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All Journal Transmisi: Jurnal Ilmiah Teknik Elektro Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Penelitian Ekonomi dan Bisnis Jurnal Transformatika Jurnal Manajemen Dayasaing Benefit: Jurnal Manajemen dan Bisnis Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal EMT KITA JURNAL MEDIA INFORMATIKA BUDIDARMA Jurnal Riset Ekonomi dan Bisnis Jurnal Informatika Universitas Pamulang SEIKO : Journal of Management & Business Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JAE (Jurnal Akuntansi dan Ekonomi) Jurnal Ilmu Manajemen dan Akuntansi Terapan Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Teknologi Dan Sistem Informasi Bisnis JURNAL ILMIAH FEASIBLE (JIF) Jurnal Manajemen Bisnis Eka Prasetya SMBJ: Strategic Management Business Journal Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal of Management and Digital Business Dinamika Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Neo Journal of economy and social humanities Jurnal Manajemen dan Dinamika Bisnis Moneter : Jurnal Keuangan dan Perbankan Innovative: Journal Of Social Science Research Indo-Fintech Intellectuals: Journal of Economics and Business AGRARIS: Journal of Agribusiness and Rural Development Research Jurnal Ekonomi dan Bisnis JER
Diana Aqmala
STIE TOTALWIN SEMARANG
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Upaya Peningkatan Keputusan Pembelian Sepatu Melalui Gaya Hidup, Kualitas Produk, dan Harga: Bahasa Indonesia Hidayat, Rafli Wahyu; Aqmala, Diana; Haziroh, Awanis Linati; Wismantoro, Yohan
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11844

Abstract

Sebuah penelitian telah dilakukan di Kota Semarang untuk menguji upaya peningkatan gaya hidup, kualitas produk, dan harga terhadap keputusan pembelian sepatu Converse. Metode yang digunakan adalah kuantitatif dengan menggunakan data primer yang diperoleh dari 110 responden melalui penyebaran kuesioner, serta data sekunder dari sumber seperti buku, jurnal, dan internet yang relevan dengan penelitian ini. Sampel dipilih secara purposif dengan kriteria tertentu. Hasil analisis menggunakan teknik regresi linear berganda menunjukkan bahwa upaya peningkatan keputusan pembelian sepatu Converse di Kota Semarang dipengaruhi secara positif dan signifikan oleh gaya hidup. Namun, kualitas produk tidak memiliki pengaruh yang signifikan terhadap Upaya peningkatan keputusan pembelian, sementara harga memengaruhi upaya peningkatan keputusan pembelian secara positif dan signifikan. Adjusted R2 sebesar 0,565 atau 56,5% menunjukkan bahwa gaya hidup, kualitas produk, dan harga secara bersama memberikan dampak sebesar 56% terhadap upaya peningkatan keputusan pembelian. Sisanya, yaitu 43,5%, mungkin dipengaruhi oleh variabel independen lain yang belum diselidiki dalam penelitian ini. Kata Kunci: Gaya Hidup, Kualitas Produk, Harga
Pengaruh Kepuasan Konsumen, Influencer Marketing, dan Varian Produk terhadap Keputusan Pembelian Produk So Nice Pratama, Yuko Kurnia; Aqmala, Diana; Sukono Putra, Febrianur Ibnu Fitroh
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Oktober: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i3.1367

Abstract

This study aims to analyze the influence of customer satisfaction, influencer marketing, and product variety on purchasing decisions for So Nice products. A quantitative approach was employed, using an online survey questionnaire distributed to respondents. Purposive sampling was used with criteria: respondents aged 17 years or older, having purchased So Nice products, and aware of So Nice advertisements featuring Asnawi Mangkualam. A total of 160 respondents participated, and the data were analyzed using classical assumption tests, multiple linear regression, and hypothesis testing with SPSS. The results showed that all three independent variables positively and significantly influence purchasing decisions. Customer satisfaction had the greatest, followed by product variety, and influencer marketing. These findings highlight the importance of product quality, diverse product offerings, and relevant marketing strategies in enhancing consumer purchasing decisions. Based on these findings, it is recommended that So Nice improve product quality and innovate new flavors that align with local market preferences. Marketing strategies using influencers should focus on credible figures in the culinary field. Future research is encouraged to explore other variables such as pricing and customer loyalty to broaden insights into consumer purchasing behavior.
PERAN PERSEPSI KEGUNAAN, PERSEPSI RISIKO, DAN EWOM TERHADAP SIKAP ATAS VTO DAN NIAT PEMBELIAN PADA KONSUMEN PRODUK KOSMETIK Wahyudyar, Aprillia Bunga Timur; Aqmala, Diana; Oktariza, Linda Ayu; Fatmawati, Elia Resha
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 3 (2024): Volume 7 No 3 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i3.29388

