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All Journal Daya Saing : Jurnal Ilmu Manajemen INVEST : Jurnal Inovasi Bisnis dan Akuntansi Jurnal Akuntansi dan Keuangan Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Jurnal Manajemen, Akuntansi, Ekonomi Jurnal Penelitian dan Pengabdian Masyarakat Cahaya Pengabdian Research in Accounting Journal Eko dan Bisnis: Riau Economic and Business Review
Kusdiana, Yayu
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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KEPUTUSAN PEMBELIAN: LABEL HALAL, CITRA MEREK DAN KUALITAS PELAYANAN (STUDI KASUS KFC GIANT PEKANBARU) Kusdiana, Yayu
Jurnal Manajemen, Akuntansi, Ekonomi Vol. 2 No. 2 (2023): Jurnal Manajemen, Akuntansi, Ekonomi
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jmae.v2i2.403

Abstract

Penelitian ini dilakukan pada konsumen KFC Kota Metropolitan Pekanbaruuntuk mengetahui pengaruh label halal, citra merek dan kualitas pelayanan terhadap keputusan pembelian makanan cepat saji KFC Giant Metropolitan city Pekanbaru. Populasi penelitian ini terdiri dari semua konsumen pria dan wanita KFC Giant City Metropolitan Pekanbaru, dibatasi sebanyak 100 pelanggan yang berkunjung ke KFC Giant City Metropolitan Pekanbaru dan sekaligu dijadikan sampel atau disebut sampel jenuh atau sensus. Analisis data dalam penelitian ini adalah kuantitatif dengan menggunakan metode regresi linier berganda. Hasil penelitian ini menunjukkan bahwa label halal, citra merek (brand image) dan kualitas pelayanan berpengaruh terhadap keputusan pembelian restoran cepat saji KFC Giant kota metropolitan Pekanbaru. Hal ini terlihat dari nilai f hitung > f tabel atau 65,602 > 2,69 dan nilai signifikansi (sig.) < α = (0,05) atau 0,000 < 0,05. Koefisien determinasi yang dihasilkan sebesar 0,672 atau 67,2%, keputusan pembelian dipengaruhi oleh pelabelan halal, citra merek dan kualitas pelayanan, sisanya sebesar 32,8% dipengaruhi oleh faktor lain yang tidak termasuk dalam penelitian ini.
The Role of marketing mix (7P) Strategy Towards Customer Satisfaction Kusdiana, Yayu; Yulita, Rahma
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 5 No. 1 (2024): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v5i1.797

Abstract

KPPBC Type Madya Cukai Malang as part of the Directorate General of Customs and Excise is a government institution that has duties and authorities in the field of customs and excise. As a government bureaucracy engaged in the government service sector, the Malang Customs Office also applies the marketing mix (7P) to support service user satisfaction, the company's marketing system namely product, price, place, promotion, people, process and physical evidence. Service user satisfaction is one of the parameters that is continuously measured to improve public service performance in an effort to change the culture of service-oriented organisations. In addition, if there are still shortcomings, improvements can be made in a better direction. The research method used in writing this scientific work is a qualitative approach to thoroughly and comprehensively reveal all aspects related to the influence of the marketing mix on service user satisfaction at the Malang Customs Office. Data collection is done by conducting interviews and observations. The results of the study indicate that the product and promotion variables do not directly affect service user satisfaction, while the price, place, people, process and physical evidence variables affect service user satisfaction.  
GCG SEBAGAI VARIABEL MODERASI: CSR, IOS DAN STRUKTUR MODAL TERHADAP NILAI PERUSAHAAN SURYADI, NANDA; KUSDIANA, YAYU; YUSNELLY, ARIE
JURNAL AKUNTANSI DAN KEUANGAN Vol 14 No 1 (2025): Jurnal Akuntansi dan Keuangan
Publisher : Fakultas Ekonomi Universitas Islam Indragiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/jak.v14i1.4221

Abstract

This study aims to determine Good Company Governance (GCG) as a moderation variable: Corporate Social Responsibility (CSR), Investment Opportunities Set (IOS) and Capital Structure against the value of state - owned companies listed on the IDX in 2018-2022. Data analysis techniques using Partial Least Square (PLS) method. This study used causality research design. The results of the measurement and disclosure of CSR, capital structure and GCG do not affect the value of the company. However, IOS has a positive impact on the value of the company. GCG can moderate the relationship between CSR and capital structure on the value of the company. Unlike GCG, which cannot moderate the interaction between IOS and company values.
Pendampingan Penerapan Digital Marekting pada Usaha Batik Rumah Batik Andalan di Kabupaten Pelalawan Untuk Peningkatan Kapasitas Produksi dan Pemasaran Zanra, Sri Wahyuni; Kusdiana, Yayu
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 3 No. 3 (2025): August 2025
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v3i3.381

