Garuda - Garba Rujukan Digital

Utilizing Online Reviews for Human Resource Development in the Retail Industry Using Aspect-based Sentiment Analysis Pramudika, Gregorios Ferrari; Astanti, Ririn Diar; Purnama, Ignatius Luddy Indra
International Journal of Industrial Engineering and Engineering Management Vol. 6 No. 2 (2024)
Publisher : Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/ijieem.v6i2.9092

The growth in the retail industry means that the retail industry must have a competitive advantage to compete. One source of competitive advantage is customer experience. One factor that has a positive influence on customer experience is the service provided by frontline employees. Nowadays, customers can easily share their experiences and information in online reviews. Therefore, a good understanding of online reviews is necessary to maintain customer satisfaction. This paper proposes a new method for obtaining information from online reviews available on online review platforms such as Google Maps. Reviews on the website will be scraped and translated into English using the large language model (LLM). The translated reviews will be translated to obtain aspects, sentiments, and opinions using an aspect-based sentiment analysis (ABSA) model that has been previously drilled using a dataset in English. The findings are visualized into Pareto diagrams and word cloud to identify aspects related to human resources that most influence the negative or positive ratings given by customers through online reviews.

Penentuan Profil Pengunjung Lokal Maupun Wisatawan dengan Teknik K-means Clustering untuk Menentukan Strategi Suatu Ritel Artha, Fajar Stevano; Astanti, Ririn Diar; Suharyanti, Yosephine
Jurnal Rekayasa Sistem Industri Vol. 13 No. 2 (2024): Vol. 13 No. 2 (2024): Jurnal Rekayasa Sistem Industri
Publisher : Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jrsi.v13i2.7270.113-126

The tourism sector undeniably has a significant economic impact on a region. One of the activities of tourists is shopping, which can create an additional market share for retailers. Therefore, retailers need to seize this opportunity by implementing strategies tailored to the profiles of both local and tourist visitors. This article proposes a retail strategy based on the analysis of local and tourist visitor profiles, using transaction data from Point of Sales (POS) to classify visitors based on their distance from the retailer. Hypothesis testing is conducted to understand the differences in purchasing patterns between local and tourist visitors, along with K-means clustering techniques to group visitors based on distance, age, and purchase value. The interpretation of clustering results helps identify purchasing patterns in each group, enabling retailers to adjust marketing and promotional strategies according to customer profiles. Through clustering analysis in a case study of a retailer in Yogyakarta, Indonesia, three main customer groups were identified: inactive, active, and out-of-town visitors. Retailers should prioritize efforts on active groups, especially Cluster 4, with active members and high transaction values. Clusters 6 and 9 should also be targeted to increase the probability of becoming Cluster 4. Group 1 can be disregarded in marketing efforts, and retailers should tailor their strategies for Group 3 based on their visitation patterns.

Proposed Business Platform Model for Market Expansion using SEO Technique in Google Web Platform Setiawan, Gaudensius Winsen; Astanti, Ririn Diar; Ai, The Jin
JURNAL TEKNIK INDUSTRI Vol. 14 No. 1 (2024): March 2024
Publisher : Jurusan Teknik Industri, Fakultas Teknologi Indusri Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jti.v14i1.21119

Traditional business models consider physical assets such as shops, factories, and offices important in generating the company's revenue. This situation also occurs when a company tries to expand its market. For market expansion, using the traditional business model, the company tends to consider opening several sales office branches to support sales. It has consequences for generating additional costs for the company. With the advanced development of information technology, such as the Internet, customers can be reached through e-market platforms. Therefore, the research presented in this paper proposes a platform business model that can support market expansion without adding additional physical assets to the company. This research hypothesizes that developing websites using local language can help the company gain visitors from the area where it is trying to expand its market. Therefore, in the proposed platform business model supported by a website, it is recommended that the website be developed using the local language to expand the market without adding physical assets such as a sales office. The proposed platform business model is then implemented at PT. D&W International, which has been exporting products overseas since 2005. Using the proposed platform business model, the company develops the websites in three different languages: English, Portuguese, and Spanish. The result shows that the platform business model of using a website supported by local language effectively supports the company's business expansion.

