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All Journal Responsibilitas Abdi Masya MASSIVE: Jurnal Ilmu Komunikasi Bengawan :Jurnal Pengabdian Masyarakat
Ali Arif Setiawan
Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Surakarta
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Medicine & Pharmacology Social Sciences Other

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Tayangan Televisi dan Perubahan Sosial Masyarakat Setiawan, Ali Arif
Responsibilitas Vol 2, No 1 (2010): Responsibilitas 2010
Publisher : Universitas Surakarta

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Abstract Globalization and development of mass information technology especially media broadcasting of television influential to public order. Importance difference between government television stations (TVRI) with station of private sector television orienting at crucible profit aspect had an effect on big to format event of which is presented. One side the side of private sector is more independently in presenting news at the same time public criticism media and opinion to government , side is other affected at individual change, social and local culture good values. Man tends to experiences stress in amused it by media, television especially. Broadcasting media also experiences collision to political importance and power. In the end broadcasting independency non directional and ground floor social public becomes victim conspiracy media and governmental between economic conflict of interests and politics. Public be waiting step of real the role of government of reposition of media to at its(the line as inside information conveyor educates nation do not change social element and public good culture in manipulation of importance as of eye. Keyword: televisi komersial, perubahan masyarakat.
Konvergensi Media Dan Perubahan Komunikasi Massa Setiawan, Ali Arif
Responsibilitas Vol 2, No 2 (2010): Responsibilitas 2010
Publisher : Universitas Surakarta

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Abstract The development of information technology triggers a phenomenon known as media convergence in which the pooling of information technology services that had been insulated by the characteristics of each form of media. It triggers the technical development of news presentation, format and public goals including the subject of several interested parties. In fact, convergence is likely to trigger a change in public behavior that once served as principals of journalism by using the same media facilities with professional journalistic media. The problem is some negative effects also occur in some public groups that are not ready to receive media convergence is so necessary supervision and regulation of related party. Keyword: konvergensi, perubahan media.
STRATEGI INTEGRATED MARKETING COMMUNICATION (IMC) TAMAN WISATA JURUG DI TENGAH PANDEMI COVID-19 Christina Nur Wijayanti; Widyantoro Yuliatmojo; Ali Arif Setiawan
MASSIVE: Jurnal Ilmu Komunikasi Vol 2, No 1 (2022)
Publisher : Fakultas Ilmu Sosial dan Ekonomi, Universitas Respati Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (632.112 KB) | DOI: 10.35842/massive.v2i1.20

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ABSTRAKTujuan dari penelitian ini adalah untuk menggambarkan bagiamana strategi komunikasi pemasaran terpadu atau Integrated Marketing Communication (IMC) yang dilakukan oleh Jurug Solo Zoo dalam menarik kembali minat pengunjung di masa pandemi. Jenis penelitian merupakan penelitian kualitiatif. Pengumpulan data dilakukan melalui metode wawancara, observasi dan pengamatan di lapangan. Hasil dari penelitian ini adalah strategi Integrated Marketing Communication yang dilakukan Jurug Solo Zoo mengkombinasikan dari bentuk-bentuk bauran promosi atau promotion mix dengan tujuan yang sama yaitu menarik kembali minat pengunjung. Bentuk kegiatan yang dilakukan tersebut antara lain adalah advertising, personall selling, direct marketing, sales promotion dan event/sponsorship. Dari beberapa bentuk kegiatan yang dilakukan ini, yang paling efektif menarik minat pengunjung adalah advertising dan personnal selling.Kata kunci: Integrated Marketing Communication, bauran promosi,  Jurug Solo Zoo, penjualan personal, event/sponsorship
PENYULUHAN PEMANFAATAN TEKNOLOGI INFORMASI DALAM MENINGKATKAN KESEJAHTERAAN DI KELURAHAN GEDANGAN Yuliatmojo, Widyantoro; Setiawan, Ali Arif; Wijayanti, Christina Nur; Pramuktisari, Nindita; Utami, Anita Tri; Rahayu, Cicilia Puji
Bengawan : Jurnal Pengabdian Masyarakat Vol 3 No 2 (2023): Desember
Publisher : Politeknik Indonusa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46808/jurnal_bengawan.v3i2.98

