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All Journal JMB : Jurnal Manajemen dan Bisnis Dynamic Management Journal Community Services and Social Work Bulletin Innovative: Journal Of Social Science Research West Science Interdisciplinary Studies West Science Interdisciplinary Studies Global Insights in Management and Economic Research
Kartini, Raden Asri
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : West Science Interdisciplinary Studies

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Bibliometric Analysis on Ecotourism and Cultural Tourism Development Judijanto, Loso; Respati, Rella Dwi; Kartini, Raden Asri; Difinubun, Yusron
West Science Interdisciplinary Studies Vol. 3 No. 03 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i03.1784

Abstract

This study presents a bibliometric analysis of ecotourism and cultural tourism research using data from Scopus and visualization through VOSviewer. The analysis identifies key research trends, influential scholars, and international collaborations that have shaped the academic landscape in these fields. The findings reveal that ecotourism research has evolved from a primary focus on environmental conservation and biodiversity to a broader integration of cultural heritage, economic sustainability, and digital transformation. Thematic clusters indicate a growing interest in climate change adaptation, stakeholder engagement, and smart tourism applications. Co-authorship and country collaboration networks demonstrate that the United States, China, Indonesia, and Malaysia lead in research output and international partnerships. However, some regions remain underrepresented in global research efforts. Challenges such as balancing conservation with tourism growth, ensuring economic viability, and fostering inclusive governance structures persist. The study underscores the need for interdisciplinary approaches, policy interventions, and technological innovations to enhance sustainable tourism development. Future research should focus on climate resilience, social entrepreneurship, and the role of digital technologies in responsible tourism practices.
The Influence of Social Media Tourism Campaigns and Influencer Partnerships in Building Brand Equity of Destinations in East Java Rosalina, Tita; Respati, Rella Dwi; Kartini, Raden Asri
West Science Interdisciplinary Studies Vol. 3 No. 02 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i02.1700

Abstract

This study examines the impact of social media tourism campaigns and influencer partnerships on building destination brand equity in East Java. Using a quantitative research design, data were collected from 70 respondents through a structured questionnaire with items measured on a five-point Likert scale. Statistical analysis, conducted with SPSS version 25, revealed that both social media campaigns and influencer partnerships significantly and positively influence destination brand equity, with 68% of the variance explained by these variables. The findings highlight the synergistic effect of these strategies in enhancing brand awareness, perceived quality, and loyalty. Practical implications suggest integrating these approaches for effective tourism marketing.
Co-Authors Abdul Rohim, Abdul Adrial Adrial, Adrial Aliyah, Aliyah Amanda Amanda Judijanto, Loso Maulana, M. Ilham Nuranissa, Dinda Widy Respati, Rella Dwi Rosalina, Tita Sartika, Tik Tik Dewi Yusron Difinubun