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh persepsi kegunaan, persepsi risiko, dan E-WOM terhadap sikap dan niat pembelian produk kosmetik menggunakan teknologi Virtual Try-On (VTO). Data dikumpulkan melalui survei online terhadap 115 responden perempuan berusia minimal 17 tahun yang memiliki pengalaman mencoba atau mengetahui fitur VTO. Teknik analisis yang digunakan adalah Structural Equation Modeling-Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa persepsi kegunaan dan E-WOM memiliki pengaruh positif terhadap sikap atas VTO, sedangkan persepsi risiko memiliki pengaruh negatif terhadap sikap atas VTO. Sikap atas VTO memiliki pengaruh positif terhadap niat pembelian produk kosmetik. Temuan penelitian ini memberikan kontribusi teoritis dan praktis. Secara teoritis, penelitian ini memperluas pemahaman tentang faktor-faktor yang memengaruhi sikap dan niat pembelian produk kosmetik menggunakan VTO. Secara praktis, temuan penelitian ini dapat membantu perusahaan kosmetik dalam mengembangkan dan memasarkan fitur VTO secara efektif.
KOMPAK: MEMBANGUNLOYALITAS KARYAWN COFFE SHOP LINGKAR MELALUI GAYA KEPEMIMPINAN,MOTIVASI KERJA DAN LINGKUNGAN KERJA ramadhan, ryan; Heri Saputra, Ian Febryan; Sukuno Putra, Febrianur Ibnu Fitroh; Purwatiningsih, Aris Puji; Wardhani, Masitha Fahmi; Aqmala, Diana; Ulfa, Adilla Kustya
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 4 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i4.4780

Abstract

Abstrak. Tingginya tingkat turnover di Coffee Shop Lingkar mengindikasikan rendahnya loyalitas karyawan yang diduga dipengaruhi oleh gaya kepemimpinan, motivasi kerja, dan lingkungan kerja. Penelitian ini bertujuan menganalisis pengaruh ketiga faktor tersebut terhadap loyalitas karyawan menggunakan pendekatan kuantitatif melalui penyebaran kuesioner berskala Likert kepada 36 responden yang ditentukan dengan teknik sensus. Data dianalisis menggunakan regresi linear berganda melalui IBM SPSS Statistics 27. Hasil penelitian menunjukkan bahwa gaya kepemimpinan, motivasi kerja, dan lingkungan kerja berpengaruh positif dan signifikan terhadap loyalitas karyawan, di mana motivasi kerja merupakan variabel yang paling dominan. Temuan ini menegaskan perlunya peningkatan motivasi karyawan, penerapan gaya kepemimpinan partisipatif, serta penciptaan lingkungan kerja yang kondusif untuk memperkuat loyalitas karyawan di Coffee Shop Lingkar.Kata Kunci: Loyalitas Karyawan, Gaya Kepemimpinan, Motivasi Kerja, Lingkungan Kerja
Augmented Retail Marketing: Comprehending Customer Satisfaction by AR Marketing Media Suryawijaya, Tito; Aqmala, Diana
Neo Journal of economy and social humanities Vol 2 No 4 (2023): Neo Journal of Economy and Social Humanities, December 2023
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v2i4.139

Abstract

This research aims to explore the role of Augmented Reality (AR) as a marketing medium in the context of the post-pandemic retail sector. This research adopts a quantitative approach using the SEM - PLS model. Data was obtained through an online survey using a Google Form-based questionnaire filled out by 100 respondents who had used the AR feature to purchase retail products more than twice. Research findings indicate that AR has great potential to increase customer satisfaction and influence consumer purchasing behavior in the post-pandemic retail sector. The implication of this research is that retail companies can utilize AR technology as an effective marketing tool to improve consumer experience, customer satisfaction and business growth. This research also contributes to the AR-based marketing literature, especially in the post-pandemic retail sector, which can be called "Augmented Retail Marketing". Thus, this research illustrates the important role of AR in shaping the future of retail marketing.
Peran Harga dan Promosi Sosial Media terhadap Keputusan Penggunaan melalui Kepercayaan Bajaj MaxRide Kota Semarang Windari Ayuningthyas, Siska; Aqmala, Diana; Wismantoro, Yohan; Ikasari, Hertiana
Jurnal Economic Resource Vol. 9 No. 2 (2026): April - September
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i2.2419