Abstract

This community service program aims to increase the production and marketing capacity of the Rumah Batik Andalan Batik Business in Pelalawan Regency through assistance in implementing digital marketing. The implementation method includes a participatory approach with stages of needs identification, training, intensive assistance, and evaluation of implementation results. The results of the community service program indicate that after receiving training and assistance, business owners are able to actively manage social media accounts, create engaging digital promotional content, and utilize marketplace platforms to expand their marketing network. Furthermore, there was a 35% increase in demand for batik products within two months of implementing digital marketing.
Model Altman’s Z-Score dan Springate Memprediksi Financial Distress (Studi Kasus Perusahaan Sub Migas yang Tercatat di BEI Tahun 2017 - 2020) nusyirwan, Nusyirwan; Kusdiana, Yayu; Tinaria, Lisa; Zubir, Zubir; Masril, Masril
Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Vol 3 No 1 (2023): Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi - Edisi Februari 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Mahaputra Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56870/ambitek.v3i1.78

Abstract

The increase in the average need for oil and gas for both the public and the industrial sector has forced Indonesian oil and gas companies to look for new oil reserves in the midst of declining oil and gas production from year to year. If Indonesian sub-oil and gas companies cannot survive in these conditions, they are likely to experience losses that will affect their financial position and will eventually face financial distress or be threatened with bankruptcy. The purpose of this research is to determine the prediction of bankruptcy in sub-oil and gas companies in Indonesia that are listed on the IDX. 2017 – 2020 using Altman's Z – score and Springate models. Using the purposive sampling method in sampling, 11 oil and gas mining sub-sector companies were listed on the Indonesia Stock Exchange in 2017 – 2020 from a total population of 44 companies obtained from the website www.idx.co.id as secondary data. The score of each model is calculated mathematically with the Microsoft Excel Office 2019 application, and then performs calculations to find the most accurate bankruptcy prediction model. The results show that the Altman Z-Score and Springate models in predicting bankruptcy have a low level of accuracy.
Penerapan e-payment Menggunakan QRIS Sebagai Inovasi untuk Mempermudah Transaksi Pada Talenta Cafe di Jalan Kasah Kusdiana, Yayu; Zanra, Sri Wahyuni
Cahaya Pengabdian Vol. 1 No. 1 (2024): Juni 2024
Publisher : Apik Cahaya Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61971/cp.v1i1.38

Abstract

Talenta Cafe is an UMKM in the culinary sector located in Tangkerang Tengah Subdistrict, Marpoyan Damai District, Pekanbaru which was founded in 2021. Talenta Café is a gathering place for young people in Pekanbaru and has comfortable, safe facilities, the food and drinks offered are not too expensive in compare it with other cafes and is accompanied by live music. This development answers the problems found in Talenta Café experience deficiencies in digital payments using today's technology. Therefore, in this development a QRIS payment application will be created as a digital payment which will make it easier for Talenta Cafe to market and develop its products. This design uses interview research methods, documentation and internet literature study. The method used in this community service is training in the use of QRIS.
PENGARUH KESELAMATAN DAN KESEHATAN KERJA TERHADAP KINERJA KARYAWAN PADA PT. KEBUN PANTAI RAJA Kusdiana, Yayu
Jurnal Daya Saing Vol. 4 No. 2 (2018): Tata Kelola, SDM, dan Perilaku Konsumen dalam Mendorong Pembangunan Ekonomi Lok
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v4i2.237

Abstract

Analisis Pengaruh Keselamatan dan Kesehatan Kerja Terhadap Kinerja Karyawan pada PT. Kebun Pantai Raja (KPR) PKS – Tanjung Pauh Kec. Sengigi Hilir Kab. Kuantan Sengingi Provinsi Riau. Tujuan penelitian ini untuk mengetahui pengaruh keselamatan dan kesehatan kerja terhadap kinerja karyawan pada PT. Kebun Pantai Raja (KPR) PKS – Tanjung Pauh Kec. Sengingi Hilir Kab. Kuantan Sengingi. Metode dalam penelitian ini menggunakan metode deskriptif kuantitatif. Sampel dalam penelitian ini sebanyak 58 orang dari 141 karyawan dengan menggunakan secara acak (Random Sampling). Pada penelitian ini menggunakan uji hipotesis yang terdiri dari uji F, dan uji t. Berdasarkan hasil uji F terbukti bahwa keselamatan dan kesehatan kerja berpengaruh signifikan terhadap kinerja karyawan , ditunjukkan dengan nilai Fhitung lebih besar dari Ftabel (31,061 >3,165). Berdasarkan uji t terbukti bahwa keselamatan kerja berpengaruh signifikan terhadap kinerja karyawan ditunjukkan dengan nilai thitung lebih besar dari ttabel (4,187 > 2,003) dan kesehatan kerja berpengaruh signifikan terhadap kinerja karyawan pada PT. Kebun Pantai Raja (KPR) PKS – Tanjung Pauh Kec. Sengingi Hilir Kab. Kuantan Sengingi ditunjukkan dengan nilai thitung lebih besar dari ttabel (4,224 > 2,003).
KOMPENSASI, LINGKUNGAN KERJA DAN KINERJA KARYAWAN (STUDI KASUS: RUMAH SAKIT IBU DAN ANAK ERIA BUNDA PEKANBARU) Kusdiana, Yayu
Eko dan Bisnis: Riau Economic and Business Review Vol. 9 No. 4 (2018)
Publisher : Sekolah Tinggi Ilmu Ekonomi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36975/jeb.v9i4.4