Abstract

Abstrak: Kelurahan Gedangan berada di Kecamatan Grogol Kabupaten Sukoharjo dan dipimpin oleh Bapak Lurah Srinoto, SP. Kelurahan Gedangan ikut serta berpartisipasi dalam Pembangunan Indonesia dengan memberdayakan wanita dalam suatu organasisasi kemasyarakatan yaitu Pembinaan Kesejahteraan Keluarga (PKK) yang dipimpin oleh Ibu Lurah Sri Rokhimah. Pengurus PKK Kelurahan Gedangan terdiri dari Kader Pengurus PKK tingkat RT, yang sebagian besar merupakan ibu-ibu muda berprofesi sebagai ibu rumah tangga. Pada waktu pertama melakukan koordinasi untuk menggali informasi tentang kegiatan rutin PKK Kelurahan Gedanagan dan kesejahteraan para kader PKK, diperoleh keterangan bahwa sebagian besar kader mengandalkan gaji suami dalam memenuhi keperluan hidup sehari-hari. Pada jaman sekarang ini, kebutuhan keluarga untuk biaya makan, pendidikan, kesehatan, sosial kemasyarakatan dan lainnya sangatlah besar. Guna menigkatkan kesejahteraan keluarga, tidak ada salahnya apabila para ibu kader ini membantu memberikan tambahan penghasilan. Pada waktu koordinasi juga diperoleh informasi bahwa para ibu muda banyak yang mempunyai akun sosial media seperti Whatsapp, facebook, Instagram sebagai media bersilaturahmi online. Berdasarkan kondisi seperti itu, tim pengabdian kepada Masyarakat Universitas Surakarta tergerak hatinya untuk membantu memberikan penyuluhan dan pelatihan memanfaatkan teknologi informasi sebagai media promosi online yang sederhana mengingat para kader juga memiliki akun sosial media. Kegiatan pengabdian dilaksanakan dengan metode ceramah, disertai tanya jawab peserta dan pelatihan membuat promosi melalui Whatsapp, facebook, Instagram yang paling popular bagi para kader. Hasil pengabdian ini, dapat menambah wawasan para kader dalam memanfaatkan platform Whatsapp, facebook, Instagram untuk melakukan promosi dan beberapa kader sudah mewujudkan dalam kehidupan sehari-hari sehingga dapat meningkatkan kesejahteraan keluarga. Kata Kunci: teknologi informasi, kesejahteraan, Kelurahan Gedangan Abstract : Gedangan Village is in Grogol District, Sukoharjo Regency and is led by Lurah Srinoto, SP. Gedangan Village participates in Indonesian Development by empowering women in a community organization, namely Family Welfare Development (PKK) led by Village Head Sri Rokhimah. The Gedangan Village PKK management consists of RT level PKK management cadres, most of whom are young mothers who work as housewives. At the first time of coordinating to dig up information about the routine activities of the Gedanagan Village PKK and the welfare of PKK cadres, information was obtained that most of the cadres relied on their husband's salary to meet their daily living needs. In this day and age, family needs for food, education, health, social and other expenses are very large. In order to improve family welfare, there is nothing wrong if these cadre mothers help provide additional income. During the coordination, information was also obtained that many young mothers had social media accounts such as Whatsapp, Facebook, Instagram as a medium for online communication. Based on such conditions, the University of Surakarta Community Service team was moved to help provide counseling and training using information technology as a simple online promotional medium considering that the cadres also have social media accounts. Service activities are carried out using the lecture method, accompanied by questions and answers from participants and training in making promotions via Whatsapp, Facebook, Instagram which are the most popular for cadres. The results of this service can broaden the cadres' insight in utilizing the Whatsapp, Facebook, Instagram platforms to carry out promotions and several cadres have implemented this in their daily lives so that they can improve family welfare. Keywords: information technology, walfare, Gedangan Village
Edukasi Dan Peningkatan Literasi Digital Dalam Upaya Menanggulangi Hoaks Dan Judi Online Pada Remaja SMKN 1 Plupuh Sragen Dani, Jeratallah Aram; Setiawan, Ali Arif; Syaifullah, Jahid
Bengawan : Jurnal Pengabdian Masyarakat Vol 4 No 2 (2024): Desember
Publisher : Politeknik Indonusa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46808/jurnal_bengawan.v4i2.165

Abstract

The development of communication media and information technology, coupled with the freedom to express opinions, has made teenagers increasingly show an image of themselves that is more open to any information they receive on the internet and various social media. Openness to receiving excessive information without a complete understanding of the information makes the flow of information subject to many interpretations. When faced with various types of information from the media, most teenagers become confused about which information is useful and which is not. In this phenomenon, media literacy knowledge is really needed as capital so that communicants as media users can classify and evaluate media content sharply and thoroughly and consume it according to their needs. This community service program targeting vocational school youth in the Plupuh Sragen area uses the participation method, with a lecture and discussion model where the target participants also play an active role in finding and completing findings in an effort to prevent hoaxes and online gambling. A total of 40 teenagers who are members of SMKN 1 Plupuh Sragen took part in a series of outreach events with basic literacy material, information verification techniques, tools and applications for checking facts, and internet ethics.
OPTIMALISASI LITERASI MEDIA SOSIAL UMKM DESA NGRINGO, KECAMATAN JATEN, KABUPATEN KARANGANYAR Dani, Jeratallah Aram Dani; Setiawan, Ali Arif; Pramuktisari, Nindita; Wijayanti, Christina Nur; Harjono, Harjono; Syaifullah, Jahid; Fardhila, Widityana Ayu; Poundra, Emmanuelle
Abdi Masya Vol 6 No 2
Publisher : Pusat Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52561/abdimasya.v6i2.635

Abstract

DIDU has become a new phenomenon among entrepreneurs, both small and large. One of them is the MSME world, which has evolved into a long-term program aimed at enhancing human resources and socio-economic conditions. Through the dynamics and development of technology, mass media have become an essential tool that meets primary needs, allowing the community to utilise them according to their needs and benefits. Therefore, literacy and optimisation are necessary for its effective operationalisation. This is important to convey through semi-formal activities from the academy to the community, as practitioners, by collaborating in the Ngringo Village MSME Expo event. With the aim of providing enrichment and updated and upgraded insights to optimise the use of social media as a business tool. Using a qualitative approach with surveys, observations, and face-to-face interviews, and ending with group discussions with business actors. Getting a discussion of the needs of academics and practitioners in improving business needs and producing interactive and innovative responses and discussions, one of which is providing a level of protection to prevent cases of fraud online. The advantages and disadvantages of organising Expo events are continually being improved to ensure consistency in building businesses on an MSME scale.
Co-Authors Anita Tri Utami, Anita Tri Christina Nur Wijayanti Cicilia Puji Rahayu Dani, Jeratallah Aram Dani, Jeratallah Aram Dani Fardhila, Widityana Ayu Harjono Harjono Nur Wijayanti, Christina Poundra, Emmanuelle Pramuktisari, Nindita Syaifullah, Jahid Widyantoro Yuliatmojo Yuliatmojo, Widyantoro