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All Journal Jurnal Abdi Insani JPASDEV:Journal of Public Administration and Sociology of Development Komunika: Jurnal Ilmu Komunikasi ASPIRATION Journal Jurnal Netnografi Komunikasi
Supiyandi, Andi
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Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences

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ANALISIS SOFT-SELLING BRAND FASHION LOKAL PADA KONTEN TIKTOK @TENUEDEATTIRE Sefani, Hanin Fathinah; Wuysang, Julia Magdalena; Fernando, Joshua; Supiyandi, Andi
Jurnal Netnografi Komunikasi Vol. 3 No. 2 (2025): JNK National Accredited Rank. SINTA 5 based on SK KemdiktiSaintek RI No.10/C/C3
Publisher : Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59408/jnk.v3i2.72

Abstract

Tulisan ini bertujuan untuk menganalisis isi konten pada akun TikTok @tenuedeattire dalam menerapkan strategi soft-selling. Metode yang digunakan dalam penelitian ini adalah kualitatif dengan menggunakan Teknik analisis konten, di mana pengumpulan data dilakukan melalui dokumentasi dan observasi dari 4 video yang diposting oleh akun TikTok @tenuedeattire. Hasil penelitian ini menunjukkan bahwa pendekatan soft-selling efektif dalam menarik perhatian audiens, dengan penekanan pada parodi dan keterlibatan emosional yang tinggi. Implikasi dari penelitian ini menunjukkan bahwa brand fashion lokal dapat memanfaatkan platform media sosial seperti TikTok untuk meningkatkan visibilitas dan daya Tarik produk mereka, serta membangun hubungan yang lebih dekat dengan audiens.
REDEFINING CULTURAL DIMENSIONS: THE LIVED EXPERIENCES OF INDONESIAN INTERNATIONAL STUDENTS IN ASIA Fernando, Joshua; Supiyandi, Andi; Sulistiawati, Asri; Apriza, Dwi Kartini
ASPIRATION Journal Vol. 5 No. 2 (2024): November Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56353/aspiration.v5i2.105

Abstract

Many Indonesian Diaspora are studying as international students at various universities worldwide. Cross-cultural communication plays a vital role in actualizing Indonesian students, especially in interacting with local residents. This study aims to determine the pattern of cross-cultural interaction and understand the six cultural dimensions in the Asian continent through the perspective of the Indonesian Diaspora, namely Indonesian students abroad. This research examines the construction of meaning that occurs using research instruments in the form of in-depth interviews and documentation studies in the perspective of Hofstede's Cultural Dimension Theory. This research is based on the cross-cultural communication paradigm, namely dialectics as an integration between functionalist and critical paradigms with a descriptive qualitative research approach. The study results indicate a discrepancy between Hofstede's functional data and the social reality experienced by diaspora students. Several cultural dimensions, such as power distance, individualism vs collectivism, and indulgence vs restraint, experience reinterpretation in everyday social practices. Communities with low individualism scores tend to be closed to foreigners, while collectivist societies show openness and responsiveness to newcomers. These findings confirm that cultural dimensions are contextual and dynamic and are greatly influenced by the negotiation of meaning in intercultural social interactions. Thus, this study enriches the understanding of cultural flexibility and the importance of a micro approach in reading cross-cultural communication in international education.
Youth Empowerment: Case Study of West Kalimantan GenRe Ambassador Program 2024 Apriza, Dwi Kartini; Fernando, Joshua; Supiyandi, Andi
JPASDEV : Journal of Public Administration and Sociology of Development Vol 6, No 1 (2025): JPASDEV : Journal of Public Administration and Sociology of Development
Publisher : Fakultan Ilmu Sosial dan Ilmu Politik Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jpasdev.v6i1.91548

