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ANALISIS PENGARUH KEPUTUSAN PEMBELIAN PELANGGAN LUWES PURWODADI DITINJAU DARI KUALITAS PELAYANAN, LOKASI, DAN HARGA Arma, Aulia; Rahmadi, Rahmadi; Pertiwi, Dyah Nurul Bayu; Sanjaya, Kharel Satriya
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 6 No 1 (2024): jurnal capital
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/capital.v6i1.205

The current development of the business world has resulted in every human being experiencing changes in patterns of increasingly fierce behavioral competition in the business world. Every company generally wants to be successful and superior in running its business. Every business actor must be sensitive to every change and place an orientation on customer satisfaction, one of which is purchasing decisions which are influenced by several factors, namely service quality, product price, and location. For this reason, this research aims to this research is to determine the influence of purchasing decisions on customers of Luwes Purwodadi in terms of service quality, location and price. The population in this study were all customers of customers of Luwes Purwodadi. Determining the sample in this research uses Accidental Sampling, namely sampling based on chance, meaning that if the researcher meets someone then that person can be used as a research sample, if the person they meet is suitable as a data source, and the main criteria being that the person they meet is a customer or consumers of customers of Luwes Purwodadi. The data collection method uses interview techniques and questionnaires with a Likert scale. The data analysis method uses the classic assumption test, multiple regression test, and hypothesis testing. The results of this research are that the service quality variable has a significance value of 0.000 < 0.05 and a t value of 3.948 > t table 1.986. So it can be said that service quality has a positive and significant effect on purchasing decision variables. The product price variable has a significance value of 0.000 < 0.05 and a t value of 7.170 > t table 1.986. So it can be said that product price has a positive and significant effect on purchasing decision variables. The location variable has a significance value of 0.466 > 0.05 and the calculated t value is 0.732 < t table 1.986. So it can be said that location does not affect purchasing decision variables. The conclusion that can be drawn from this research is that service quality has a positive and significant effect on purchasing decisions at the customers of Luwes Purwodadi. Product prices have a positive and significant effect on purchasing decisions at the customers of Luwes Purwodadi. Location does not have a significant effect on purchasing decisions at the customers of Luwes Purwodadi. It is hoped that further research can improve this research by analyzing other factors that influence purchasing decisions at the customers of Luwes Purwodadi, such as promotions, supporting facilities, and others.

The IMPACT OF WAGE SCALE STRUCTURE AND WORK STATUS PROTECTION ON EMPLOYEE LOYALTY Pertiwi, Dyah Nurul Bayu; Muzaroah, Siti; Sundari, Pipit
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 6 No 2 (2024): jurnal capital
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/capital.v6i2.236

The era of globalization with the elimination of trade barriers between countries has intensified business competition. One way to survive is to increase organizational productivity starting with improving human resource performance through salaries, wages, and performance-based rewards. This study aims to analyze the effect of implementing a wage scale structure and work status protection on employee loyalty at PT Apparel One Indonesia. This study involved 30 employees from the order management department as a population and sample. The variables studied were the Implementation of a Wage Scale Structure (X1), Work Status Protection (X2), and Employee Loyalty (Y). Data were collected through questionnaires and analyzed using validity, reliability, classical assumptions, and multiple linear regression analysis, t-test, F-test, and R² test. The results of this study confirm the importance of implementing a wage scale structure and work status protection as the main factors supporting increased employee loyalty. With a contribution of 43.1%, these two variables have a significant influence in building a positive relationship between the company and employees. This conclusion highlights that a fair and employee-oriented human resource management strategy not only improves individual performance but also creates long-term organizational stability. This research provides a strong basis for companies to continue to improve related policies and opens up opportunities for further studies on other variables that influence employee loyalty

Unionized Workforce and Employee Well-Being: A Comparative Study of Psychological Safety in Unionized vs. Non-Unionized Organizations Sundari, Pipit; Pertiwi, Dyah Nurul Bayu; Nugroho, Bayu Sapta Adi
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1144

This study explores the relationship between unionization and psychological safety as a determinant of employee well-being, using a qualitative comparative approach. By analyzing interviews with employees from both unionized and non-unionized organizations, the research identifies key differences in how institutional structures shape perceptions of voice, protection, and trust in the workplace. Findings reveal that unionized environments promote higher levels of psychological safety through formal grievance mechanisms, consistent managerial practices, and collective representation, enabling employees to express concerns without fear of retaliation. In contrast, non-unionized settings are often characterized by ambiguity, interpersonal dependency, and limited institutional safeguards, contributing to lower psychological security. The study contributes to the theoretical expansion of psychological safety by situating it within organizational systems and suggests practical strategies for enhancing employee voice and well-being across diverse organizational contexts.

Unionized Workforce and Employee Well-Being: A Comparative Study of Psychological Safety in Unionized vs. Non-Unionized Organizations Sundari, Pipit; Pertiwi, Dyah Nurul Bayu; Nugroho, Bayu Sapta Adi
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1144

This study explores the relationship between unionization and psychological safety as a determinant of employee well-being, using a qualitative comparative approach. By analyzing interviews with employees from both unionized and non-unionized organizations, the research identifies key differences in how institutional structures shape perceptions of voice, protection, and trust in the workplace. Findings reveal that unionized environments promote higher levels of psychological safety through formal grievance mechanisms, consistent managerial practices, and collective representation, enabling employees to express concerns without fear of retaliation. In contrast, non-unionized settings are often characterized by ambiguity, interpersonal dependency, and limited institutional safeguards, contributing to lower psychological security. The study contributes to the theoretical expansion of psychological safety by situating it within organizational systems and suggests practical strategies for enhancing employee voice and well-being across diverse organizational contexts.

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