Abstract

Riset ini mengeksplorasi peran harga dan promosi media sosial terhadap keputusan penggunaan layanan Bajaj MaxRide dengan kepercayaan sebagai variabel mediasi. Data dikumpulkan melalui kuesioner purposive sampling dari 100 responden dan dianalisis menggunakan PLS-SEM di SmartPLS 4.0. Hasil riset mengindikasikan bahwa harga dan promosi media sosial berpengaruh positif terhadap kepercayaan, namun tidak langsung memengaruhi keputusan penggunaan. Kepercayaan terbukti memediasi hubungan tersebut secara signifikan, menegaskan peran pentingnya dalam mendorong pelanggan menggunakan layanan Bajaj MaxRide.
Strategi Pengembangan Kompetensi SDM IPTEK pada BRIDA Provinsi Jawa Tengah Tahun 2025: Analisis Berdasarkan Teori Kompetensi Jack Gordon Maulidya, Mayla Nur; Aqmala, Diana; Ingsih, Kusni; Purusa, Nanda Adhi
Jurnal EMT KITA Vol 10 No 3 (2026): JULY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i3.6287

Abstract

This study aims to analyze the strategy for developing the competencies of SDM IPTEK at the BRIDA of Central Java Province. The research is motivated by the phenomenon of insufficient competency and shortage of personnel in several functional positions, which hampers the implementation of regional research and innovation programs. This study adopts a qualitative approach with a case study method, where data were collected through observation, interviews, and documentation involving five key informants consisting of supervisors and staffs from the SDM IPTEK division of BRIDA Central Java. Data validity is ensured through triangulation techniques by cross-referencing the results of interviews, field observations, and internal document analysis. The research findings indicate that the competency development strategy at BRIDA Central Java is implemented based on Jack Gordon’s (1988) six competency indicators. This strategy produces fourteen competency development sub-themes in the form of technical dimensions, non-technical dimensions, mastery of hard skills, professional character building, role optimization, technical competence, work quality, self-integration, job satisfaction, work intellectuality, operational capacity, professional standards, work ethics, and work behavior. These findings confirm that the development of SDM IPTEK competencies at BRIDA Central Java is not only oriented toward increasing knowledge and skills, but also serves as a means of transforming attitudes and internalizing organizational values among employees.
Pengaruh Lingkungan Kerja, Gaya Kepemimpinan Transformasional, dan Beban Kerja terhadap Kinerja Karyawan Badan Kesatuan Bangsa dan Politik Provinsi Jawa Tengah Az-Zahra, Almun Farida Hanum; Sari, Raden Ayu Aminah Rizkia Puspita; Astuti, Sih Darmi; Ulfa, Adilla Kustya; Aqmala, Diana
Jurnal EMT KITA Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i4.6646

Abstract

Employee performance in government institutions still faces various obstacles that need to be addressed. This study aims to analyze the effect of work environment, transformational leadership style, and workload on employee performance at the National Unity and Politics Agency of Central Java Province. This study employed a quantitative associative method using a census technique involving 89 active employees as respondents. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression with SPSS 25. The results indicate that work environment has no significant effect on employee performance (sig. 0.078), whereas transformational leadership style (sig. 0.000) and workload (sig. 0.000) have a positive and significant effect on employee performance. Simultaneously, all three variables significantly influence employee performance with a contribution of 55.9%. In conclusion, transformational leadership style and proportional workload management are the dominant factors in improving employee performance compared to work environment conditions.
Pathways to Inclusive Agribusiness: Trust-Driven Ethical Consumption in Digital Agri-Food Platforms Ady, Rony Arpinto; Aryanto, Vincent Didiek Wiet; Aqmala, Diana
AGRARIS: Journal of Agribusiness and Rural Development Research Vol. 12 No. 1: January-June 2026
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/agraris.v12i1.1131

Abstract

Building resilient agri-food systems requires not only technological innovation but also consumer trust, ethical alignment, and inclusive digital platforms. This study examined how multidimensional consumption values relate to digital trust and how digital trust is associated with online ethical purchase intention (EPI) and agribusiness resilience in ethical agri-food e-commerce. The model also included post-purchase satisfaction as a reinforcing factor and perceived risk as both a boundary condition and a direct predictor of digital trust. Survey data from 253 consumers in Central Java who had prior experience purchasing ethically certified coffee through digital platforms were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results revealed that consumption values were positively associated with digital trust, which in turn was positively associated with EPI and agribusiness resilience. Post-purchase satisfaction was positively related to digital trust, whereas perceived risk was negatively related to digital trust and slightly weakened the relationship between consumption values and digital trust. Given the cross-sectional design and the predictive purpose of PLS-SEM, these relationships should be interpreted as predictive associations rather than causal effects. These findings highlight the importance of transparent information, credible certification signals, and risk-reduction mechanisms in supporting ethical consumption and more inclusive agribusiness outcomes. However, the generalizability of the findings was limited by the purposive sampling of experienced ethical buyers in a single region.
PENGARUH EMPLOYER BRANDING, REPUTASI PERUSAHAAN, DAN EKSPEKTASI KERJA TERHADAP MINAT MELAMAR KERJA MAHASISWA Rakha A'Rafi, Danendra; Sartika, Mila; Febriana, Artha; Aqmala, Diana
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 6 No. 1 (2026): Indo-Fintech Intellectuals: Journal of Economics and Business (2026)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v6i1.7098