Abstract

The GenRe Ambassador Program in West Kalimantan strategically empowers teenagers, particularly by increasing their knowledge of reproductive health, building mutually supportive communities, and encouraging them to act as agents of change in their communities. This research aims to analyze the program's implementation using a participatory communication theory approach, involving two-way dialogue, active participation, heteroglossia, and dialogical interaction. This study was conducted using a qualitative method with a case study approach. Data were collected through in-depth interviews with six informants, including the West Kalimantan GenRe Forum Chair, GenRe Ambassadors, and other active members. Direct observations were also made to understand the program's dynamics. The study is based on participatory communication theory developed by Bessette (2004), which emphasizes the importance of active community involvement in development through dialogical and inclusive communication. The results show that the program increased teenagers' awareness of life planning and reproductive health, strengthened two-way dialogue, and built supportive social networks. However, social stigma surrounding discussions of reproductive health and limited facilities remain as challenges that need to be overcome. The implications of this research support the achievement of the SDGs, particularly SDG 3 (Good Health and Well-Being), SDG 4 (Quality Education), and SDG 5 (Gender Equality). With further support from the government and society, this program has great potential to evolve into a more effective and inclusive youth empowerment platform.
Representasi Daerah Istimewa Yogyakarta dalam Film Merindu di Jogja pada Konten YouTube @PaniaradyaKaistemewaan Sholihah, Wirda Amalia; Fernando, Joshua; Supiyandi, Andi; Lukitowati, Suci
KOMUNIKA Vol. 12 No. 2 (2025): Jurnal Komunika
Publisher : Universitas Muhammadiyah Prof. DR. Hamka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/komunika.v12i2.18544

Abstract

Daerah Istimewa Yogyakarta (DIY) has become a popular tourist destination in Indonesia, and this popularity is further enhanced by films as a promotional medium. The short film Merindu di Jogja, uploaded to the YouTube channel @PaniaradyaKaistimewaan on June 8, 2024, is one such example that centers its narrative on Yogyakarta. Based on this phenomenon, this study aims to explore the representation of DIY in the film Merindu di Jogja using a qualitative method with text analysis. The author selected six scenes for examination through John Fiske’s semiotic analysis, which is divided into three levels: the level of reality, the level of representation, and the level of ideology. The findings of this study show that Merindu di Jogja primarily introduces DIY. At the level of reality, DIY is visually represented through codes of appearance, behavior, and environment to illustrate the customs, culture, geography, history, and philosophical axis of Yogyakarta. The level of representation is conveyed through technical codes such as lighting, cinematography, music, and sound to strengthen the impressions or realities depicted in the film, helping viewers to grasp the meaning of each scene. Meanwhile, at the level of ideology, the actions and behavior of the main character, Regita, seek to portray DIY as a nationalist region that embodies Pancasila ideology in daily life. Furthermore, the semiotic elements representing DIY suggest that this film serves as a tool to promote DIY as an attractive, authentic tourist destination capable of offering memorable experiences.
PENINGKATAN LITERASI ESTETIS DAN KOHESI SOSIAL MASYARAKAT MELALUI PUISI BERBASIS KOMUNITAS DI KOTA PONTIANAK Hildawati, Hildawati; Larasati, Azizah; Teressa, Roma; Supiyandi, Andi; Fernando, Joshua
Jurnal Abdi Insani Vol 12 No 12 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i12.3209

Abstract

Poetry is a form of reflective expression that plays an important role in conveying cultural values, healing the soul, and forming the collective identity of society. However, the perception of the general public currently still sees poetry as a complicated and exclusive art due to a rigid teaching approach and focus on structural aspects. This community service aims to open access and bring poetry closer to the general public. The poetry workshop was held offline in Pontianak involving participants from various age and professional backgrounds, in collaboration with the Pontianak Poetry Community. The method used is a community-based descriptive qualitative approach, emphasizing the active involvement of participants in the process of reading, writing, and reflecting on poetry, with a focus on personal experiences and emotional expression. The results show that poetry can be accessed and used as a medium for inclusive and reflective expression, is able to dismantle elitist stigma, and strengthens social connections between participants through a process of joint expression and appreciation. These findings strengthen the role of poetry as a means of aesthetic literacy that has the potential to increase expressive awareness and social cohesion in society.  
Co-Authors Apriza, Dwi Kartini Asri Sulistiawati Fernando, Joshua Hildawati Hildawati, Hildawati Larasati, Azizah Lukitowati, Suci Sefani, Hanin Fathinah Sholihah, Wirda Amalia Teressa, Roma Wuysang, Julia Magdalena