Literature Review of Job Description: Meta-analysis Switasarra, Adelia Veneska; Astanti, Ririn Diar
International Journal of Industrial Engineering and Engineering Management Vol. 3 No. 1 (2021)
Publisher : Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/ijieem.v3i1.4923

A job description document is a formal document that exists in the organization that usually has a formal social structure. Whether it is a small-scale organization to a large-scale organization, every formal organization usually has this document. The study presented in this paper tries to present the summary of the research related to the job description document. In the previous research, there is less attention has been given to explore the role of a job description in the various aspects of decision making in the company. Therefore, the importance and the role of the job description to the company, especially in supporting decision-making in the company, is explored in this study. In this study, we reviewed 43 papers published between 2001 and 2021. Several aspects related to job description such as 1) Definition of the job description; 2) Development of job descriptions; and 3) Benefits of job descriptions based on four reviewed papers are explained. The selected articles are taken from the article database engine: Emerald Insight, Semantic Scholar, Proquest, Science Direct, Elsevier, Springer Link with the keyword "Job Description". The intention of this review is to address the following questions related to (i) in what aspect the research related to job descriptions are conducted; (ii) what the contribution of job descriptions document to the decision-making in the company.

Literature Review of Job Description: Meta-analysis Switasarra, Adelia Veneska; Astanti, Ririn Diar
International Journal of Industrial Engineering and Engineering Management Vol. 3 No. 1 (2021)
Publisher : Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/ijieem.v3i1.4923

A job description document is a formal document that exists in the organization that usually has a formal social structure. Whether it is a small-scale organization to a large-scale organization, every formal organization usually has this document. The study presented in this paper tries to present the summary of the research related to the job description document. In the previous research, there is less attention has been given to explore the role of a job description in the various aspects of decision making in the company. Therefore, the importance and the role of the job description to the company, especially in supporting decision-making in the company, is explored in this study. In this study, we reviewed 43 papers published between 2001 and 2021. Several aspects related to job description such as 1) Definition of the job description; 2) Development of job descriptions; and 3) Benefits of job descriptions based on four reviewed papers are explained. The selected articles are taken from the article database engine: Emerald Insight, Semantic Scholar, Proquest, Science Direct, Elsevier, Springer Link with the keyword "Job Description". The intention of this review is to address the following questions related to (i) in what aspect the research related to job descriptions are conducted; (ii) what the contribution of job descriptions document to the decision-making in the company.

Utilizing Online Reviews for Human Resource Development in the Retail Industry Using Aspect-based Sentiment Analysis Pramudika, Gregorios Ferrari; Astanti, Ririn Diar; Purnama, Ignatius Luddy Indra
International Journal of Industrial Engineering and Engineering Management Vol. 6 No. 2 (2024)
Publisher : Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/ijieem.v6i2.9092

The growth in the retail industry means that the retail industry must have a competitive advantage to compete. One source of competitive advantage is customer experience. One factor that has a positive influence on customer experience is the service provided by frontline employees. Nowadays, customers can easily share their experiences and information in online reviews. Therefore, a good understanding of online reviews is necessary to maintain customer satisfaction. This paper proposes a new method for obtaining information from online reviews available on online review platforms such as Google Maps. Reviews on the website will be scraped and translated into English using the large language model (LLM). The translated reviews will be translated to obtain aspects, sentiments, and opinions using an aspect-based sentiment analysis (ABSA) model that has been previously drilled using a dataset in English. The findings are visualized into Pareto diagrams and word cloud to identify aspects related to human resources that most influence the negative or positive ratings given by customers through online reviews.