Abstract

Tujuan penelitian ini adalah untuk menguji dampak employer branding, reputasi perusahaan, dan ekspektasi pekerjaan terhadap niat melamar pekerjaan mahasiswa Program Studi Manajemen di Universitas Dian Nuswantoro Semarang, Angkatan 2022. Pendekatan kuantitatif digunakan dalam penelitian ini. Pengambilan sampel bertujuan (purposive sampling) digunakan untuk memilih sampel sebanyak 150 responden dari 558 mahasiswa yang menjadi populasi penelitian. Kuesioner Google Form dengan skala Likert 1 hingga 5 digunakan untuk mengumpulkan data secara daring dan mengukur pendapat responden. Dengan menggunakan perangkat lunak SPSS 25, regresi linier berganda digunakan untuk mengevaluasi data penelitian pada tingkat signifikansi 0,05. Hasil riset mengindikasikan bahwa (1) niat untuk mengajukan permohonan kerja dipengaruhi dengan cara yang positif dan signifikan oleh employer branding sebagai penyedia lapangan kerja; (2) niat untuk mengajukan permohonan kerja dipengaruhi secara positif dan signifikan oleh reputasi perusahaan; serta (3) niat untuk mengajukan permohonan kerja dipengaruhi dengan cara yang positif dan signifikan oleh harapan terhadap pekerjaan. Tes simultan mengungkapkan bahwa keinginan melamar pekerjaan dipengaruhi secara signifikan oleh ketiga faktor independen tersebut secara bersamaan (sig. 0,000 < 0,05). Nilai R-squared yang mencapai 0,736 mengindikasikan bahwa elemen-elemen yang tidak dianalisis dalam studi ini berkontribusi sebesar 26,4% terhadap perbedaan minat mahasiswa dalam mencari pekerjaan.
Co-Authors Abd. Rasyid Syamsuri Abu Salam Acoktang, Acoktang Adilla Kustya Ulfa Aflit Nuryulia Praswati Alpiana, Vika Althaf, Sayyida Alzami, Farrikh Amalia Nur Chasanah Amelia, Zairina Anggi, Lusi Setia Aprilya, Dandy Ariati Anomsari Arifiana, Latifa Awanis Linati Haziroh Az-Zahra, Almun Farida Hanum Cahya, Handy Nur Cakranadi, Muhamad Candra Irawan Damar, Haunan Dewi Agustini Santoso Dwi Eko Waluyo Eggy Ramanda, Noveca Eko, Dwi Ervina, Mareta Fatmawati, Elia Resha Febriana, Artha Febrianur Ibnu Fitroh Sukono Putra Hallang, Andi Hariyadi, Guruh Taufan Hartanti, Anita Heri Saputra, Ian Febryan Hertiana Ikasari Hidayat, Rafli Wahyu Ida Farida Ifan Rizqa Ika Novita Dewi Juliana, Laras Kharisma, Novia Putri Kusni Ingsih Kusuma, Pradana Jati Lesmarna, Salsabila Putri Maharani, Ovin Mahmud Mahmud Masitha Fahmi Wardhani Maulidya, Mayla Nur Megantara, Rama Aria Mila Sartika, Mila Mudinillah, Adam Muhammad Alvinnur Budiansyah Mujib, Miftachul Novianti, Astrid Oktariza, Linda Ayu Oktavia Ayu Lestari Oktoriza, Linda Ayu Ovi Kusumawardani, Ovi Perdana, Tito Aditya Piji Pakarti Pratama, Yuko Kurnia Puji Purwatiningsih, Aris Purusa, Nanda Adhi Rakha A'Rafi, Danendra Ramadhan Rakhmat Sani Ramadhan, Ryan Ricardus Anggi Pramunendar Rony Arpinto Ady, Rony Arpinto Safitri, Maria Samasta, Almira Santi Sari, Raden Ayu Aminah Rizkia Puspita Sartika, Desta Pasura Setiawan, Aries Sih Darmi Astuti Silvia Damayanti SUCI NURYANI Sukuno Putra, Febrianur Ibnu Fitroh SURYAWIJAYA, TITO Suryawijaya, Tito Wira Eka Suseno, Rian Adi Syaifuddin, Mukhammad Taufan Hariyadi, Guruh Trianovita, Helena Ade Tsalitsa, Utia Ulfa, Adiila Kustya Ulya, Salma Novita Vincent Didiek Wiet Aryanto Wahyudyar, Aprillia Bunga Timur Wardani, Silvia Kusuma Wibowo, Isro' Rizky Wibowo, Mochammad Eric Suryakencana Windari Ayuningthyas, Siska Wismiyanti, Rizki Kamila Yohan Wismantoro Yovita, Lenni Zakaria, Fakhmi