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All Journal Jurnal Media Ekonomi Jurnal Manajemen Bisnis dan Organisasi Benefit : Journal of Bussiness, Economics, and Finance Journal of Business Administration and Strategy International Journal of Public Administration and Policy
Rosadi, Rama
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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PENGARUH ATMOSFER TOKO DAN CITRA TOKO TERHADAP KEPUTUSAN PEMBELIAN (SURVEI PADA PELANGGAN SUPERINDO SUPERMARKET KARAWANG) Rosadi, Rama; Kurniawan, Luluh Abdilah; Aziz, Syaefudin; Huda, Nurul; Seran, Sirilius
Jurnal Manajemen Bisnis Dan Organisasi Vol 2 No 1 (2023): Jurnal Manajemen Bisnis Dan Organisasi (JMBO)
Publisher : Yayasan Pendidikan Cahaya Budaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58290/jmbo.v2i1.130

Abstract

Tujuan penelitian ini adalah untuk mengetahui, menganalisis dan menjelaskan atmosfer toko, citra toko dan keputusan pembelian pada Superindo Supermarket Karawang. Penelitian ini dilakukan dengan menggunakan metode deskriptif dan verifikatif. Sampel dilakukan dengan menggunakan metode insidental sampling dengan jumlah sampel 345 responden dari populasi 40.000 pengunjung. Teknik analisis data yang digunakan yaitu teknik Analisis Rentang Skala dan Analisis Jalur dengan bantuan Method Of Succesive Interval. Dari hasil analisis data penelitian, diperoleh beberapa kesimpulan yaitu: 1) Atmosfer toko berada pada kriteria cukup setuju; 2) Citra toko berada pada kriteria setuju; 3) Keputusan pembelian berada pada kriteria setuju; 4) Terdapat korelasi antara atmosfer toko dan citra toko dengan kriteria kuat; 5) Terdapat pengaruh parsial antara atmosfer toko terhadap keputusan pembelian secara signifikan dan terdapat pengaruh parsial antara citra toko terhadap keputusan pembelian secara signifikan; 6) Terdapat pengaruh atmosfer toko dan citra toko secara simultan yang berpengaruh positif dan signifikan terhadap keputusan pembelian.
PENGARUH CUSTOMER EXPERIENCE DAN KEPUASAN TERHADAP LOYALITAS PENGUNJUNG DI WONDERLAND ADVENTURE WATERPARK KARAWANG Rosadi, Rama
Jurnal Media Ekonomi (JURMEK) Vol 26 No 3 (2021): Jurnal Media Ekonomi (JURMEK) Desember
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jurmek.v26i3.1518

Abstract

This study aims to test and analyze the influence of customer experience and satisfaction on visitor loyalty at Wonderland Adventure Waterpark Karawang. This research was conducted using quantitative methods with descriptive and verification analysis, namely collecting, presenting, analyzing, and testing hypotheses, as well as making conclusions and suggestions. The sample in this study amounted to 270 using the Non Probability Sampling technique with the incidental sample method. Based on the analysis that has been done, this research proves that the Customer Experience in Wonderland is good, Satisfaction at Wonderland is good enough and Visitor Loyalty is good. The correlation coefficient between the Customer Experience variable and satisfaction has a strong, positive and significant correlation level. The influence of the Customer Experience variable coefficient gives a greater contribution to visitor loyalty than satisfaction. The simultaneous influence of Customer Experience and Satisfaction on Visitor Loyalty is 70.1%, while the remaining 29.9% is the contribution of other variables not examined.
Dampak Ekonomi Digital Terhadap Ketenagakerjaan Di Indonesia Rosadi, Rama; Tomy, Chairian
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 1 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i1.1059

Abstract

Ekonomi digital telah mengubah struktur pasar kerja di Indonesia, memengaruhi permintaan tenaga kerja, keterampilan, dan pola kerja. Studi ini menggunakan metode deskriptif kualitatif berbasis literatur dan data sekunder untuk menganalisis dampaknya. Hasil menunjukkan pergeseran dari pekerjaan konvensional ke pekerjaan berbasis teknologi dan platform digital, seperti ride-hailing dan e-commerce. Sektor teknologi dan jasa digital berkembang pesat, sementara sektor tradisional menurun. Tantangan seperti kesenjangan keterampilan, ketidakpastian kerja, dan minimnya regulasi muncul. Diperlukan kebijakan adaptif agar tenaga kerja dapat mengikuti perkembangan dan ekonomi digital memberi manfaat luas bagi masyarakat.
An Analysis of Purchase Intentions for Cosmetic Products Using Tiktok Social Media Marketing Wijaya, Acum; Rosadi, Rama
Journal of Business Administration and Strategy Vol. 1 No. 1 (2025): January
Publisher : Universitas Indonesia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58290/jbas.v1i1.4

Abstract

It is impossible to separate the several digital platforms utilized in business marketing from the current environment. Tiktok, a digital platform that lets users upload videos, is one social media site that is seeing a sharp increase in users. According to data from the website data.goodstats.id, 112 million Indonesians use the Tiktok social media platform, ranking it second globally after 116 million users in the US. However, as part of the company's product marketing plan, Tiktok has not been utilized to its full potential in Indonesia. In light of these circumstances, the purpose of this study was to investigate and determine how Tiktok social media affects interest in purchasing cosmetics. This study employed a quantitative approach using a survey methodology. In the meantime, 100 students from three universities in the Bekasi Regency were given questionnaires to complete in order to collect data. The examination of the processed data reveals that interest in purchasing cosmetic products is influenced by Tiktok social media marketing.
Online Loans: A Solution or a Problem? Perspectives on Education and Society Rosadi, Rama
International Journal of Public Administration and Policy Vol. 1 No. 1 (2025): January
Publisher : Universitas Indonesia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58290/ijpap.v1i1.15

Abstract

The phenomenon of online loans, as one of the innovations in financial technology, has significantly impacted society, particularly younger generations, by offering quick and easy access to finances. This study aims to analyse the effects of online loans on financial literacy, social awareness, and character education, while also identifying educational measures to mitigate their negative impacts. Using a descriptive qualitative approach and thematic analysis, this research explores various aspects of individual behaviour related to online loans based on literature and previous studies. The findings reveal that university students are among the groups most vulnerable to consumptive behaviour due to low financial literacy. Furthermore, aggressive debt collection methods often impact users' mental health. The study underscores the importance of incorporating financial literacy into formal education systems as a mitigation strategy, and supports an interdisciplinary approach that integrates digital and financial literacy. The primary conclusion of this research is the need for stricter regulations and more comprehensive education to create a society that uses financial technology wisely. This study contributes to policy development and educational practices in the digital era to mitigate the negative impacts of online loans.
Co-Authors acum wijaya Aziz, Syaefudin Nurul Huda Sirilius Seran, Sirilius Tomy, Chairian