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All Journal Journal Of Humanities Community Empowerment Jurnal Bisnis dan Komunikasi Digital Jurnal Parenting dan Anak Jurnal Desain Komunikasi Visual MEDIAKOM : Jurnal Ilmu Komunikasi Studies in Social Sciences and Humanities POLITICO
Soeharno, Ageng
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Religion Agriculture, Biological Sciences & Forestry Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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ANALISIS WACANA KRITIS SIFAT KONSUMERISME DI BULAN RAMADAN PADA IKLAN MARJAN BUDOIN 2025 “CALON ARANG” Muhammad, Fitra Rahmayufa; Soeharno, Ageng
MEDIAKOM Vol. 9 No. 02 (2026): Mediakom, Februari 2026
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/mediakom.v9i02.5036

Abstract

The phenomenon of the commodification of religious and cultural values in Ramadan advertisements, particularly in the Marjan Budoin 2025 advertisement "Calon Arang," indicates a shift in the spiritual meaning of Ramadan toward excessive consumption practices. The advertisement not only presents products as a complement to the celebration, but also normalizes the consumption of branded products as a central part of celebrating the holy month. This study aims to analyze the image of consumption constructed in the Marjan Budoin 2025 advertisement and identify changes in the meaning of Ramadan worship that are shaped into a consumptive lifestyle through visual and narrative elements. This study uses a qualitative approach with Norman Fairclough's critical discourse analysis model. Data were collected through observation and documentation, validated through interviews with experts, and then analyzed based on three dimensions: text structure, discourse production practices, and socio-cultural practices. The results show that the advertisement frames consumption as a symbol of family happiness and emotional recovery, positions Marjan products as an image of spiritual well-being, and reinforces the norm of purchasing products during Ramadan celebrations. This condition indirectly places the value of simplicity as an aspect that is increasingly marginalized in popular culture.
A Political Communication Analysis of Prabowo Subianto's First Official Speech Soeharno, Ageng; Thamrin , Mohammad; Siswanto, Edhi
POLITICO Vol. 25 No. 2 (2025): JURNAL POLITICO FISIPOL
Publisher : Universitas Muhammadiyah Jember Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/politico.v25i2.4134

Abstract

Political communication is a method used by political figures to convey messages to the public about power, government, and public policy in order to influence their beliefs, behavior, and attitudes toward politics in order to achieve specific political goals. Likewise, for a large country like Indonesia, the political communication of an elected and newly inaugurated president is a highly significant topic of discussion. As a country undergoing a presidential transition, the new president's welcome is likely to be crucial for the continuity of the nation and state within the Unitary State of the Republic of Indonesia. The words spoken by a president at his inauguration are invaluable for his future work plans after his inauguration. Some words carry profound meaning that deserve further study as lessons for all of us, so that the world knows that these words have significance as a president's work plan and work patterns in leading this great nation. Thus, the continuity of national life can be seen in President Prabowo Subianto's inaugural speech. Essentially, if we examine the speech closely, we will find many ambiguous sentences that require further study. In this article, all these ambiguous sentences will be studied and examined further so that their meaning is clear.
Co-Authors Alrozan, Zufar Edhi Siswanto Faozen Faozen Muhammad, Fitra Rahmayufa Pamungkas, Abad Adi Rizkika, Haressa Lintang Rofifah, Salsabila Adha Siswanto, Edhi Susena, Prayoga Adi SYAHFRUDIN ZULKARNNAENI, ACHMAD Thamrin , Mohammad Wicaksono, Itok