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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah al-Uqud : Journal of Islamic Economics MALIA JURNAL MANAJEMEN BISNIS Pena Justisia: Media Komunikasi dan Kajian Hukum JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Populer: Jurnal Penelitian Mahasiswa Jurnal Mutiara Ilmu Akuntansi Jurnal Akuntan Publik IIJSE Journal of Islamic Economics and Finance Moneter : Jurnal Ekonomi dan Keuangan El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Muhammad Yafiz
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : MALIA

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Analysis of Micro, Small, And Medium Enterprises (MSMEs) Development Strategies With An Islamic Business Approach Ethics in Increasing Business Income Siregar, Nurhasanah; Muhammad Yafiz; Nasution, Juliana
MALIA: Jurnal Ekonomi Islam Vol 16 No 2 (2025)
Publisher : Department of Islamic Economics, Faculty of Islamic Religion, Yudharta University Pasuruan, East Java, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/ml.v16i2.6383

Abstract

Introduction: This study investigates the development strategy of Micro, Small, and Medium Enterprises (MSMEs) at RnD Snack Labuhanbatu Selatan through the perspective of Islamic business ethics. The research aims to explore how Islamic ethical values are integrated into business development to support sustainability and competitiveness. Methods: This research employs a qualitative descriptive approach by conducting in-depth interviews with business owners, employees, and three customers, as well as direct observation of operational activities. The data were analyzed using a combination of business strategy theory, Islamic business ethics principles, and the SWOT analysis framework. Results: The findings indicate that RnD Snack implements business strategies such as improving product quality, innovating menu options, enhancing customer service, promoting through social media, expanding market reach, and applying the Islamic marketing mix. All these strategies are aligned with Islamic ethical principles, including honesty, transparency, fairness, and generosity. Conclusion and suggestion: This study concludes that integrating Islamic business ethics into MSME development strategies contributes positively to sustainability and long-term performance. It is suggested that other similar businesses adopt ethical practices based on Islamic teachings to build customer trust and improve competitiveness.
Co-Authors Adriansyah Hidayat Afrizal Arnida Wahyuni Lubis Asmuni Azura Rizti Saladin Bintang Akbar Azhari Budi Hariyanto Dina Marni Hadi Mubarok Harahap, Muhammad Ikhsan Indah Ivanka Isna Khairani Juwita Dewi Br Pohan M Reyza Syuhada Marliyah Mawaddah Irham Muhammad Ramadhan Muhammad Syahbudi Musthapa Kamal Rokan Nadra Khalizah Siregar Nasution, Juliana Nur Fadhilah Ahmad Hasibuan Nurhasanah Siregar . Nurul Aflah Harahap Rahmi Syahriza Ratna Sari Dewi Rima Rizki Syahputri Sariati Nasution Sugianto Syahirah Syahirah Tri Auri Yanti Tuti Anggraini