Penentuan Profil Pengunjung Lokal Maupun Wisatawan dengan Teknik K-means Clustering untuk Menentukan Strategi Suatu Ritel Artha, Fajar Stevano; Astanti, Ririn Diar; Suharyanti, Yosephine
Jurnal Rekayasa Sistem Industri Vol. 13 No. 2 (2024): Vol. 13 No. 2 (2024): Jurnal Rekayasa Sistem Industri
Publisher : Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jrsi.v13i2.7270.113-126

The tourism sector undeniably has a significant economic impact on a region. One of the activities of tourists is shopping, which can create an additional market share for retailers. Therefore, retailers need to seize this opportunity by implementing strategies tailored to the profiles of both local and tourist visitors. This article proposes a retail strategy based on the analysis of local and tourist visitor profiles, using transaction data from Point of Sales (POS) to classify visitors based on their distance from the retailer. Hypothesis testing is conducted to understand the differences in purchasing patterns between local and tourist visitors, along with K-means clustering techniques to group visitors based on distance, age, and purchase value. The interpretation of clustering results helps identify purchasing patterns in each group, enabling retailers to adjust marketing and promotional strategies according to customer profiles. Through clustering analysis in a case study of a retailer in Yogyakarta, Indonesia, three main customer groups were identified: inactive, active, and out-of-town visitors. Retailers should prioritize efforts on active groups, especially Cluster 4, with active members and high transaction values. Clusters 6 and 9 should also be targeted to increase the probability of becoming Cluster 4. Group 1 can be disregarded in marketing efforts, and retailers should tailor their strategies for Group 3 based on their visitation patterns.

PENERAPAN 5S (SEIRI, SEITON, SEISO, SEIKETSU, SHITSUKE) PADA PENGECORAN LOGAM IKM WINTOLO DI YOGYAKARTA Emaputra, Andrean; Minan, Nafi’ul; Astanti, Ririn Diar; Mawadati, Argaditia; Sekarjati, Kartinasari Ayuhikmatin; Wibowo, Agus Hindarto; Kustriyanto, Kelvin Febry; Amami, Ichza Nur; Ridho, Muhammad
Abdimas Galuh Vol 5, No 2 (2023): September 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v5i2.11475

Lima S (5S) merupakan metode yang digunakan untuk meningkatkan kebersihan, keteraturan, dan kedisiplinan di lingkungan kerja. Terdapat kerja sama antara UPT Logam Dinas Perindustrian Koperasi Usaha Kecil dan Menengah Kota Yogyakarta, BKSTI Korwil 5 DIY, dan Prodi-Prodi Teknik Industri di DIY untuk meningkatkan kinerja IKM-IKM logam di Kota Yogyakarta. Salah satu IKM logam tersebut bernama IKM Wintolo yang terletak di Umbulharjo, DIY. Penataan alat-alat produksi di IKM Wintolo tersebut masih belum baik oleh karena itu IKM tersebut membutuhkan pelatihan dan penerapan 5S. Hal tersebut bertujuan untuk meningkatkan kecepatan produksi dari IKM tersebut. Kegiatan ini dilaksanakan pada bulan September-November 2022. Kegiatan ini dimulai dengan survai kondisi lingkungan kerja di IKM tersebut, pemberian materi tentang 5S, pemasangan rak dan labelnya di area kerja, serta penempatan barang-barang tersebut pada rak yang telah disediakan. Materi pelatihan dan rak penyimpanan barang dapat diterima dengan baik oleh IKM tersebut. IKM tersebut dapat melakukan aktivitas produksi dengan lebih cepat karena posisi alat-alat produksi sudah mudah ditemukan karena sudah memiliki tempat penyimpanan sendiri-sendiri. Kegiatan pelatihan dan penerapan 5S ini sangat bermanfaat bagi IKM tersebut karena dapat meningkatkan kecepatan proses produksi produk logam. Kolaborasi antara UPT Logam, BKSTI Korwil 5 DIY, dan prodi Teknik Industri dalam meningkatkan link and match di antara pelaku industri dan pelaku akademik sangat bermanfaat dalam memajukan IKM tersebut. Kegiatan kolaborasi seperti diharapkan dapat terus terjaga dan berlanjut demi kemajuan bersama antara pelaku industri dan pelaku akademik.

Title

Found 8 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 8 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 8 Documents
Search