Data were collected using a questionnaire on respondents. The data analysis technique used is the Structural Equation Model (SEM) with the SmartPLS Version 3 program. The analysis method uses a measurement model (validity and reliability test), structural model (R-Square), t-test, and mediation effect test. Significant influence between variables on t-Statistics, namely: (1) Communication affects employee performance (2.762), (2) Workload affects employee performance (6.624), (3) Work Spirit affects employee performance (4.879), (4) Communication affects work spirit (6.794), (5) Workload affects Work Spirit (4.554), (6) Work spirit significantly mediates communication on employee performance (3.562), (7) Work spirit significantly mediates partially work load on employee performance (3.930). Suggestions for the company are input for HRD or company owners so that they can complete communication, workload, and work spirit provided by the company to improve employee performance so that employees can work comfortably.

THE EFFECT OF SERVICE QUALITY AND HOSPITAL FACILITIES ON HOSPITAL IMAGE MEDIATED BY INPATIENT SATISFACTION AT S HOSPITAL BOGOR Margaretha Cecilia; Wani Devita Gunardi; Eka Desy Purnama
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 1 (2025): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i1.2424

In the competitive hospital industry environment, patient satisfaction serves as an important benchmark for the quality of services and facilities provided by hospitals. Patient satisfaction becomes a key determinant of a hospital's image in the eyes of the public. The purpose of this study is to analyze the influence of the quality of services and hospital facilities on the hospital's image, with patient satisfaction acting as a mediating variable. The research design is cross-sectional, employing a quantitative research method. The population in this study includes the inpatients at Hospital S in Bogor. The sampling method used probability sampling with a simple random sampling technique. Data collection was conducted using a questionnaire. Data analysis was performed using SEM-PLS. The results of the study indicate that the quality of service, hospital facilities, and patient satisfaction have a positive and significant impact on the hospital's image. The study also shows patient satisfaction mediates the relationship between the quality of service and hospital facilities and the hospital's image. This means that good quality service and hospital facilities will enhance patient satisfaction, which also indirectly improves the hospital's positive image in the eyes of the public.

THE INFLUENCE OF NURSE WORKLOAD AND MOTIVATION ON PATIENT SAFETY WITH KNOWLEDGE AS A MEDIATION VARIABLE IN TANGERANG CITY HOSPITAL Evy Herawati; Eka Desy Purnama; Wani Devita Gunardi
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 3 No. 5 (2023): September
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v3i5.1096

This study aims to determine how much influence the workload and motivation of nurses have on patient safety in Tangerang City Hospital. The number of samples in this study were 100 respondents. The data used is a type of quantitative data obtained from filling out questionnaires by selected respondents through simple random sampling. The analytical method used in this research is through the Structural Equation Model (SEM) approach using the Smart PLS program. The results of this study indicate that there is a significant effect of workload and nurse motivation on patient safety with knowledge as a mediating variable in Tangerang City General Hospital. The population of the study is limited to the Tangerang Regional Hospital. Further research is expected to be carried out in other locations so that a comparison of findings in studies related to patient safety can be carried out.

PENGARUH KUALITAS PELAYANAN DAN CITRA DOKTER TERHADAP LOYALITAS PASIEN YANG DIMEDIASI OLEH KEPUASAN PASIEN PADA PRAKTIK BERSAMA KRISNA MEDIKA SAMARINDA Luh Dwi Briliantari Libriana; Budi Haryono; Eka Desy Purnama
Journal of Social and Economics Research Vol 6 No 1 (2024): JSER, June 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i1.356

Hasil analisis menunjukkan beberapa temuan penting terkait pengaruh kualitas pelayanan dan citra dokter terhadap loyalitas pasien melalui kepuasan pasien. Pertama, kualitas pelayanan ditemukan memiliki dampak positif yang signifikan terhadap loyalitas pasien, dengan nilai P-Value 0,047 yang lebih kecil dari 0,05 dan nilai T-Statistic 1,990 yang lebih besar dari nilai t-tabel 1,660. Namun, kedua, citra dokter tidak terbukti memiliki pengaruh signifikan terhadap loyalitas pasien, sebagaimana ditunjukkan oleh nilai P-Value 0,123 yang lebih besar dari 0,05 dan nilai T-Statistic 1,541 yang lebih kecil dari nilai t-tabel 1,660. Selanjutnya, kualitas pelayanan dan citra dokter masing-masing berpengaruh positif terhadap kepuasan pasien. Kualitas pelayanan menunjukkan pengaruh positif yang signifikan dengan nilai P-Value 0,016 dan T-Statistic 2,240, sedangkan citra dokter memiliki dampak positif yang sangat signifikan dengan P-Value 0,000 dan T-Statistic 8,433. Kepuasan pasien juga terbukti memiliki pengaruh positif yang signifikan terhadap loyalitas pasien, dengan P-Value 0,005 dan T-Statistic 2,840. Meskipun begitu, kualitas pelayanan tidak secara langsung berdampak pada loyalitas pasien melalui kepuasan pasien, karena nilai P-Value 0,091 dan T-Statistic 1,689 tidak mencapai tingkat signifikansi yang diharapkan. Terakhir, citra dokter terbukti berpengaruh positif secara signifikan terhadap loyalitas pasien melalui kepuasan pasien, dengan P-Value 0,006 dan T-Statistic 2,724 yang melebihi nilai t-tabel yang telah ditentukan.

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