Abstract

The purpose of this study was to determine the effect of compensation and work environment on employees’ performance at RSIA Eria Bunda Pekanbaru. The method used in this research was quantitative descriptive method. The sample in this study were 55 people from 120 employees. The sample were taken by using random sampling (Random Sampling). The hypothesis in this study consist of F test, and T test. Based on F test result, it proved that compensation and work environment has significant effect to employee performance, indicated by value of Fcount which was bigger than Ftable (6,352 > 3,175). Based on T test proved that the compensation of work has not significant effect to employees’ performance which was shown by Tcount was bigger than Ttable (0,747 < 2,005) with significant level is 0,459 < 0,005. Work environment has significant effect to employees’ performance at RSIA Eria Bunda Pekanbaru. It was shown by Tcount value was greater than Ttable (3,367 > 2,005) with significant level is 0,001) < (0,005
PENGARUH KEPEMIMPINAN DAN BUDAYA ORGANISASI TERHADAP KINERJA PEGAWAI PADA BADAN PENGELOLAAN KEUANGAN DAN ASET DAERAH (BPKAD) KOTA PEKANBARU Kusdiana, Yayu
Eko dan Bisnis: Riau Economic and Business Review Vol. 9 No. 3 (2018)
Publisher : Sekolah Tinggi Ilmu Ekonomi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36975/jeb.v9i3.28

Abstract

The Influence Of Leadership And Organizational Culture On Employee Performance On Regional Financial Management And Asset Board (BPKAD) Pekanbaru City. The purpose of this study to determine the influence of leadership and organizational culture on the performance of employees at the Regional Financial Management and Assets (BPKAD) Pekanbaru. The method in this research using quantitative descriptive method. This study uses a population of censuses, that is, the entire population is sampled. The sample in this research is 44. Hypothesis test consist of F test, and t test. Based on F test result proved that leadership and organizational culture have influence with significant level 0,00 to employee performance at BPKAD Pekanbaru City, indicated by value Fhitung bigger than Ftabel (69,841> 3,23). Based on t test proved that leadership has significant effect on employee performance at BPKAD Pekanbaru City shown by tcount bigger than ttabel (4,103> 2,01808) and organizational culture influenced with significant level 0,00 to employee performance at BPKAD Pekanbaru City indicated by value thitung is bigger than ttable (4,896> 2.01808).
Capital Structure, Investment Opportunity Set, and Corporate Social Responsibility as Determinants of Firm Value in Indonesian State-Owned Enterprises Kusdiana, Yayu; Yusnelly, Arie; Firmansyah, Muhammad; Nguyen, Tran Thai Ha
Research in Accounting Journal (RAJ) Vol. 6 No. 2 (2025): RAJ (Research in Accounting Journal)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/raj.v6i2.10530

Abstract

This study examines the effect of Corporate Social Responsibility (CSR), Investment Opportunity Set (IOS), and Capital Structure on the firm value of State-Owned Enterprises (SOEs) listed on the Indonesia Stock Exchange (IDX) during the 2018–2022 period. Firm value represents investors’ assessment of a company’s future prospects and sustainability, particularly for SOEs that carry both economic and social responsibilities. This research adopts a quantitative approach with a causal research design, utilizing secondary data derived from published financial and annual reports. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to evaluate both the measurement and structural models. The findings reveal that the Investment Opportunity Set (IOS) has a positive and significant effect on firm value, indicating that growth opportunities and future investment prospects are strongly considered by investors in valuing SOEs. In contrast, Corporate Social Responsibility (CSR) and Capital Structure do not show a significant direct effect on firm value. These results suggest that market participants place greater emphasis on growth potential rather than on leverage decisions or CSR disclosures in assessing SOE performance. The model explains a substantial proportion of the variance in firm value, indicating that IOS, CSR, and Capital Structure jointly contribute to explaining firm valuation, although other factors beyond the model also play a role. This study contributes to the literature by providing empirical evidence on the determinants of firm value in Indonesian SOEs, highlighting the dominant role of growth opportunities in shaping market perception. The findings offer practical implications for policymakers and SOE management in formulating strategic financial and investment policies to enhance firm value.
Co-Authors Arie Yusnelly Masril Masril Muhammad Firmansyah Nguyen, Tran Thai Ha Nusyirwan Nusyirwan Suryadi, Nanda Tinaria, Lisa Yulita, Rahma Zanra, Sri Wahyuni Zubir, Zubir