Article Per Year (5 Year)
p-Index From 2021 - 2026
1.908
P-Index
This Author published in this journals
All Journal Daya Saing : Jurnal Ilmu Manajemen Jurnal Ekonomi dan Bisnis Indonesia Jurnal Ilmiah Raflesia Akuntansi Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Journal Of Human And Education (JAHE) Jurmas Azam Insan Cendikia Jurnal Ekonomi, Manajemen Bisnis, Syariah dan Teknologi
Tinaria, Lisa
Unknown Affiliation
Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
PERAN MIKRO-INFLUENCER DALAM MENINGKATKAN BRAND AWARENESS UMKM MELALUI INSTAGRAM MARKETING: STUDI KASUS MALIQUE.PROJECT Yulita, Rahma; Tinaria, Lisa
Jurnal Daya Saing Vol. 12 No. 1 (2026): JURNAL DAYA SAING (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v12i1.2684

Abstract

This research employs a qualitative approach with a case study method. Data were collected through in-depth interviews, non-participant observation of Instagram content, and documentation in the form of screenshots of the account profile and collaborative posts. The informants consisted of the MSME owner, micro-influencers involved in collaborations, and Instagram audiences, with identities anonymized to maintain research ethics. Data were analyzed using thematic analysis, supported by source and technique triangulation to ensure data credibility.The findings indicate that micro-influencers play a significant role as visual representations of the brand by being positioned as muses or models in Instagram content, even without descriptive captions. Such visual representation implicitly communicates the brand’s aesthetic identity, service quality, and positioning, thereby contributing to organic brand awareness. This study concludes that micro-influencers function not only as promotional media but also as strategic actors in visual-based brand communication that is particularly relevant for MSMEs.
Co-Authors Andariyani, Ira Meike Ferdiansyah Ferdiansyah Gusnafitri, Gusnafitri Kusdiana, Yayu Masril Masril Nuraini Nuraini Nusyirwan Nusyirwan Piliang, Arfah Rahayu, Eva Ulfah Rasmon Rio Azhari, Fahmi Sari, Maya Rizki Sitinjak, Marnala WIRDAYANI WAHAB, WIRDAYANI Wirdayani, Wirdayani Yulita, Rahma Zubir, Zubir